Parle Products, yesterday announced its partnership with KidZania Mumbai, a Global Indoor Theme park that inspires, educates & empowers children, helping them understand & manage their world better. The collaboration has established first Kids Parle G factory in KidZania Mumbai. The Parle G factory experience at KidZania will allow kids to have first-hand experience of various biscuit making processes. This will help kids to understand and appreciate how their favourite Biscuit is made by Parle Products. The process involves measuring the wheat and sugar in two beakers which will be given to the kids. They will experience how to operate a flywheel and flatten the dough, post which they would be trained in pulling the lever to bring down the molding and cutting dye. Training kids on baking, cooling and packaging processes will also be covered at the establishment. Kids will also perform a nutrition test on the Parle-G biscuits and will scale the size of the biscuit to check if it fits the particular standard laid down for the biscuits. This popular household biscuit at KidZania Mumbai is a step closer to teaching kids the intricacies involved in its production and thus will enhance the cognitive, psychomotor and emotional skills of kids. As a part of its consumer engagement program, Parle aims to provide first-of- its kind experience that will allow kids to understand the procedure of biscuit making as well as form a closer bond with the brand. Mr. Mayank Shah Deputy Manager Marketing, commented, “Parle has been one of the favorite biscuit brands for various generations. We are delighted to be associated with this innovative concept as this will help us target the newer generation. We at Parle Products believe in giving children free hand to explore world on their own, nurture creativity and follow their passion. Given this great fit with our Brand philosophy, we are excited to be a part of such an initiative. Parle has always been on the forefront when it comes to consumer engagement and satisfaction. Unified with reality and entertainment, this initiative will provide guidance to kids on the biscuit industry in an informative way.” Speaking on the new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India said, KidZania is all about empowering children through hands-on experience and open doors for them to new opportunities. The scaled down size of the Parle G biscuit factory will teach the next generation of bakers the intricacies of the biscuit making process, the independence of being creative and the importance of understanding the nutrition value of what they consume..”
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MOMS, one of the Outdoor Units of Madison World has turned Kolkata the original Red city into Blue for the launch of Bandhan Bank. Bandhan is the first new Bank to be launched in the country after a spate of several years and the first Bank from Eastern region after several decades. The high impact and highly visible campaign comprised of Impact sites across major focal points of the city, frequency media like Kiosks, Traffic stands, Transit media like Volvo Buses, Yellow cabs and Mega cabs, Transit points like Howrah station and high impact visual elements inside Airports. Speaking about the launch Union Finance Minister, Mr. Arun Jaitely. Said-“When I came to this great city yesterday, I saw a pleasant change. With Bandhan Bank, the whole city has been painted blue. I recollect my days from younger years when I used to see this city painted red. I am sure this color change will augur well for the rapid economic growth of the city and State.” Dipankar Sanyal, COO MOMS, says “We are delighted to partner Bandhan Bank in this new important phase of their lives. Am even happeir that the lauch has created a huge impact in Kolkata city. Whist this is an All India campaign, the major focus was Kolkata”.
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Ricoh India Ltd, a brand in the field of office imaging equipment, production print solutions, document management systems and IT services launched its laser printers ‘Andromeda’ , also known as ‘Continuous Feed’ Printers at the Taj Palace, New Delhi recently. The launch event was conceptualized and managed by Vibgyor Brand Services as the evening was glamoured with the dance performances by professional dancers. The concept centered on launching the laser printers with full fanfare to the dealers and prospective buyers of India. The stage and décor was set up and the girls dressed in LED lights sashayed down the stage to unveil the laser printers along with Manoj Kumar, MD & CEO to the audience and the media. A demo zone area was also made where the dealers and prospective buyers could see the live demo of the product. The emcee interacted with the audience followed by dinner and cocktail. Speaking about the occasion, Sambit Mishra, COO Production Printing of Ricoh India said, “The event was huge success and was well managed. The team was happy with the arrangements and we look forward to doing more business with Vibgyor” Praveen Kumar, Project Head at Vibgyor Brand Services said, “It was delight to be associated with Ricoh for the first time and we look forward to work with them again.”
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Taking technology a notch higher to further enhance customer experience, Flipkart, announced the launch of ‘Ping’- a brand new ‘social shopping’ experience on the Flipkart app in a media launch event yesterday, organised by CRI events. The press conference held at F Bar & Lounge, Delhi was followed by a Bloggers meet in the evening. Amit Tandon, standup comedian and Astitva band performed in the evening during the Bloggers meet, adding entertainment quotient to the entire event. Using Ping, Flipkart users will get to chat with friends while shopping, and share experience using text, photos & emoticons in real time. Shopping is way more than the act of viewing a catalogue, selecting a product and buying it at the click of a button and thus, with Ping, Flipkart aims to fundamentally redefine the shopping experience and make it near ‘real-life’ in ‘real –time’. “Shopping is primarily a social activity and going for it with friends and family has been the norm since time immemorial. Online shopping, on the other hand, has largely remained a solo experience. ‘Ping’ aims to transform online shopping by allowing users to talk to each other real time in order to make decisions and decide on what to buy!” said Flipkart’s Chief Product Officer, Punit Soni. Punit further added, “The unique blend of messaging and shopping is a unique and first ever experience that one can now enjoy online at Flipkart! Commenting on this breakthrough innovation, Peeyush Ranjan, CTO and Head of Engineering, Flipkart, said, “A research conducted by our team revealed that the inability to shop collaboratively is the number one barrier for online shoppers these days. Flipkart Ping, conceived and built completely by Flipkart's in-house technology team, aims to resolve this very challenge and provide a one-of-its-kind unique shopping experience to our customers." “Ping has been built keeping in perspective the user experience journey of Flipkart customers. Highly advanced architecture was employed to ensure dynamic traffic surges are handled well. It has also been optimized for efficient results even on slow 2G networks. Ping will also support android wearables where user can read and reply to messages from their android watches.” said Peeyush. Currently in its beta stage of development, Ping will be available to customers through an invite only model in the first phase. Talking about the app launch, Anand Bhaskar, Head - Concepts & Communication, CRI events, said, “This is a great initiative by Flipkart and we are proud to have partnered with them on the launch of this app. We truly believe that this will go very far in terms of changing customer’s online shopping experience.”
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Percept ICE, a company of Percept Limited, conceptualized and executed the Havells Convention from 11th August to 15thAugust, 2015 at Wyndham Grand Levent in Istanbul, Turkey. The conference was held with the objective of building stronger bonds and rewarding the Havells Dealers for the dedication and hard work they have put into making Havells a success story across India. The Convention saw the top 250 Dealers along with their spouses attending the 5 day event in the beautiful location of Istanbul. In addition to recognizing and rewarding the Havells Dealers for their sincerity and hard work over the past year, the convention also aimed at encouraging and motivating them to take the brand to the next level. Percept ICE’s scope of work encompassed conceptualizing the entire theme and logistics for all the days of the convention. This included ideation on the various themes across all the days of the convention, managing and executing a successful conference. While the overarching theme of this expedition was “Havells Younited…Imperial Istanbul”, the main day conference theme held on 15th August 2015 was “Wahi Soch Naya Josh” Mr. Mukesh Jain, General Manager-Marketing & Communication from Havells said, “Our late founder Shri. Qimat Rai Gupta always focused on having larger dreams and striving to accomplish them. We tend to imbibe the same thoughts into ourselves and our Dealers. Hence the theme of this year "Wahi Soch Naya Josh" was followed keeping in mind his ideologies and principles. With the same passion and zeal, we plan to take Havells to the next level with renewed enthusiasm.” The tour officially started on 11th August where all the guests were given gift hampers at the time of their arrival in Turkey. A special candle light dinner was arranged at “Portaxe”, where guests were welcomed after cruise orientation. Guests wore local costumes and clicked pictures. The main dinner area was spectacularly lit up with candles and ambience lights. Day 2 and 3 were spent sightseeing at the famed Cruise, Orientation Camalica Hills, Dolmabache Palace & Blue Mosque. The evening of 14th August was uniquely themed as ‘Havells Idol’ and saw a contest designed especially for the Dealers who wanted to showcase their singing talent. The evening witnessed 25 individual performances and Indian Idol fame Meiyang Chang hosted the show while Amit Kumar and Kavita Krishnamurthy judged the contest and graced the evening with some melodious songs. Special Certificates and Trophies were handed out to the enchanted winners. The entire event was custom made to include everyone’s tastes and preferences as also represent Havells commitment to their partners. A survey was conducted with the Dealers prior to the event saw Percept ICE managed and pulled together vital information pertaining to their favorite cuisine, colors, songs, dances, art and other elements which helped them to customize and implement a very successful and memorable trip for the guests. Another highlight of the convention was a special Radio Show created for the guests which included their favorite songs. The guests loved the overall experience, attachment, interactivity and warmth of the Chairman with all of them. There was Havellism all over. Day 5 kicked off the conference with the theme “Wahi Soch Naya Josh” at the elite Wyndham Grand Levent – Piri Reis Ballroom. After the traditional lamp lighting ceremony, famous Bollywood personality Boman Irani took over as the moderator. The conference was divided into 3 segments with the first segment being “Coffee with ARG” (Anil Rai Gupta, Chairman, Havells); the second being an engagement with the dealers; and the grand finale segment witnessing a motivational speech from Boman Irani. Internationally acclaimed speed painter “Quim Moya” amazed all the guests with his brilliant art presentation. The gala evening was dedicated to the “Havells Power Awards” and sported a Royal theme befitting the special occasion. A Royal red carpet was laid out at the entrance where the ever charming Manasvi Vyas took bytes from the Dealers and their spouse. Hosted by Manasvi Vyas, the awards saw 80 dealers win across several categories. Introduction AVs were created for each and every awardee. The evening also witnessed stunning performances by several international artists. The gala evening came to an end with DJ Ricky - a Mumbai DJ, playing some happening Bollywood music for all the guests till the minute hours. Commenting on the work executed by the Percept ICE team Nazneen Karimi – Chief Executive Officer, Percept ICE said, “"It has been a pleasure and a privilege to work with Havells and their entire team. We are extremely happy to have successfully pulled this convention as it was one of the main events for us. It was overwhelming to get live feedback from the client and guests. We look forward to sharing a long and fruitful relationship with Havells for many years to come.”
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As Kurlon celebrated 10 years of Kurlon Kare Klub, their dealers enjoyed the privilege to be a part of a grand event organised in association with CRI events at Grand Hyatt, Mumbai. Dealers from all across the country had gathered to attend a night full of entertainment and fun. Kurlon Kare Klub is a special initiative to felicitate the top dealers with rewards and incentives. This time, 450 dealers from across the country came together for a felicitation award night and cherished the moments of past through a nostalgic audio visual showcasing their previous events. Anchor and Singer Vandana Vadhera along with Bad Salsa dance group and Avijit Tinku (winner of India’s got talent) performed at the event. The event was hosted by Dilruba Pandey. Yoga artists and tarot card readers were also there to engage the guests. Modelling the mattresses as a muse for the evening, the event was themed around Dreams. With a tagline – Dream Believe Achieve – the event churned out the enthusiasm of the dealers towards believing in their dreams to achieve them and make them a reality. Mr. Bala Rajan, Kurlon said, “The event had been a huge success and the set up was awesome. The planning was quite superb and it was executed even better. The evening was enjoyed well by all guests and it could absolutely not have been possible without the efforts of CRI events.” Talking about the artists and performances, he added, “The spirit of the show was elevated with rock on performances by amazing performers. Dilruba as an emcee was great and Vandana was an absolute singing delight. The mesmerizing performances by Bad Salsa and specially by Avijit Tinku captivated the attention of the audience and added a wow factor in the event. Talking about the initiative, Mr. Ashish Malhotra, head, planning and production, CRI events said, “It has been a pleasure and a great honour working with Kurlon group. We are happy that our sincere endeavour was appreciated by the group and we look forward to organising many more such events in future. This was a multi agency pitch and we are glad we won and delivered as per the client expectations.”
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Autodesk University is the conference for Autodesk software users, bringing together design and engineering professionals from around the world. Autodesk University – India & SAARC 2015, was held on 7th August 2015 at the Dome in NSCI, Mumbai and saw a gathering of over 3000 professionals. The event comprised of a complete palette of classes, forums, and keynotes with product experts, thought leaders and demos. Laqshya Live Experiences transformed the Dome at NSCI into a designers’ enclave for the event in the design ecosystem and set new records globally at this event. The Hon’ble Chief Minister of Maharashtra, Shri. Devendra Fadnavis attended the event along with renowned automobile designer Dilip Chabbria and members of the top management of Autodesk Worldwide. The event saw over 60 speakers, the biggest projection system used globally for the Autodesk University, showcase of the first Indian designed sports car Avanti designed by DC, spectacular speaker entries, an education focused segment, selfies with the Oscar (Academy Award), the Digicon6 Asia Awards, the Makers Movement corner, technologies like 3D printing, Augmented Reality, Virtual Reality Demos, etc. and the first ever Autodesk Design Gallery in the world making it the biggest convention ever done at the Dome in NSCI.. The design gallery showcased a “Future of Making Things” experience for all attendees with a mix of Autodesk and customer design technology innovation stories and exhibits. Commenting on the event, Mr. Navneeth Mohan, CEO – Laqshya Live Experiences, said, “This has been a landmark event for us and it is a moment of great pride with the event being compared to the AU flagship event that happens in Las Vegas every year. For me, it brings alive the #MakeInIndia spirit that goes on to create success stories here that are acknowledged and applauded globally and to have an agency as young as ours, achieve this within a year and a half of it’s existence makes this achievement unparalleled for us. The planning and execution in an event of this stature are critical and the entire team at #LLE came together to ensure a flawless experience that raised the bar in conferencing and events.”
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In yet another experiential event organised recently by CRI events in Delhi, Airtel announced the commercial launch of its high speed 4G services also called LTE in 296 towns across India. The event marked a launch of high speed wireless broadband on Airtel 4G which will allow customers across the country to be able to enjoy uninterrupted HD video streaming, superfast uploading and downloading of movies, music and images. Anouncing the launch, Gopal Vittal, MD & CEO Bharati Airtel(India & South Asia) said,”At airtel, the customer is at the heart of everything we do, and therefore we first opened our 4G network to some of them for their valuable feedback. With the help of the feedback received from the beta launches, we have now built inda’s first commertcial 4G network that will make high speed mobile broadband a reality. The national roll-out today is another small step in our journey to be the most innovative and customer focussed brand.” Guests were able to experience the future possibilities in more than one ways at the event. People got hands on 4G experiences with a 3G v/s 4G difference zone where the quality difference between the two was established. Another 4G demo zone gave attendees a chance to explore 4G possibilities in 4Genabled model phones. To facilitate even higher engagement, Airtel installed its own Wynk Movies app zone. The zone enabled event attendees to experience seamlessvideocontent on 4G network. Mr. Rajesh Varma, founder-director of CRI events said, “We are very proud to have partnered with Airtel on this grand pan-India launch. During our 18 year long association with Airtel, we have handled numerous other launches, and this speedy 4G affair is another feather to our cap . We are highly obliged for the unshaken trust that Airtel has in us and we look forward to organise many more events for them in the future.“
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