In yet another experiential event organised recently by CRI events in Delhi, Airtel announced the commercial launch of its high speed 4G services also called LTE in 296 towns across India.
The event marked a launch of high speed wireless broadband on Airtel 4G which will allow customers across the country to be able to enjoy uninterrupted HD video streaming, superfast uploading and downloading of movies, music and images.
Anouncing the launch, Gopal Vittal, MD & CEO Bharati Airtel(India & South Asia) said,”At airtel, the customer is at the heart of everything we do, and therefore we first opened our 4G network to some of them for their valuable feedback. With the help of the feedback received from the beta launches, we have now built inda’s first commertcial 4G network that will make high speed mobile broadband a reality. The national roll-out today is another small step in our journey to be the most innovative and customer focussed brand.”
Guests were able to experience the future possibilities in more than one ways at the event. People got hands on 4G experiences with a 3G v/s 4G difference zone where the quality difference between the two was established.
Another 4G demo zone gave attendees a chance to explore 4G possibilities in 4Genabled model phones. To facilitate even higher engagement, Airtel installed its own Wynk Movies app zone. The zone enabled event attendees to experience seamlessvideocontent on 4G network.
Mr. Rajesh Varma, founder-director of CRI events said, “We are very proud to have partnered with Airtel on this grand pan-India launch. During our 18 year long association with Airtel, we have handled numerous other launches, and this speedy 4G affair is another feather to our cap . We are highly obliged for the unshaken trust that Airtel has in us and we look forward to organise many more events for them in the future.“
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