MOMS, one of the Outdoor Units of Madison World has turned Kolkata the original Red city into Blue for the launch of Bandhan Bank.
Bandhan is the first new Bank to be launched in the country after a spate of several years and the first Bank from Eastern region after several decades. The high impact and highly visible campaign comprised of Impact sites across major focal points of the city, frequency media like Kiosks, Traffic stands, Transit media like Volvo Buses, Yellow cabs and Mega cabs, Transit points like Howrah station and high impact visual elements inside Airports.
Speaking about the launch Union Finance Minister, Mr. Arun Jaitely. Said-“When I came to this great city yesterday, I saw a pleasant change. With Bandhan Bank, the whole city has been painted blue. I recollect my days from younger years when I used to see this city painted red. I am sure this color change will augur well for the rapid economic growth of the city and State.”
Dipankar Sanyal, COO MOMS, says “We are delighted to partner Bandhan Bank in this new important phase of their lives. Am even happeir that the lauch has created a huge impact in Kolkata city. Whist this is an All India campaign, the major focus was Kolkata”.
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