Furthering initiatives for an enhanced purchase experience of its commercial vehicle offerings, Tata Motors is showcasing its latest commercial vehicle products, technologies and services at its Advanced Trucking Expo – 'Truck World’ in Gandhidham. A unique initiative for trucking customers and their families, the 3-day expo, being held from November 05 – 7, 2015, offers Tata Motors and its partners, communicative and promotional opportunities, ‘all under one roof’ – at KPT Grounds, Gandhidham, making it a first-of-its-kind purchase experience for commercial vehicle customers, in Gandhidham. Truck World comprises of separate areas for product display, service related workshops for mechanics and drivers, along with hospitality and entertainment activities. A truck-art zone is created to host an artist creating colorful patterns, depictions, calligraphy of verses on different parts of a Tata truck. Commenting on the occasion, Mr. Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks, Tata Motors said, “TRUCK WORLD reflects Tata Motors’ commitment to build a strong brand by proving customers with strong commercial vehicles, possessing high performance, innovative design and exemplary safety. With over 35 commercial vehicles from our IM&HCV range, 14 new trucking technologies, 8 service offerings, along with stage performances for customers and their families, the expo will bring Tata Motors’ brand experience even closer to our valued customers.These products provide the best operational cost in its class, guaranteeing an overall low ownership cost.” At Gandhidham, Tata Motors is showcasing 32 Medium and Heavy Commercial Vehicles, including the Tata PRIMA Range of Trucks and Tippers. At the expo, Tata Motors is also showcasing its own service related brands like Tata Genuine Parts, Tata Delight and Tata FleetMan. Tata Motors’ key vendors partners, financers and value-added service providers are also present at the Expo. Having attracted a crowd of over 15,000 truckers and their families at ‘expo’s held in Gurgaon, Vijayawada, Salem, Kolkata, Bhubaneswar and Indore so far, Tata Motors also plans to organise these expos in other trucking centres across the country.
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Percept Sports & Entertainment, the Strategic Business Unit of Percept One, recently planned and executed the Launch of Canon G Series Printer. The event took place on 2nd November, 2015 at Hotel Shangri-La in New Delhi. Percept Sports & Entertainment’s scope of work encompassed the whole event process i.e. conceptualization, planning, logistics, arranging, managing food & beverages and executing the press event. Canon India Pvt. Ltd, complete Digital Imaging Company, entered into high yield refillable ink tank printers globally with the launch of PIXMA G series printers. For the first time in the history of Canon, India played host to global launch of four new models; G1000, G2000, G2002, G3000 of CISS printers. Canon aims to capture 30% market share in the CISS segment by the end of 2016. The target market for Canon includes photo centers, copy shops and SOHO customers. Canon has a superior print quality high yield & low cost printing- The high mileage printer Stylish Design and Ease of use. There were about 150 Press People and 350 Dealers present for the event, the dealer event took place in the evening. Canon PIXMA G Series printers use of Full-photolithography Inkjet Nozzle engineering, or FINE technology for short, to create high-density print heads with microscopic ink droplet sizes. This technology enables the printers to achieve high resolution images with incredible photo-quality. The Canon PIXMA Integrated Hybrid Ink system further optimizes printing which results in vivid and vibrant photographs and sharp text documents. Speaking on the occasion, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “We are honored to host the global launch of the G series of PIXMA printers here in India today. It is a moment of pride and joy for us. Canon keeps customer experience at the center of all its innovation. So we are happy to give a firsthand experience to our Indian customers. At present in India, the CISS category contributes 28% of inkjet printer sales. Canon is a new entrant into the category but we are excited and bullish about capturing approximately 30% of the CISS market by the end of Dec 2016.With this launch we aim to strengthen our footholds amongst photo centres, copy centres and SOHO.” Mr. Andrew Koh, Vice President, Consumer, Canon India said, “The printer industry is evolving at a fast pace and technological innovations are key driving factors to run parallel with the market demands and trends. The PIXMA G series printers come with many innovations that make photo and document printing easy and convenient. The integrated high yield refillable ink tanks, wireless printing, cloud connectivity, low cost and high quality output are some salient features that the printers assure.” On the stunning event planned for the client an elated, Mr. Sanjay Shukla, Chief Operating Officer, Percept One said, “It’s an honor to manage and execute the launch of the G series of PIXMA printers event in India without any glitches. The entire event was organized perfectly and the PSE team did a fantastic job. We have been associated with Canon for almost a decade now it gives us pleasure to work on many more projects like this in the future.”
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Accor Hotels, recently announced the opening of its upscale Pullman New Delhi Aerocity and the Novotel New Delhi Aerocity. The two hotels, with a combined 670 rooms, were inaugurated at New Delhi Aerocity, a 43-acre hospitality precinct at Delhi International Airport by the Honorable Union Ministerfor Civil Aviation, Shri Ashok Gajapathi Raju Pusapati. The Pullman New Delhi Aerocity and Novotel New Delhi Aerocity are developed as a part of a strategic and joint partnership between InterGlobe Enterprises Ltd, APHV India Investco Pte. Ltd and Accor Hotels. The new Pullman and Novotel New Delhi Aerocity are located in close proximity to the Indira Gandhi International Airport and offer easy access to the prominent business hubs of Gurgaon. In an exclusive conversation with EE, Tristan Beau De Lomenie, GM, Pullman New Delhi Aerocity and the Novotel New Delhi Aerocity talked about what gives these two properties an edge over hotels in the area. Talking about the banquet space in the hotel Lomenie says, "The hotels have one of largest convention spaces in the NCR region, spread over more than 40,000 square feet with a seating capacity of 1800 in theater style and 800 in sitting dinner. Additionally, the combination hotel properties offer a courtyard situated lower ground which can host a cocktail gathering of 500 people. With these features we are sure that the hotels will soon become the favorite choice for everyone to host events and gala dinners." Interestingly, The convention space at the Pullman New Delhi Aerocity comprises of thirteen co-meeting rooms, three boardrooms and a business centre, with flexible seating facility to suit all formats of conferencing requirements. The hotels will serve Indian, Western schezuan mixed with Indian and Pan Asian cuisines via two restaurants in Pullman and 1 in Novotel. When asked if the hotels have any event agencies empanelled to execute their events. Lomenie says, "Not as of yet as so far we have worked with different event agencies." Sharing his opinions on what will give the combination hotel property an edge over other hotels in Aerocity area, Lomenie responded by saying, "Firstly the hotels are high on capacity as we have a huge banqueting space. Then with our third plug hotel Ibis we offer 1200 rooms across different categories which makes it the most event friendly hotel in the Delhi/NCR region."
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Paperex, known as the world’s largest paper exhibition was organized by ITE India’s along with 12 trade bodies at Pragati Maidan New Delhi. The inauguration was done by Mr. Udo Schuertzmann, Managing Director ITEI and Mr. Gautam Thaparin. The fair has tremendous significance for the business community as they have to play a critical role in sustainable, inclusive, job-led growth and development. The fair also provides a reliable and tested platform to all connected with paper industry including, SME exporters, entrepreneurs and investors. Speaking on the occasion Mr. UdoSchuertzmann, Managing Director, ITEI said Paperex has now become the only comprehensive business platform serving the paper industry and has established itself as a “Business Festival of the Paper Industry” supporting the overall growth of Paper industry in the country. Paperex has played a major role in showcasing the strength of the Indian Paper and allied Industry by attracting global attention to these technological advancements. Paperex is a business platform for small and mid-size paper manufacturing units, to connect with international technology and market. Mr. Gautam Thapar, Founder and Chairman of Avantha Group said that with a great resilience, Industry is attracting investors,technologist and businesses from the other part of the Globe. He expected the cycle to turn positive with revival in the economy, climate change and environmental issues. He further hoped that government would initiate clear policy to encourage long term sustainability and positive ecosystem. The highlights of Paperex 2015 are: Top brands like International Paper, Trident, BILT, Century Paper, TNPL, Voith and JK Paper are the main exhibitors along with many more. The event is being covered at 15 Exhibition Halls with an area of 24,500 Sq. Meters. Paperex along with Tissueex (Hall #7FG) has already received an overwhelming response from all over the world with 545 leading Exhibitors from 33 countries and are expecting around 25,000 visitors from more than 55 countries. Group Participation from-China, Finland and Taiwan Star attraction is the four day conference - "Pulp & Paper Industry: Innovations - Need of the Hour"by IARPMA This year IPPTA and IPMA are also holding their Executive Committee meetings at Paperex 2015. The fair will remain open to the visitors from 10 am to 6.00 pm on 3 days (November 1-3, 2015) and upto 5.00 pm on last day (November 4, 2015).
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Stakeholders in the growing Indian sports industry unanimously agree that the appetite for football in India is definitely on the rise though there are numerous challenges which have to be overcome before its full potential can be realised. Senior professionals from the sports and broadcast industry deliberated on the multiple opportunities in the football sector at the Star Sports Indian Football Forum 2015 titled: “Taking Indian Football Higher, Deeper, Wider”, held in Mumbai on 29 October 2015. The day-long conference revolved around various Knowledge Sessions such as: Governance & Management- Faster Growth, Higher Visibility, Stronger Management Maximising Fan Experience- Getting It Right on Air and In Stadia Internet & Mobile Keys To Experiential Nirvana- Connecting To the Consumer in a Fast Evolving Media Landscape Corporate Social Opportunity– The Business Potential in Grassroots Outreach Established in 2010, the India Football Forum, the flagship property of the SportzPower Knowledge Series (SKS), brings together some of the best minds in the industry on one platform for what is the definitive conference on the business of football in this market. Additionally, to improve the overall presentation and profile of the conference, SportzPower has partnered Mumbai-based Event Capital to deliver this edition A grouping of industry stalwarts such as Nitin Kukreja, President Sports, STAR India; Ronnie Screwvala, Founder, U Sports; Peter Leible, Chief Representative Asia Pacific DFL Sports Enterprises; and Santosh Desai, MD & CEO, Future Brands, spoke on the various factors that indicate the rapid strides made by football, and the initiatives required to take it to the next level. In his keynote address, Mr Nitin Kukreja, President Sports, STAR India, said that while merging I-League and ISL would solve much of the logistical chaos currently reigning in the Indian football calendar, no concrete progress has been made towards that. He also stressed on the need for schools and colleges to participate in the sport in a structured manner in order to allow a footballing culture to develop on a larger scale, especially in North and West India where the sport does not have much popularity. Mr Peter Leible, Chief Representative Asia Pacific of DSL Sports Enterprises, who drew a parallel to the recent period of revival in German football to provide context to the Indian experience, said a similar widespread initiative, with emphasis on clubs doing their bit on the grassroots and academy side of things, could lead to a uniform growth of football in India though “patience” is the key criteria while implementing such programmes. U Sports founder Ronnie Screwvala, in conversation with Conference Chair, Ayaz Memon, said that with ISL, the changes are positive in Indian football, but there needs to be an effort to develop the game at the grassroots level to actually help improve the standards of Indian football. Adding heft to the knowledge delivery at this year's IFF were two case study presentations by ESP Properties and Repucom International. Other experts who shared their views during interactions in the multiple Knowledge Sessions included: Supratik Sen, CEO and Co-Founder, U Sports Vinit Karnik, National Director - Entertainment, Sports &Live Events, ESP Properties Gaurav Gokhale, Business Head, Football at Star India Srinivasan Gopalkrishnan, AVP Marketing & Commercial – Football Sports Development Limited (ISL) Joy Bhattacharyja - Project Director, 2017 U-17 World Cup Indranil Das Blah, CEO, Mumbai City FC & COO, CAA Kwan Ravi Chavan, Vice-President - South Asia, Repucom International Mustafa Ghouse, CEO, JSW Sports Pvt Ltd. Neetu Bhatia, Co-Founder & CEO, Kyazoonga Nikhil Sharma, COO, Anglian Management Group; Director, Shillong Lajong FC Neel Shah, Business Director, Libero Sports India Arun Raghu, Co-Founder and Director, Fans On Stands Sports Pvt Ltd Nimish Raut, Country Head, Sports & Events Marketing, Red Bull India Jitendra Joshi - Co-founder, Director, SportzConsult Jaideep Bhatia - Partnerships Consultant, Magic Bus Siddhartha Upadhyay - Founder and Secretary General, STAIRS LV Krishnan - CEO, TAM Media Research Pranesh Krishnamurthy - CEO, The Football Mind Aneesh S Madani - Head Sports Partnerships, Twitter India India Football Forum 2015 provided a broader perspective and key insights into the opportunities available and challenges that await in what is the most exciting sports and media market in the world at present.
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The UK-based soccer brand Umbro is ready to host the 2nd edition of ‘Umbro Cup’ in Mumbai today. This year’s edition will see over 2300 enthusiastic soccer players competing for the coveted trophy. The first leg of the ‘Umbro Cup’ started in Pune on 16th October followed by Bengaluru last week, with the final leg scheduled to take place in Mumbai from 30th October to 01st November 2015. The second edition will see around 96 teams participating in the six categories: U-12, U-14, U-16, Open and Corporate for men. Women will compete in teams within the U-16 category. Each of the 6 categories will have 16 teams competing in a league and knockout format. The winners of each category will be awarded the championship trophy, Umbro footballs, sling bags, sippers and a certificate. The runner’s up and the player of the tournament will also receive exciting awards. Players from different age groups and young talent from schools will showcase their skill on the field this year. College-level players and students from different faculties are also participating in the Open category. The matches in Mumbai will be played over three days - 30th October to 1st November at Indian Football School, Cooperage Football Ground in Colaba. The final matches of the six categories in the Mumbai League will be played on Sunday, 1st November 2015. SportzConsult, a leading sports management company based out of Mumbai will manage the on-ground activities of the tournament. Commenting on the announcement, Rachana Aggarwal, CEO, Indus League said, "The first two legs of the Umbro Cup in Pune andBengaluru were a big success and saw young talent in laudable numbers. The ‘Umbro Cup’ is now ready to welcome Mumbaikars to showcase their skillset on-field. Mumbai's interest in football as a sport is tracing an upward trajectory, and this is the time for young talent to shine and get their deserved recognition. At several levels, the Umbro Cup represents a commitment of developing the game and being the ‘The Heart and Soul of Football’. Umbro has been involved in various grassroots level programs in the sport across the world showing a deep commitment to Indian football.”
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In a unique instance of online and offline retail experience coming together, Flipkart, e-commerce portal, has tied up with Spice Hotspot, smartphone retailer, to showcase its exclusive phone portfolio in retail stores across India. As part of this unique assisted e-commerce model, customers can touch and feel Flipkart’s exclusive range of smartphones at selected Spice Hotspot outlets. The store staff will assist them to place their order on the Flipkart app and customers can take the delivery of the phones at the same store or at their home. This association is aimed at reaching out to a larger target audience, especially the not-so-tech-savvy customers as they can now get a first-hand experience of these exclusive products and place their order conveniently at a store near them. Taking the customer’s shopping experience to the next level, the two companies will set up exclusive experience zones in these stores with live demo phones on display and sale to customers. Customers will also be able to interact with the stores’ well trained staff about the smartphones and address their product queries directly. Speaking on the association, Rajiv Sethi, Chief Marketing Officer, Spice Retail said “We are delighted to partner with Flipkart as an offline partner for their exclusive smartphone range. With our wide footprint across India and our well trained store staff, we are confident that we will add a lot of value to our customer’s shopping experience. This unique “online and offline synergy” will offer customers the best of both worlds - the convenience of online retail and the touch and feel in-store experience of offline retail.” Sandeep Karwa, Director Retail Flipkart, said, "This is targeted mainly at places where online shopping is still catching up. Customers in Tier-3 and Tier-4 towns have heard about online shopping but are still circumspect. This initiative will empower and ease customers from smaller cities to shop online. Overall, we foresee this becoming a big customer conversion tool for our smartphone category."
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Active8Digital Marketing Solutions LLP officially announced the launch of their digital activation services for the events and experiential community. They explained their service in simple terms as following ABCDE for the industry i.e. Activating Brands & Consumers through Digital Engagements. Explaining the initiative, Sachin Talwar, co-founder and the leader of Active8Digital, said,"Today, Digital Marketing is the only way a brand or event can make an impact on a bigger and larger scale. We look forward to collaborate and co-create digital engagement strategies with and for experiential managers to help them to digitally activate their Business, Events and IPs." For instance using the services of Active8Digital an event can reach out to audience across social media platforms and keep them updated on the developments at the actual event. The service will cater to not only all the attendees of the event but will also have a much wider and forceful impact on the non-attendees. Adding more about Active8Digital,Atul S. Nath, MD, Candid Marketing and Partner at Active8Digital, said, “Digital Activation, even more than digital marketing, is clearly the future. The consumer of tomorrow will be living her entire life online and through their mobile, it's absolutely natural for there to be a need for events, experiences and brands to be extended and created through digital platforms." Mandeep Singh, MD of CPM India, which is a Strategic Partner of Active8Digital, said "Active8Digital rolled out in the second half of this year on a trial basis for a few events to test things out and the results showed phenomenal increase in social engagement platforms like Facebook & Twitter. In a recent industry event Active8Digital crossed the mark of 10 million impressions for a single event in a short span of time.” In the past 6 months, Active8Digital has already worked with EEMA for EEMAX Global, RMAI for the Rural Conclave, EventFAQs for the WOW Awards Asia, Everything Experiential for the launch of BW Applause, India Gadget Expo, ICWF 2015, All India Junior Ranking Badminton Tournament among others.
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