Percept S&E organizes launch of Canon G Series printer

Percept Sports & Entertainment, the Strategic Business Unit of Percept One, recently planned and  executed the Launch of Canon G Series Printer. The event took place on 2^nd November, 2015 at Hotel Shangri-La in New Delhi. Percept Sports & Entertainment’s  scope of work encompassed the whole event process i.e. conceptualization, planning, logistics, arranging, managing food & beverages and executing the press event.

Canon India Pvt. Ltd, complete Digital Imaging Company, entered into high yield refillable ink tank printers globally with the launch of PIXMA G series printers. For the first time in the history of Canon, India played host to global launch of four new models; G1000, G2000, G2002, G3000 of CISS printers.

Canon aims to capture 30% market share in the CISS segment by the end of 2016. The target market for Canon includes photo centers, copy shops and SOHO customers. Canon has a superior print quality high yield & low cost printing- The high mileage printer Stylish Design and Ease of use. There were about 150 Press People and 350 Dealers present for the event, the dealer event took place in the evening.

Canon PIXMA G Series printers use of Full-photolithography Inkjet Nozzle engineering, or FINE technology for short, to create high-density print heads with microscopic ink droplet sizes. This technology enables the printers to achieve high resolution images with incredible photo-quality. The Canon PIXMA Integrated Hybrid Ink system further optimizes printing which results in vivid and vibrant photographs and sharp text documents.

Speaking on the occasion, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “We are honored to host the global launch of the G series of PIXMA printers here in India today. It is a moment of pride and joy for us. Canon keeps customer experience at the center of all its innovation. So we are happy to give a firsthand experience to our Indian customers. At present in India, the CISS category contributes 28% of inkjet printer sales. Canon is a new entrant into the category but we are excited and bullish about capturing approximately 30% of the CISS market by the end of Dec 2016.With this launch we aim to strengthen our footholds amongst photo centres, copy centres and SOHO.”

Mr. Andrew Koh, Vice President, Consumer, Canon India said, “The printer industry is evolving at a fast pace and technological innovations are key driving factors to run parallel with the market demands and trends. The PIXMA G series printers come with many innovations that make photo and document printing easy and convenient. The integrated high yield refillable ink tanks, wireless printing, cloud connectivity, low cost and high quality output are some salient features that the printers assure.”

On the stunning event planned for the client an elated, Mr. Sanjay Shukla, Chief Operating Officer, Percept One said, “It’s an honor to manage and execute the launch of the G series of PIXMA printers event in India without any glitches. The entire event was organized perfectly and the PSE team did a fantastic job. We have been associated with Canon for almost a decade now it gives us pleasure to work on many more projects like this in the future.”