A month after launching in India, H&M - one of the world’s prominent fashion retailers, opened its second store in New Delhi amid much celebrations. The onset of winter did not deter over 500 fashion-lovers, who enthusiastically lined up at Ambience, Vasant Kunj for doors to open.
Cheer took over the mall’s terrace, with audience joining in the celebrations an evening before the launch. Resonant of the brand’s culture, H&M fans enjoyed performances by live bands and then a bunch of engagement activities were rolled on ground. Radio Jockeys RJ Melbin, RJ Alisha, RJ Chris and RJ Priyanka kept the energy flowing as they entertained and interacted with the customers.
As an engagement, the first seven fashionistas in queue were rewarded with gift cards of INR 7000 each, followed by the next 300 receiving gift cards of INR 700 each and a limited edition H&M India tote bag.
Janne Einola – Country Manager, H&M Hennes & Mauritz Retail Pvt. Ltd. India; Mikko Alatalo – Area Manager and Richa Negi - Store Manager cut the symbolic red ribbon and welcomed customers into the store, which is spread across 3 levels and over 28,000 sq. ft.
“We are thrilled to be launching our second store today, right at the onset of Diwali. We look forward to welcoming customers who are looking for new fashion inspirations this festive season - for their own wardrobes or to gift to friends and family.” said Mr. Einola.
Presenting a wide selection of latest trends and timeless classics for customers, H&M will offer women’s, men’s, and children apparel and accessories. The store will also launch the Holiday Campaign, starring Katy Perry, this December.
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