Nestle India announced the comeback of MAGGI with a one-of-its-kind relaunch event on 18 November 2015 at Hotel Novotel, Aerocity, New Delhi that was attended by over 850 employees of Nestle. The event was produced by Showtime Group.
The show kicked off with a dance performance woven around a mash-up of fun and happy songs that not only created a perfect build-up to the welcoming back of MAGGI but also echoed the emotions of the entire country at its comeback.
A highly inspirational address by Mr. Suresh Narayanan – CMD, Nestle India – set a perfect tone for the reveal of Nestle’s latest campaign –
Khush Khush Khusham. RJ Naved of Radio Mirchi made a special appearance and enthralled the audience with his comical act, even as he narrated the excitement and sense of anticipation among MAGGI customers who he happened to interact with.
The next session saw team presentations on Nestle’s nation-wide product distribution effort and how MAGGI has been welcomed back across India, with consumers making a beeline for the product at dealerships across the country.
An exciting highlight of the event was a live digital activation module. Unlike typical conferences where participants are asked to put their mobiles on silent mode, the attendees were encouraged to use their smartphones and post their messages online with the hashtag
#WelcomeBackMAGGI, which were then screened live. The level of interaction was at a peak, with attendees actively posting on Instagram, Facebook and Twitter.
The show ended with the reveal of Nestle’s theme for its sales force to motivate them to reclaim the top slot in the market –
ZIDD HAI – in the form of a dance performance choreographed to a special motivational song created for the purpose and titled Zidd Hai.
The event was followed by a series of branch conferences in New Delhi, Kolkata, Mumbai and Chennai in which the local sales teams displayed their talent through skits, dance and musical performances that reflected their happiness on MAGGI’s comeback.
Speaking about the event,
Akshay Chawla – VP, Showtime Group said: “It was indeed a matter of great pride and honor that Nestle chose us to relaunch India’s most loved food brand. We were working very closely with the MAGGI brand team for a long time to find the best way to interact with and establish a platform for the audience to express their emotions while welcoming MAGGI back. There was a tremendous level of energy and excitement at Showtime as we worked on this landmark project.”
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