Tollywood’s heartthrob & Bengali cinema’s multi-faceted actor, producer, and singer turned Member of Parliament – Dev, will be the ‘Face of the Event’ for the second edition of the Tata Steel Kolkata 25K. PUMA, world’s leading sports brand presented Dev with the TSK 25K Official Race Day T-shirt for the run, which is scheduled for 20th December 2015 in the City of Joy. In recent years, the running movement in India has garnered tremendous support from the acting fraternity across the country, with many actors having championed running, as a fitness regime to maintain good health. Dev joins this league of actors in encouraging Kolkata to actively participate in the upcoming TSK 25K. Speaking about his association, Dev said, “India has become a country that is making its mark in the running-world, and I am glad that Kolkata has its own unique race, thanks to Procam and Tata Steel. TSK 25K is a call to the people of Kolkata to take to the streets for their health and fitness and also run for a cause dear to them. It was heartening to see a great response in the first edition of the run, and I look forward to seeing even more enthusiasm, energy and participation on Race Day on 20th Dec 2015!” Peeyush Gupta, Vice President - Steel (Marketing & Sales), Tata Steel, said, "We are indeed happy to have Dev as the Face of TSK 25K. It is befitting and appropriate that someone who is among the biggest stars of Bengali cinema is the face of eastern India's most prestigious and signature distance running event.” "We are delighted to be associated with Tata Steel Kolkata 25K as the official sportswear partner. In India, we are committed to contribute to the development of running as a sport. We are delighted to have presented Dev with theofficial race-day t-shirt and welcome him to be part of the run. We are convinced that Kolkata will be the next destination to see phenomenal growth in people running long distances,” said, Abhishek Ganguly, Managing Director, PUMA Sport India Pvt Ltd. Speaking on the announcement, Dilip Jayaram, CEO, Procam International said, "It is great to have the support of Dev and we welcome him on board to help further the unique distance that Kolkata owns ....The 25K and also to seed Health and Fitness, and charity which are pillars of the TSK 25. We look forward to many more citizens of Kolkata joining the running revolution!" India’s highest prize money with Rs 22,80,000, the TSK 25K will see participation from some of India’s finest professional athletes, serious runners, health and fitness enthusiasts during the event. The online and on-ground registrations for ‘Tata Steel Kolkata (TSK) 25K’ scheduled for 20th December 2015 are still open. Registrations for the run close on 4th December, or whenever running places are full, whichever is earlier. Race categories include the 25K run (Elite and Amateurs), Open 10K Run (Amateurs), Ananda Run (5 km approx.), Senior Citizens’ Run (4 km), and Champions with Disability (4 km), giving an equal opportunity to all individuals to participate, encouraging an active sporting lifestyle. The feature race 25K and Open 10K Run are compulsorily timed race categories.
Read More
Krizz, a unit of Kanishk Gold Pvt. Ltd. recently launched India’s First organised B2B Jewellery showroom for business in Delhi. KRIZZ showcased its Newest Designs by organising a Fashion Show with dazzling models at Hotel Taj Palace, New Delhi. The Fashion Show was choreographed by Ramesh Dembla. The showstopper was: Manasi Moghe, an Indian actress and beauty pageant winner who was crowned Miss Diva 2013 and represented India at Miss Universe 2013 in Moscow, Russia on 9 November 2013.Some of the models who walked on the ramp are -Mohit Gujjar; Ankit Lakkhani; Heena Shah; Kajal Ajmera to name a few. The launch fashion show was executed by Show Focus. Spread over 1200 sq.ft, the showroom is in #293, Katra Pyare Lal, Opp. Kucha Mahajani Chandni Chowk, Delhi – 110006. Delhi Showroom will house over 125 kgs worth of Jewellery to choose from, adding over 4000 New Designs every month. Business Plans With an investment of 980 crores, the company plans to setup 53 B2B showrooms, 50 in India & one each in Dubai, Singapore & Malaysia in 2015-17. Last year, the company achieved a turnover of Rs 1700 crore. This year, they expect to grow to Rs. 3800 crore turnover and in 2016-17, Rs. 6000 crore. “Our vision is to bring about a paradigm shift in the way Jewellery is manufactured and B2B sales are done in India and globally. Especially in India, the objective is to make it an organised industry with technology and innovation like any other industry. Krizz B2B is the largest B2B showroom with the largest collection for jewellers where the designs are updated and uploaded, and retailers can view them online and place a direct order,” said Mr. Bhupesh Jain, CMD, Krizz
Read More
Zota Healthcare Ltd., the fastest growing Indian Pharmaceutical group recently conducted a 4 day Incentive Tour & Award Function for its Distributors and Delegates from 28th September’15 to 1st October’15. The event was organized and managed by U&I Resources Pvt. Ltd. The incentive tour kicked off on 28th September with arrival and check in of 150 attending delegates and distributors along with their family at the Fariyas Resort in Lonavala. In the evening, distributors had group meetings The following day – 29th September saw the distributors and their family having an exciting time at the popular Adventure Theme Park Adlabs Imagica. The kids and adults alike had a thrilling day enjoying the rides and other attractions. On the third day - 30th September, a fun pool party was organized for the attendees in the afternoon which was hosted by the stunning anchor Malitha Fernandes. The attendees were entertained through a variety of fun water based games while the DJ played catchy music. The party continued for three hours and ended with distribution of prizes. Zota Star Awards took place in the evening, where the distributors and delegates were nominated and received awards based on four categories – Silver, Gold, Diamond and Platinum and the top Distributor received the Star of the Year Award. Singer Tushar Jule and his band and a dance group entertained the audience during the evening. During the function, Zota Healthcare Ltd’s new brand identity was unveiled along with launch of its new online portal – Nutravedic. On day 4 - October 1st, the attendees were taken out to explore and shop at the localities of Lonavala. In the evening, 300 adults and 88 children who attended the event were bid farewell with return gifts, smiling faces and happy memories. Director of Zota Group, Mr. Ketan Zota, commented, “It is for the sixth time in a row that we have conducted the incentive tour & Zota Star Awards for our distributors. This is our step to maintain good relations and increase satisfaction among our distributors. Kudos to team U&I for flawlessly executing and managing the event for us.” Talking about the difficulties faced in execution, Director of U&I Resources Pvt. Ltd., Mr. Sandeep Modi, says, “Logistics proved to be quite a challenge as every individual that was attending the event was coming in from a different part of the country. The rest of the event, however, flowed smoothly and it was good to see the attendees enjoying and having a good time with their families. Getting a special recognition from Mr. Ketan Zota during the Star Awards was a special moment for us.”
Read More
Rado, a brand that specializes in high class watches recently decided to open up their next store in Pune and EO2 events was given over the mandate to execute the launch event. The overall design and concept of the event was twofold where firstly Rado's newest store in Pune was launched with their brand ambassador, Hrithik Roshan cutting the ribbon. The launch party however was shifted to Westin Pune where Rado's latest Plasma Series of watches were revealed by Hrithik Roshan. The event was attended by the high profile celebrities and dignitaries of Pune. One of the most eye catching experiences of the entire event was the food performance that was specially curated by EO2 Events. Through this food performance the 4 stages - in which the Rado Plasma watch is built - was showcased through a gastronomical and magical 4 course bite sized presentation coupled with song and dance. Ex- miss India, Shamita Singha hosted the show.
Read More
Percept Sports & Entertainment, the Strategic Business Unit of Percept One, bagged the brand activation & promotions mandate for brand Hennes & Mauritz AB (H&M). The event took place on 30th September and 2nd October, 2015 at Select City Walk in New Delhi. Percept Sports & Entertainment’s 360-degree scope of work encompassed the whole event process i.e. conceptualization, planning, artist management, production, logistics, security, arranging, managing food & beverages and executing all promotional activities dedicated to promoting Brand H&M. The multi-agency pitch was won by Percept Sports & Entertainment. Percept Sports & Entertainment was shortlisted after a couple of rounds with the H&M’s PR agency & the global team from Sweden amongst other top agencies. The main brief given to Percept Sports & Entertainment was to manage and execute the on-ground activation event for the brand H&M. i.e. Pre-launch party & the Consumer launch of the first store in India. Percept Sports & Entertainment were also given a mandate tocommence activation at colleges and Cyber hub where normally one would find H&M enthusiasts. The activation was done in the top colleges of Delhi like– Miranda House, JMC, NIFT & Venkateshwara. Percept Sports & Entertainment managed the entire celebrity line up and organize a VIP party for HNIs and Bollywood celebrities to create a wow experience. H&M pre-sale party event was held at 30th September, 2015 and attended by HNIs and leading Bollywood Celebrities like Ranveer Singh, Jacqueline Fernandez’s, Soha Ali Khan, Liza Haydon, Lauren Gottlieb, Tamannaah Bhatia, and Carol Gracias who were seen walking the perfectly laid out red carpet. Famous DJ duo Nina Shah & Malika Hayden from Elektrovertz were dishing out some music from the Top 100 International pop/dance chartbusters while the guests enjoyed some elite selection of wine & delicious canapés. H&M had planned the consumer launch of their first store in India on the busy weekend of 2nd October, 2015. The event saw an arrangement of queue managers organized at the Select City Walk for the consumers to queue up to get in the store. The first 3 people came at least 48 hours prior to the store opening to be a part of the queue up and gain the opportunity to win gift cards worth 7.5k, 10k and 15 k respectively. They were joined by others and by the night of 1st October, more than 300 people had queued up. H&M made adequate arrangements of water and food for all patrons throughout the night. The early morning of 2nd October, saw people as part of the queue up. At about 8:30am there were approximately 1200 people already in the queue. In the wee hours of the next morning, H&M had arranged for a guitarist who was playing some upbeat music to get the enthusiasm going. The consumers too participated; some even got their own guitars and sang along. The entire Select City Walk was decked up with massive H&M branding and to cheer the consumers further, DJ Zaiden was spinning some groovy music which went up till 5:00pm in the evening. The Inauguration of the newly launched store was done on a countdown of 10 seconds to11:00am. VIPs, HNIs and Bollywood celebrities were seen partying, shopping and experiencing the brand items, enjoying the exclusivity of the ambiance in the store launch. The entire team of Percept Sports & Entertainment executed a brand visibility experience for the guests by creating an H&M photo wall which had life size 3D letters for people to pose & click pictures with. It was a niche setup & décor- lightings, soothing music and a great consumer engagement experience. Speaking on this significant account win, Mr. Sanjay Shukla, Chief Operating Officer, Percept One said, “It’s an honor to manage the on-ground activation event for the brand H&M and we were glad to reach their expectations with a memorable show. Every element and detail was superbly coordinated and managed by every member of the Percept team to deliver a fantastic show.”
Read More
Percept ICE, a company of Percept Limited, recently executed the multicity launch of Land Rover’s “New Discovery Sport“. The 4 city tour was held at Delhi- 4th September, Pune- 18th September, Kolkata- 26th September and Bengaluru- 3rd October, 2015. Percept ICE's scope of work encompassed right from planning the flow of the evening, designing the set and producing the sound and light for the show. It also revolved around taking care of logistics of the artists, the entire planning and execution of unveiling the cars, identifying the entire layout of the hotel, and raising the standards of hospitality by detailing every aspect of service and also the overall décor at the Venue. The setup constituted of a stage with huge LED screen split into various sections, 2 bar counters along with artist risers. A live twitter feed LED wall was also set up where guests could post their pictures and comments across all platforms through a common #ReadytoDiscover The host for the evening was Tara D’souza and the artists Faizan Hussain, a percussionist (nephew of the living legend Ustad Zakir Hussain) and Lavine DaCosta (one of the indo-western cellists in India) was made to craft a music piece especially for the launch. The main launch sequence involved the SUV coming out of the specially designed and constructed car pit while Faizan and Lavin were performing live on the music piece. The New Discovery Sport emerged out of the car pit from a roll up shutter mechanism and went onto an articulated ramp till it reached the rotator on the stage. Due to the ballroom space constraints in Kolkata, Percept ICE modified the launch sequence tactfully. Instead of the articulated ramp, the car was unveiled with the help of auto suction mechanism, leaving the Kolkata guests stunned. The evening ended with the guests grooving to the music of Electrovertz Nina Shah and Mallika Haydon. Commenting on the successful management of the event, Nazneen Karimi, Chief Operating Officer, Percept ICE said, "We have been associated with Jaguar Land Rover for quite some time now. Our theme was focused on projecting luxury and comfort as it symbolized the brand's extensive global portfolio, extending into the experience of owning an off roading luxury segment car. Hence, the whole setup and décor was done keeping this in mind. Providing the guests with the chance to explore the ‘structure’ ‘features’ and ‘magnanimity’, we aimed to deliver an experience like never before. Also, customized food and beverage menus coupled with the overall décor were done keeping in mind the prospective buyers that were handpicked to attend this launch”
Read More
Furthering initiatives for an enhanced purchase experience of its commercial vehicle offerings, Tata Motors has recently decided that it will showcase its latest commercial vehicle products, technologies and services at its Advanced Trucking Expo' – 'Truck World’ in Indore, from October 08 – 10, 2015. A unique initiative for trucking customers and their families, the 3-day Truck World expo will host and offer Tata Motors and its partners, communicative and promotional opportunities, ‘all under one roof’ – at Labh Ganga Garden & Convention Center, Indore, making it a first-of-its-kind purchase experience for commercial vehicle customers, in Indore. ‘Truck World’ will comprise of separate areas for product display, service related workshops for mechanics and drivers, along with hospitality and entertainment activities. A truck-art zone will host an artist creating colorful patterns, depictions, calligraphy of verses on different parts of the Tata truck. Commenting on the occasion, Mr. Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks, Tata Motors said, “At Tata Motors we will continue to offer value to our customers, and Truck World is another unique way of doing so. With over 35 commercial vehicles from our IM&HCV range, 14 new trucking technologies, 8 service offerings, along with stage performances for customers and their families, Truck World promises to make the experience of buying a Tata Motors commercial vehicle even more special.” At ‘Truck World’ Indore, Tata Motors will showcase over 35 Medium and Heavy Commercial Vehicles, including the Tata PRIMA Range of Trucks and Tippers. The expo will also host its own service related brands like Tata Genuine Parts, Tata Delight and Tata FleetMan. Tata Motors’ key vendors partners, financers and value-added service providers will also be present at the Expo. Having attracted a crowd of over 12,000 truckers and their families at ‘Truck World’ expo’s held in Gurgaon, Vijayawada, Salem, Kolkata and Bhubaneshwar so far. Tata Motors also plans to organise these expos in other trucking centres across the country.
Read More
Renault India has recently announced its partnership with Mumbai City FC as its Automobile partner for the upcoming season of the Hero Indian Super League. Both the brands are young in India and bring to the fore the experience of global and Indian talent – Renault’s global cars in which Indian engineering and design teams are playing a significant role, and the blend of global and Indian footballing talent that drives Mumbai City FCs title aspirations. Globally, Renault and sports go back a long way, whether it’s Formula One or Football, and the association with Mumbai City FC is a natural fit based on common values of hard work, performance and dedication, bound by unrelenting passion. The Renault logo will feature prominently on the team jersey sleeve and shorts. Interestingly, the brand will also be producing some on ground experiences for the viewers during the second season of the Indian Super League. On their first association with Mumbai City FC, Mr. Sumit Sawhney, Country CEO and Managing Director, Renault India Operations, shared, “The Indian Super League is taking football across the country with great vigour, and we are proud to associate with Mumbai City FC, as the club reflects the same adrenaline pumping passion that is the hallmark of brand Renault. Renault has launched ground-breaking products like Renault Duster and Renault KWID, making brand Renault a household name in India. As Mumbai City FC travels across the country, it will find in Renault a close and supportive partner.” Commenting on this association with Renault, Team owner, Mumbai City FC, Ranbir Kapoor, said, “When the league you are a part of is so competitive, it’s necessary to have the right partners supporting you. We are extremely privileged to have Renault backing us this season. This partnership means a lot for the team!” The 2nd edition of the Hero Indian Super League started on 3rd October in Chennai. Mumbai City FC will play their first match against FC Pune City at Shree Shiv Chhatrapati Sports Complex Stadium, Pune on 5th October.
Read More
