The 2nd edition of Hero Indian Super League kicked off on 3rd October 2015 in Chennai with the opening match between Chennaiyin FC (co-owned by Abhishek Bachchan) and Altetico De Kolkata (co-owned by Sourav Ganguly). The grand opening ceremony this year was managed by Showtime Group. Showtime had deployed a team of 100 'showtimers' to manage the star studded event that featured live performances by Alia Bhatt, Aishwarya Rai, AR Rehman, and Arjun Kapoor amidst several south based film personalities and Bollywood celebs who were present to witness the show. TV anchor Leeza reported from the field and will continue to be the on-ground reporter for other subsequent matches. Heres a look at some moments we captured from the event- [caption id="attachment_20980" align="aligncenter" width="300"] Former Miss World and Bollywood actress Aishwarya Rai Bachchan[/caption] [caption id="attachment_20981" align="aligncenter" width="300"] Alia Bhatt performing[/caption] [caption id="attachment_20983" align="aligncenter" width="300"] excerpts from some of the other performances[/caption] [caption id="attachment_20984" align="aligncenter" width="300"] Superstar Rajnikant greeting the audiences[/caption] [caption id="attachment_20985" align="aligncenter" width="300"] Team Showtime[/caption] [caption id="attachment_20986" align="aligncenter" width="300"] The fireworks[/caption] [caption id="attachment_20987" align="aligncenter" width="300"] Arjun Kapoor[/caption] [caption id="attachment_20988" align="aligncenter" width="300"] The introduction of teams[/caption] [caption id="attachment_20989" align="aligncenter" width="300"] Anchor Leeza[/caption]
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In view of the recent announcements regarding the second season of the Indian Badminton League (IBL), Badminton Association of India (BAI) is pleased to appoint Sportzlive, a full service sports management and marketing firm, as its official marketing and sponsorship partner for the oncoming season of Indian Badminton League. This gives a mandate to Sportzlive to approach corporates, brands and business owners for various available sponsorships and franchisee slots in the Indian Badminton League. Sportzlive is a company based out of Delhi, primarily focused on investing and creating Sports IPR in the Indian Sub-Continent Market. Sportzlive's key promoters, Gaurav and Atul bring with themselves more than 25 years of collective sports and media experience to the company. Announcing the appointment, Dr Akhilesh Das Gupta (President, BAI) said "As we move towards launching IBL season 2, we are enlisting the support of professionals to help us make the league a success. Sportzlive with its experience of sports management and marketing will help us achieve our objectives. We believe IBL is poised to become a prime property in the Indian broadcasting and digital space." Speaking on the occasion, Mr Atul Pande (Sportzlive) said “We at Sportzlive are honored to partner with BAI and IBL. We believe the property has great potential to become one of the flag bearers in the Television arena. Badminton is second most ·monetized product in India in terms of product sales and there is no reason why it can't be big on TV. Under Dr. Gupta's able leadership, Indian Badminton players·are now amongst the best in the world, and that should also translate to better viewing and higher revenues for the federation." Indian Badminton League will recommence its journey from the 2"d of January next year and will last till 1ih of January. It will feature 6 franchisee teams across India who will beef up their teams with the very best Indian and International Badminton players. The player auctions have been scheduled for the 20th of November,2015.
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Bangalore based brand activation agency Eventsource recently helped Lifezen, (from the house of BAL Pharma Ltd) to launch of their new product Eye Spa in Karnataka through an interesting customer engagement initiative. Speaking on the campaign, Saqlain Shivani, Manager, Marketing and Trade said, “firstly it was difficult to convince the client that they are suffering from Dry Eyes. We came out with unique concept of dry eye check using customized software developed to check same in i-Pads. The objective of the campaign was to make people aware regarding dry eye syndrome and position eye spa as the right lubricant which can address this problem. We are getting a very positive feedback from the target group. We had a mix of Cinema, Digital and newspaper campaign to support the on ground campaign.“ Elaborating further, Yashas, Event supervisor, Eventsource said,“We plan to reach major IT park, malls, Pharma outlets, optician and bookstore around Bangalore in phase 1 to touchbase with the target group and give them details regarding eye spa. Our promoters spend approx 5 minutes with each consumer, do the eye test and give them free sample of eye spa to try. Activity has got good response and we have already made direct contact with approx 5000 people in just 2 weeks of launch. We plan to further reach approx 2 Malls, 5 IT parks, 100 pharma stores, 10 opticians, 10 Bookstore to promoter the product in phase 1.“
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The Brand Brewery recently managed the complete mandate to launch the all new Vespa 150 cc two wheeler, the first 150cc scooter to enter the Indian market. The new Vespa was unveiled by global brand ambassador of Vespa & legendary Italian footballer Alessandaro Del Piero (ADP). Amidst great fervour, TBB welcomed the iconic Italian footballer ADP at Mumbai International airport wherein an amazing fan moment was created with more than 100 young football enthusiasts eagerly waiting to receive their idol. The launch of the Vespa 150 cc was planned in multiple phases which saw an exclusive attendance of Media and whose and who’s of the society. An illustrious photo session for a renowned lifestyle magazine was conducted with ADP, further a video shoot of ADP showing his football antics and sharing his love for the brand was captured. An introduction of ADP with a magnifying unveiling of latest Vespa 150 cc to the Indian Media was followed by a Q&A session describing the association of the brand ambassador and the brand. Mr. Pele ( Piaggio Group MD) led a brief session about the future plans for the India Market. A special CSR initiative – Vespa for Children, was also a part of the launch which was a joint effort between Vespa and renowned child welfare NGO for under privileged kids – SMILE Organisation. The Special edition Vespa 150 cc was placed on auction and the highest bidder was awarded with Vespa Signed by Alessandaro Del Piero and proceeds of the auction went to the charity benefitting under privileged kids. To enhance the buzz of the launch, a digital campaign was running simultaneously which gave a chance to the biggest fan of ADP to meet his idol in person and learn a trick or two. A lifestyle party to introduce ADP and Vespa to the famous socialites was organised in the latter half of the evening, which also saw an entertaining performance by celebrity band of Manasi Scott & Suchitra Pillai. The evening also saw the presence of various socialites from different walks of life from Rohit Bal, Rocky S to Tanisha Mukherjee & Mandira Bedi. All the guests present were gratified with exclusive limited edition of Vespa merchandise. Speaking about the launch event Pradyumn Tandon (Founder & Director TBB) said, “Well Introducing two Legendary Italians - The latest Vespa 150cc & the legendary footballer ADP to Indian media was definitely a landmark achievement for team TBB, however, Managing & Planning Multiple launches & engagement with media at different level was surely a challenging task in hand. We are proud to be a part of yet another landmark achievement of Vespa, we are sure it will be an instant hit in Indian Market.
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Global travel retailer DFS group is all set to launch a month long First Class Beauty campaign at Mumbai Duty Free in Terminal 2 starting October 1st to October 31st at the Chatrapati Shivaji International Airport, Mumbai. This travel beauty promotional campaign in Mumbai will be launched post the success of other First Class Beauty ventures organised at various divisions of DFS across the world. This month long event will unveil a series of product launches, product exclusives, events and tutorials from leading skincare and makeup experts in the world’s largest beauty promotional programme. During the entire campaign, Mumbai Duty Free will introduce an exclusive product programme tailored to the global traveller’s desires. First Class Beauty will feature collection of the best make-up, skincare and fragrances for all the ways you travel. Whether it’s before, during or after take-off, Mumbai Duty Free Beauty advisors along with industry experts will demonstrate how key travel essentials products will suit customers’ needs. Featured events include special offers and rewards for purchases such as the exclusive First Class Beauty travel bag, exclusive brand gifts, complimentary refreshments and guest make-up artist sessions. In store promotions by brands like Paco Robanne, Clarins, Bvlgari, Davidoff etc. will ensure that the customers are engaged and spoilt for choice, even for their gift with purchase. To ensure customer participation, OPI will offer engaging activity like nail painting. Shop-in-shops of prestigious brands like Chanel, Dior, MAC, Lancome, Clarins, Estee Lauder and L'Oréal etc. will offer complimentary tips treatments and quick makeovers to interested passengers.
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Akzo Nobel, the largest global paints and coatings company and the makers of Dulux Paints in India launched three new paints – Dulux Weathershield, Dulux Supercover and Dulux Satin Stay Bright strengthening its portfolio. The launch event for the products was conceptualized and managed by Vibgyor Brand Services.. The event began with Rajinder Singh, Regional Manager-North setting the stage and introducing the brand with an AV. The backdrop showcased the event theme ‘Future Re-define’. Girls standing on a rotating platform holding Dulux paints walked down the stage between the audiences unveiling the product. The emcee kept the audience engaged and a muhrat billing was conducted through lucky draw coupons. The evening was glammed up with some dance performances by a famous artist Indrani and singing performance by Indian Idol fame singer Deeksha. A small mock shop was created for the prospective dealers to see the products. Speaking about the planning involved in the event, Ashish Ranjan, Sr Account Manager, Vibgyor Brand Services, said: “This was an important launch keeping in mind the iconic and premium brand value of AkzoNobel. The complete setup was done overnight and the managing the creative and display was a huge challenge. Our team ensured the required logistics were worked on to deliver the power packed launch for AkzoNobel Paints”
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Jaguar Land Rover celebrated their vehicles appearing in the new Bond adventure, Spectre. Cars, including the Jaguar C-X75, Range Rover Sport SVR and the iconic Land Rover Defender, stole the show as they were unveiled in public for the first time at the palatial Thurn and Taxis in Frankfurt. Naomie Harris (Moneypenny)and David Bautista (Hinx) were guests of honour at the glamorous eventshowcasing special stunt vehicles used in the latest instalment of the James Bond series. Guests were entertained by British singer and musician John Newman, who performed a number of top ten hits from his album. Spectre, the 24th James Bond film, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment,sees the Jaguar C-X75 drive through the moonlit streets of Rome in one of the movie’s most iconic high speed chase scenes. Driven by Hinx, played by David Bautista, the C-X75 supercar, named the most advanced Jaguar ever created, was provided by Jaguar Land Rover Special Vehicle Operations (SVO) in collaboration with development partner Williams Advanced Engineering headquarters in Oxfordshire, England. SVO was created in June 2014 to focus on meeting the increasing expectations of today’s most discerning and enthusiastic Jaguar and Land Rover customers. Working on the development of high performance versions of existing models, luxury bespoke commissions and limited run collector editions, it represents the very pinnacle of the two iconic brands. Specially modified Land Rover Defenders and the fastest, most powerful Land Rover ever, the Range Rover Sport SVR also star in major action sequences shot in Austria. The highly capable Defenders were constructed by the JLR Special Operations division with huge 37-inch diameter off-road tyres and enhanced body protection to tackle the challenging terrain of the snow-covered mountain roads used for filming. Actor David Bautista said,“To have the opportunity to be a part of an iconic chase scene in a Bond movie and to drive the C-X75 supercar was like a dream come true for me. It truly is a beautiful beast of a car that will go down in movie history.” Naomie Harris, who will reprise the role of Moneypenny in Spectre said:“I made my Bond debut in the Defender, and I have so many fond memories shooting that sequence in Istanbul. It’s such a special franchise to be a part of, and I’m thrilled to be here in Frankfurt with the Jaguar Land Rover team”. Managing Director of Jaguar Land Rover Special Operations, John Edwards, said: "For Jaguar Land Rover to once again be a part of the iconic vehicle line ups in one of the most celebrated film franchises in the world represents a proud moment for us. It’s an incredible opportunity to showcase production and concept cars alike and we look forward to continuing this relationship well into the future.” Fans around the world will be treated to a host of exclusive Spectre content on Jaguar and Land Rover’s social channels and brand new websites, including special access to unseen footage and interviews with the design, SVO and stunt teams as well as a stunning 360 dynamic walk-around of the Jaguar C-X75. Spectre is to be released worldwide from October.
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Current world number two tennis player, Roger Federer has joined the UAE Royals franchise in the second season of the Coca-Cola International Premier Tennis League (IPTL) 2015 that will be held from 2nd to 20th December 2015. The announcement was made today recently at an event in Dubai that was attended by Mahesh Bhupathi, Managing Director - IPTL; India’s current test cricket captain and co-owner of the UAE Royals Virat Kohli; Neelesh Bhatnagar and Sachin Gadoya, co-owners UAE Royals and Praveen Bhatnagar,CEO UAE Royals. Roger joins a formidable team of tennis superstars that include Goran Ivanisevic, 2001 Wimbledon Champion; Ana Ivanovic, the 2008 French Open winner and current world no. 7; Daniel Nestor, winner of 88 men’s doubles titles; Kristina Mladenovic, winner of the 2014 Australian Open and 2013 Wimbledon Championships and Tomas Berdych, the 2010 Wimbledon Championship finalist. The UAE leg of the league will be held from 14-16 December 2015 at the Dubai Duty Free Tennis Stadium. “I have always followed tennis with great interest and today I am glad to be part of a professional tennis league team,” said Virat Kohli at the official unveiling of the UAE Royals team for the second season of IPTL 2015. “I am a huge fan of Roger Federer and with him joining the UAE Royals, my decision to be on board with the team was firm. The UAE Royals feature some of tennis’ greatest players and I am confident about the prospects of the team in the IPTL. I am also excited about the format of the IPTL, which I am sure will drive further interest in the game of tennis.” “UAE is fast getting recognized as a global sporting hub and the country has already hosted several internationally reputed events. With the participation of UAE Royals in the IPTL, we have now succeeded in bringing a unique and exciting format of tennis that will certainly add impetus to UAE being recognised as a key sports destination,” said Neelesh Bhatnagar. “With Roger Federer in our team and Virat Kohli on board, the UAE Royals have much to celebrate in the second season of IPTL.” The innovative, team-based, multi-nation tennis league has expanded to five teams for its second edition with the Japan Warriors joining last season’s champions, the Indian Aces, alongside the UAE Royals, the Philippine Mavericks and the Singapore Slammers, in a five city swing starting on 2nd December in Japan and ending at Singapore’s Indoor Stadium for the grand finale on December 20th. IPTL 2015 will see the top two teams in the league standings playoff to determine the champion for Season Two on Dec 20thin Singapore. “UAE has tremendous tennis following and we are excited to be back in the country with the second edition of the IPTL,” said Mahesh Bhupathi, IPTL’s Founder and Managing Director. “Fans in the UAE and world over have embraced the innovative and unique format of the IPTL and we have hence made the event bigger in 2015. With Roger joining the UAE Royals, we are confident that tennis fans in the UAE will come out to support their team in great numbers.”
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