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Krizz jewelry enters B2B market with fashion show

Krizz, a unit of Kanishk Gold Pvt. Ltd. recently launched India’s First organised B2B Jewellery showroom for business in Delhi.

KRIZZ showcased its Newest Designs by organising a Fashion Show with dazzling models at Hotel Taj Palace, New Delhi. The Fashion Show was choreographed by Ramesh Dembla. The showstopper was: Manasi Moghe, an Indian actress and beauty pageant winner who was crowned Miss Diva 2013 and represented India at Miss Universe 2013 in Moscow, Russia on 9 November 2013.Some of the models who walked on the ramp are -Mohit Gujjar; Ankit Lakkhani; Heena Shah; Kajal Ajmera to name a few.  The launch fashion show was executed by Show Focus.

Spread over 1200 sq.ft, the showroom is in #293, Katra Pyare Lal, Opp. Kucha Mahajani Chandni Chowk, Delhi – 110006. Delhi Showroom will house over 125 kgs worth of Jewellery to choose from, adding over 4000 New Designs every month. 

Business Plans

With an investment of 980 crores, the company plans to setup 53 B2B showrooms, 50 in India & one each in Dubai, Singapore & Malaysia in 2015-17. Last year, the company achieved a turnover of Rs 1700 crore. This year, they expect to grow to Rs. 3800 crore turnover and in 2016-17, Rs. 6000 crore. 

“Our vision is to bring about a paradigm shift in the way Jewellery is manufactured and B2B sales are done in India and globally. Especially in India, the objective is to make it an organised industry with technology and innovation like any other industry. Krizz B2B is the largest B2B showroom with the largest collection for jewellers where the designs are updated and uploaded, and retailers can view them online and place a direct order,” said Mr. Bhupesh Jain, CMD, Krizz

 

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