Tata Motors, one of India’s largest commercial vehicle manufacturer recently launched its all new TATA Ace Mega with the tag line of “Ab life mein jo hoga Mega hoga”. This variant is TATA’s strategy to continue the legacy established by Tata Ace “Chota Haathi” which has over 14 Lakh customers on road.
To introduce this new entrant in the market, TATA Motors launched series events across India, executed by T.I.C. This series is one of its own kind of project through which Tata aims to reach out to
more than 150 cities. As of now,
more than 120 cities are already covered.
The series features two formats of the events; large scale and small scale. Cities which are already covered include Jodhpur, Cuttack, Jaipur, Udaipur, Indore, Bhopal, Jabalpur, Bhubaneswar, Chennai, Salem, Coimbatore, Madurai, Baroda, Ahmedabad, Thane, Gorakhpur, Allahabad, Varanasi, Kolkata, and Bangalore among others.
These launches showcased Ace Mega along with Quick change and illusion acts, quiz shows, UV acts, dance programs interacting sessions, followed by the dinner. These acts were well received by the audience who found these acts unique, entertaining and informative at the same time.
The biggest challenge for T.I.C. while executing the series was maintain the consistency in event delivery in both big metros but also in suburbs where basic infrastructure is not available. However, with T.I.C.’s past experiences and TATA Motors support, the company was able to organized, manage and deliver these in every city.
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