Akzo Nobel, the largest global paints and coatings company and the makers of Dulux Paints in India launched three new paints – Dulux Weathershield, Dulux Supercover and Dulux Satin Stay Bright strengthening its portfolio. The launch event for the products was conceptualized and managed by Vibgyor Brand Services..
The event began with Rajinder Singh, Regional Manager-North setting the stage and introducing the brand with an AV. The backdrop showcased the event theme ‘Future Re-define’. Girls standing on a rotating platform holding Dulux paints walked down the stage between the audiences unveiling the product. The emcee kept the audience engaged and a muhrat billing was conducted through lucky draw coupons.
The evening was glammed up with some dance performances by a famous artist Indrani and singing performance by Indian Idol fame singer Deeksha. A small mock shop was created for the prospective dealers to see the products.
Speaking about the planning involved in the event, Ashish Ranjan, Sr Account Manager, Vibgyor Brand Services, said: “This was an important launch keeping in mind the iconic and premium brand value of AkzoNobel. The complete setup was done overnight and the managing the creative and display was a huge challenge. Our team ensured the required logistics were worked on to deliver the power packed launch for AkzoNobel Paints”
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