Tata Motors to host three day expo 'Truck World' in Indore

Furthering initiatives for an enhanced purchase experience of its commercial vehicle offerings, Tata Motors has recently decided that it will showcase its latest commercial vehicle products,  technologies and services at its Advanced Trucking Expo' – 'Truck World’ in Indore, from October 08 – 10, 2015.

A unique initiative for trucking customers and their families, the 3-day Truck World expo will host and offer Tata Motors and its partners, communicative and promotional opportunities, ‘all under one roof’ – at Labh Ganga Garden & Convention Center, Indore, making it a first-of-its-kind purchase experience for commercial vehicle customers, in Indore.

‘Truck World’ will comprise of separate areas for product display, service related workshops for mechanics and drivers, along with hospitality and entertainment activities. A truck-art zone will host an artist creating colorful patterns, depictions, calligraphy of verses on different parts of the Tata truck.

Commenting on the occasion, Mr. Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks, Tata Motors said, “At Tata Motors we will continue to offer value to our customers, and Truck World is another unique way of doing so. With over 35 commercial vehicles from our IM&HCV range, 14 new trucking technologies, 8 service offerings, along with stage performances for customers and their families, Truck World promises to make the experience of buying a Tata Motors commercial vehicle even more special.”

At ‘Truck World’ Indore, Tata Motors will showcase over 35 Medium and Heavy Commercial Vehicles, including the Tata PRIMA Range of Trucks and Tippers. The expo will also host its own service related brands like Tata Genuine Parts, Tata Delight and Tata FleetMan. Tata Motors’ key vendors partners, financers and value-added service providers will also be present at the Expo.

Having attracted a crowd of over 12,000 truckers and their families at ‘Truck World’ expo’s held in Gurgaon, Vijayawada, Salem, Kolkata and Bhubaneshwar so far. Tata Motors also plans to organise these expos in other trucking centres across the country.