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Articles for Feature Articles

Bringing A Holistic Experience Through Your Creation Is Paramount: Seher Festivals’ Sanjeev Bhargava

Talking about his thoughts and views about his plans and what is lined up for India in the space of outdoor events, Sanjeev Bhargava, Founder Director & Producer, Seher Festivals sketches his two-decade journey at the exchange4media Red Carpet Experiential Marketing Summit 2024 of creating experiences in the country and abroad

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The Significance Of Storytelling & Authenticity Are Inimitable: Brij Bakshi

Brij Bakshi, Former Additional DG, Doordarshan underlined the evolution of experiential marketing and content creation, at the exchange4media Red Carpet Experiential Marketing Summit 2024

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Exchange4media’s Red Carpet Experiential Marketing Awards 2024 Recognises Changemakers

The third edition of the awards was held at a star-studded ceremony on 27 December, 2024 at the Eros Hotel in New Delhi in the presence of industry luminaries and experts

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Compelling Storytelling Through Consistency, Emotional Connection & Empathy: Creatigies Communications’ Navroze Dhondy

Speaking at the exchange4media Red Carpet Experiential Marketing Summit 2024, Navroze Dhondy, Founder & MD, Creatigies Communications spoke about how certain thoughts and philosophies of various legendary changemakers continue to resonate with the business of experiential marketing and his thoughts on the ever-evolving events and experiential marketing industry and more

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Experiential Marketing & Immersive Marketing Are Not Interchangeable Terms: Ramita Chaudhuri

Working with Carlsberg and Mahou India in her previous roles, Ramita Chaudhuri, who is now a marketing and startup expert, specifies at the exchange4media Red Carpet Experiential Marketing Summit 2024 that the liquor industry being restricted by rules and norms to advertise, makes the brands in this space be more innovative in the way they do activations or brand marketing

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From Never Having A Voice, To Getting A Seat At The Table: The Journey Of Experiential Marketing

Ankur Kalra, Founder & CEO, Vibgyor Experiential who also stepped into the shoes as General Secretary, EEMA in September this year, tells at the exchange4media Red Carpet Experiential Marketing Summit 2024 that in the initial days, in the 90s, event management was a very different term

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Integrating Immersive Technology With Experiential Marketing: The Opportunity

In a panel wherein Ashish Kaul, CMO, Hero Realty; Dhruv Davar, CEO, Inextis Events; Nanni Singh, Chief Executive, Showcase Events; Ruchin Kohli, VP North EEMA and Founder & Director, Occasion Xperts and Shradha Agarwal, Co-founder & CEO, Grapes came together, and was moderated by Shantanu David, Senior Correspondent, exchange4media group, they spoke about the various facets of immersive technology being utilised as a part of experiential marketing, right from augmented reality (AR) to gamification at the exchange4media Red Carpet Experiential Marketing Summit 2024

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India Is Turning Into A Superpower Of Events & Experiences: Showcraft Global's Lalit Gattani

Lalit Gattani, Founder & CEO, Showcraft Global spoke about the future of the Indian events industry, he specified that during this time he has witnessed an incredible transformation in the Indian events industry at the exchange4media Red Carpet Experiential Marketing Summit 2024

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ROI Measures In Experiential Marketing Are Sometimes Intangible

Involving Aparajita Parashar, Founder, Made of Honour Weddings and Events and Naveen Gupta, Co-founder, Spalba in a panel discussion with Shantanu David, Senior Correspondent, exchange4media group as moderator spoke to them about the metrics of measuring ROI of experiential marketing campaigns and what it means for them at the exchange4media Red Carpet Experiential Marketing Summit 2024

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The Hero Is The Performance: Anchoring Events Through Short Attention Spans

Emcees such as Ashwarya Singh, Master of Ceremonies and Voice Communication Specialist; Ritika Jhanjhi, TV Presenter, Anchor & Public Speaker; Bhavana Bhatia, Curator, Influencer, Host & Public Speaker; Krishna Verma, Anchor, Singer, Tarot Card Reader, Director KV Entertainment and Ridhansha Arora, Anchor, Master of Ceremonies & Voice-over Artist spoke to Ojasvi Kapoor, Correspondent, Loudest.in, the moderator about the type of fresh ideas emcees and anchors of events need to have in mind to keep the audience hooked at the exchange4media Red Carpet Experiential Marketing Summit 2024

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