Percept Sports & Entertainment, a unit of Percept One, bagged the mandate of organizing and executing the Tetra Pak SAM (South Asian Market) Kick off 2016. The event took place on 1st March 2016, at the JW Marriot in Pune, and witnessed an attendance of over 600 people. The Tetra Pak SAM (South Asian Market) Kick off 2016 is an annual property which is held for the internal employees of Tetra Pak, celebrating the bond and the spirit of unity, motivating them to work together towards a common goal, and pacing them to reach Momentum. Tetra Pak is a multinational food packaging and processing company of Swedish origin with head offices in Lund, Sweden, and Lausanne, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice-cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers, and straw applicators. Percept Sports & Entertainment was responsible for conceptualizing, designing, planning and executing the entire event in JW Marriot, Pune. The scope of work included creating the stage design, creating the entire look and feel of the gala event, branding, and executing the overall flow of the show. To create a sporty ambience, a motion sensor based car racing booth was set up, replete with an Xbox driving mode and oculus which thoroughly wowed over the attending employees. Last year’s event theme was called "Build to Win” and was focused on giving the teams strategies to attain their goals. Given the fact that teams had successfully achieved their targets and were geared for bigger and better opportunities, this year’s conference theme was entitled “Building the Momentum" The ambience and the impression of the event were created to refresh and rejoice for the internal employees of Tetra Pak. It also reflected the theme ‘Building the Momentum’, in every aspect. The gala night was built upon the theme and called “Night of the Stars”, and saw enthusiastic employees performing flawlessly on stage even as their item numbers were judged by their cluster leaders. Commenting on this prestigious account mandate, Mr. Jayaram Nair, National Business Head, Percept Sports & Entertainment said, “The experience of the show was magnificent and left every attendee on a high, to build upon their positive achievements of 2015 and accelerate towards greater growth in 2016. Conceptualizing a parallel yet heightened theme for the event was the greatest challenge, which the Percept team successfully managed and delivered, as witnessed in the feedback from the Tetra Pak management team. I truly am overwhelmed by the dedication and hard work that our team put into pulling off a seamless event of such magnitude and stature.” “At Percept Sports and Entertainment we are always committed to creating unforgettable experiences for our clients. From brainstorming on the tiniest of requirements, to creating path-breaking themes and concepts, the team has worked tirelessly towards making this a grand and a successful affair,” said Divya Kapoor, Business Head, Percept Sports and Entertainment.
Read More
Rural Marketing Association of India (RMAI) announced the winners of the 7th edition of Flame Awards Asia and Flame Leadership Awards 2016, during a gala evening on March 11, 2016 in New Delhi. Over 300 Business leaders, corporate, GOI & leading rural marketing agency representatives attended the presentation ceremony. Vritti Solutions bagged maximum six golds, followed by four by PHD Media and three by JWT. Impact Communications topped the charts with 14 awards including 2 golds. Other Gold winners are Accenture Services, Apollo Tele Health Services, Ayurvet Ltd, Coromandel International Ltd, Grey RC&M, ICAR, MART, Ministry of Agriculture & Farmer Welfare, Netcore Solutions, OMD India, Smriti Television Media & Films Ltd. Rural Development Academy of Bangladesh, Market Access Providers Ltd., Bangladesh and Lemon Pvt Ltd from Nepal won metals in overseas categories. Commenting on the awards, S Siva Kumar, CEO ITC (ABD) and Jury Chair, Flame Awards Asia said “It was good to see the way technology was leveraged innovatively by several companies to reach out the rural consumers, as well as the depth of engagement with them to build brands across different categories.” RMAI also felicitated Business leaders, industry professionals for their extraordinary contribution in Rural Marketing & development sector. S Siva Kumar and RMAI office bearers presented Flame Leadership Awards 2016 to Arvind Sonmale, MD & CEO at SAFL; R S Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation (AMUL); Ram Mudholkar, President, DuPont South Asia and Regional Business Director, DuPont Crop Protection; Dalveer Singh, Head Experiential Marketing, APAC at GroupM; K S Bhatia, Founder, CEO, Pumpkart.com; C S Sadasivan, Chief Executive Marketing, J K Lakshmi Cement Ltd; Osama Manzar, Founder & Director, Digital Empowerment Foundation; Bhushan Chandorkar, DGM Market Activations, Mahindra & Mahindra Ltd; Sharad Agarwal, Chief Executive Officer, Hindustan Latex Family Planning Promotion Trust; Muntasir Bhuiyan, COO, Market Access Providers Limited, Bangladesh and Venkat Ram Vasantavada, President-Agribusiness, Deepak Fertilizers and Petrochemical Corporation Ltd. In his welcome address, Sanjay Kaul, President RMAI spoke about the renewed direction that RMAI has taken in terms of being more relevant to the changing needs of the industry. He also highlighted that all major new knowledge initiatives undertaken by RMAI in last two years stemmed from this need of “Rethinking Rural”. Commenting on Flame Awards Asia he said, “Flame Awards has now expanded its reach to immediate subcontinent thus enabling cross sharing of best practices among rural marketers operating in similar markets.” Standard Assessment Procedure (SAP) paper developed in collaboration with key stakeholders and KPMG was released during the event. Rahul Saigal, Group COO, Geometry Global & Encompass Network and SAP Task Force leader said, “RMAI is planning a voluntary accreditation process for members. This is directed towards ensuring further improve the quality of work we deliver as an industry.” Event was managed by Event Crafter and presented by JCB and powered by Maruti Suzuki India Ltd. The award ceremony was followed by a cocktail & dinner. Gitikka Ganju Dhar was the emcee at the event.
Read More
In an unconventional initiative in the fashion space, abof.com has launched its first abof Experience Zone (AEZ) in Mantri Mall, Bangalore. The fashion portal has taken a bold step to reach out to its consumers though the brick and mortar route with an objective to introduce them to the unlimited possibilities of the online fashion world where they can lay hands on fresh styles, spot trends, browse through the latest fashion content, try clothes virtually, save wish-list. Having experienced this in the zone, customers can shop online at their convenience. The experience zone is aimed at encouraging people to shop online and experience the richness of the virtual world of abof.com with largely three main objectives. Firstly, the customers can take a tour of the abof.com website which offers latest styles, personalized fashion content and style tips. AEZ brings the experience of shopping online to consumers where visitors can browse the highly curated collection through its own brand ‘abof’ and selected products from handpicked brands. Visitors can also browse through the What’s Hot section of the glam-led platform which offers latest styles, personalized fashion content and style tips. Secondly, the shoppers visiting the premium mall can visit the AEZ and review the actual collection which the multi-brand portal offers on its glam-led webstore. This is the first time ever that customers can touch and feel the actual collection available online. A personal stylist at the AEZ not only gives style tips but also helps one pick the right look along with shoes and accessories. Thirdly and most importantly, abof’s one of its kind features like 3D trial room and Visual search can be experienced life-size at the AEZ. On a large screen, women can virtually try products by inputting just three basic body measurements. The tool allows users to visualize the garment on a customized 3D avatar-type model and get the right size recommendation. In addition, the tool also allows users to layer garments providing a complete outfit view. “We take great pride in being India’s first fashion portal to launch an ‘Experience Zone.’ Our larger objective is to introduce customers to the unlimited possibilities of online shopping which we believe is far superior experience than shopping offline. We are hoping that we will be able to encourage more and more people to switch to shopping online on abof.com through this,” said Prashant Gupta, President & CEO,abof.com. “With the experience zone, consumers can review abof’s collections, browse our website, get style tips and witness the largeness of advanced technologies like our 3D trial room and Visual search which significantly upgrade the online shopping experience for our customers”, he added. abof.com plans to scale the experience 50 more such experience zones across the country by the end of this year.
Read More
Following its debut, Airtel and The Economic Times brought together who’s who of the business world to script economic change at the second edition of ‘Global Business Summit’; recently held in New Delhi on January 29 and 30, 2016. Reflecting the global nature of GBS, the Hotel Taj Palace was thronged by over 1500 business and political leaders, policymakers, economists and thinkers from more than 10 countries. Been associated with The Times group for a long time, Fountainhead MKTG, the experiential marketing agency from Dentsu Aegis Network, was roped in once again to conceptualise and execute this two-day long premier business summit. Serving as a perfect platform, the summit witnessed a keynote address by Prime Minister Narendra Modi in which he laid down his development design for India’s future. The PM’s address kicked off a weekend that saw ministers, chief executives and thought leaders participating in intellectual discussions about India’s successful contribution to the world’s business development. On the first day, the global business leaders like Andrew Witty (CEO, GlaxoSmithKline), Dominic Barton (MD, McKinsey & Co), John Rice (Vice-Chairman, GE) and Dennis Nally (Chairman, PWC) exchanged views on the opportunities and obstacles for India with, among others, tycoons of India Inc. such as Kumar Mangalam Birla, Uday Kotak and Sunil Mittal. Union ministers and bureaucrats shared space with Tom Albanese (CEO, Vedanta Resources), Michael Thiemann (CEO, ThyssenKrupp) and Hans-Pal Burkner (Chairman, BCG) on the panel of Make in India to discuss what it will take to unleash the country’s manufacturing potential. One of the many participants at the summit was Hon’ble Kathleen Wynne, a Canadian politician who is also the 25th Premier of Ontario. Among other key attractions, this year’s summit also hosted renowned economist and strategic thinker Dr. Nouriel Roubini, who presented his outlook on the developed and emerging markets and India’s role on the global stage. To take this year’s edition on newer heights, Fountainhead introduced the concept of Quote-Unquote; as each word spoken by these eminent personalities became a quote to be remembered. Aptly fitting to the occasion, this innovative concept was brought to life through all the event collaterals and set designs. The agency also handled the branding needs of different sponsors, especially the main sponsor Airtel. The entire look and feel of set designs were elegantly coloured with only red (representing Airtel) and black (colour of ink, representing the power of pen).
Read More
IDBI Federal Life Insurance New Delhi Marathon has been conferred with an AIMS certification. The marathon is now a qualifier for major marathons like Tokyo, Boston, Berlin, to name a few. Indian elite runners Rahul Pal, Naba Chandra, Sanjith Luwang, Jyoti Gawte and Kiranjeet Kaur today interacted with the media ahead of the first edition of IDBI Federal Life Insurance New Delhi Marathon. The marathon was flagged off on Sunday, February 28, 2016 from Jawaharlal Nehru Stadium, New Delhi. With over 80 athletes participating for the marathon, this truly is a National Championships Marathon. In the Indian elite men category, TH Sanjith who recently finished Mumbai Marathon with record 2:20:00 timing feels confident about winning the title. He competes against Naba Chandra and Rahul Pal in this edition. Says TH Sanjith, “This time around, with better training and preparation, I feel confident about winning the title.” The victory may not come easy as Rahul Kumar Pal ran a full course during the Mumbai Marathon 2016 edition and completed the race at impressive at 2:24:00. Naba Chandra also feels optimistic about his chances, given the fact that he finished the Allahabad Marathon in 2015 with first position and timing of 2:23:51. Jyoti Gawte from Maharashtra recently participated for 42 kms at the prestigious South Asian Games with a timing of 2:54:33. Says, Jyoti, “Delhi has better weather conditions at the moment and this gives me the confidence to finish the race with better timings.” In the Half Marathon women’s category, Kiranjeet Kaur is competing against other stalwarts like Kiran Sahdev and Monika Choudhary to beat the best timing of 1:18:00 by Kiran Sahdev.
Read More
After a successful stint with Hungama and Red Chillies, Manish Kumar has launched Digi Osmosis, a marketing and advertising ecosystem that helps brands be future-ready in digital, ride the wave and capitalise on this new and ever-growing community. Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators. Manish has over eight years of experience in being an instrumental frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space. Digi Osmosis’ goal is to become the best digital consultants, providing high quality end-to-end solutions for the online ecosystem. Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner. How? Digi Osmosis empowers influencers to become a direct source of media, connecting personalities to their followers through creativity, innovation and content. They believe in having dialogues so that they don’t just communicate, they converse. They are the nucleus that connects the three cells – the sports and entertainment fraternity, technology and brands. And they aim to have fun while doing it. They enable strategy by leveraging existing properties like co-branded content, 4G, DTH, gaming, technology partnerships and many more. They believe the future is an integrated digital economy, one that is ever expanding and all-encompassing. The lines are increasingly becoming blurred and soon, there will be no difference between offline and online. Talking about the development of Digi Osmosis, Founder, Manish Kumar, said, “It’s simple…we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes” About Manish Kumar Every journey has a beginning and Manish started his with a five-year stint with Sales and Marketing in the automobile industry. However, the last eight years saw him being the instrumental frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment (Bollywood, television, celebrities) and sports industry in the digital space. He began his digital journey by joining Hungama Digital Media Entertainment (South Asia’s largest digital entertainment company) as a brand custodian. His singular passion towards entertainment and sports and unique leadership skills connected him with individuals who were at the top in their respective fields and businesses. He went from strength to strength and soon, he took on the role of Chief Marketing and Digital Officer at Red Chillies Entertainment Pvt. Ltd. and Knight Riders Sports Pvt. Ltd. It was at Hungama, Red Chillies Entertainment and Kolkata Knight Riders where he refined and improved his vision. Having learnt the ways of traditional marketing, he blended this knowledge with digital expertise to take marketing and promotion to the next level. He devised unique innovations, tie-ups and much more that often became instrumental in driving project success. Digital is not just the big four – Facebook, Twitter, YouTube and Instagram but a huge unexplored world beyond. With his immense knowledge of the digital space, credibility and singular connections in the sports and entertainment world, founding Digi Osmosis became the next logical step. About Digi Osmosis Everyone knows digital is gaining ground worldwide. It has experienced an explosive growth in an incredibly short period of time and technologies like internet enabled smartphones are getting cheaper every single day, connecting more and more people. People look to the internet for entertainment. It has become their source for news, sports, music, movies, television and much more. The internet has bridged the gap between personalities and the people and it is no more the one-way street it was before. It has enabled conversations in unexpected ways and it has had an impact on every aspect of life. Digital is the future and the future is here and no one is sure to know it better than Digi Osmosis.
Read More
Cut The Crap(CTC), a Mumbai based full-service creative agency yesterday announced the launch of its design unit- Design Sell. Design Sell will work as a part of CTC; however will function independently with its own separate team. The new entity will focus on Brand Identity, Packaging, Digital and 3D Designs, BTL and more. Design Sell will be headed by Renuka Desilva, Creative Director (Art). Commenting on the launch of Design Sell, Jagdish Acharya- Founder & Creative Head, Cut The Crap said, “I am excited to announce the launch of Design Sell! CTC has made its mark as a creative boutique for brand building. Design Sell derives its DNA from CTC. Design is never without a marketing purpose, the objective of Design in the world of brands is to sell and to therefore it is imperative that design be strategic and a part of the brand building ecosystem. Therefore the name Design Sell. The need was felt to launch the division on its own so it can be nurtured and grown to its true potential.” Speaking on the potential, Acharya explains, “The demand for Strategic Design has been growing, not just from one-off clients looking for logos, brand identity and such. We work a lot with Start Ups. Some of them need only design inputs first and a full service creative interface later. Then there are those who use only BTL as a medium of brand building and they need it to be managed through strategic inputs similar to ATL.” Renuka DeSilva, Creative Director & Head, Design Sell says, “I am looking forward to building Design Sell on the terra firma of strategy and creative foundations of design. It is the understanding of brand and marketing needs that will differentiate us from other design houses. Our aim over the next 2-3 years will be to build a strong portfolio that showcases our point of difference. Business will only follow.” Renuka comes with over 15 years of experience. She has worked with agencies such as O&M, Interface, Mudra and Law & Kenneth. Her last stint before joining CTC was with Lowe where she worked on J&J and Knorr. Other brands that Renuka has worked on include Kotex, Mattel, Huggies, Asian Paints, Fanta, Godrej and Skoda. For a brief while, she dabbled in Health & Lifestyle brands and her work won Rx Club and Global awards. Renuka has also won awards at The New York Festivals.
Read More
As part of its strategic expansion plans, Harley-Davidson India has recently unveiled its first mobile dealership on wheels – the ‘Legend on Tour’. This one-of-a-kind dealership has been designed by the world renowned Dilip Chhabria of DC Design. The experiential zone will feature motorcycles from the 2016 Harley-Davidson India fleet and genuine Harley-Davidson motorcycle parts and accessories along with merchandise. The ‘Legend on Tour’ will commence on a tour of the country starting February end making its first pit-stop at Mumbai followed by Pune, Goa, Bangalore and Coimbatore in the month of March. Commenting at the unveiling of ‘Legend on Tour’, Vikram Pawah, Managing Director, Harley-Davidson India said, “At Harley-Davidson we are always looking for new ways to bring new riders to the brand and the sport of leisure motorcycling. We have an expansive portfolio of 13 motorcycles and ensuring the right motorcycle is available at the right place at the right time is crucial to a great customer experience. ‘Legend on Tour’ is a strategic step undertaken by us to expand the reach of our brand and we are delighted to have DC Design, design it for us.” Chief Designer of ‘Legend on Tour’ Dilip Chhabria said, “Designing the ‘Legend on Tour’ for Harley-Davidson India has been an absolute pleasure. We wanted to create something that is at par with the Harley-Davidson dealership in terms of its look and feel. The brand’s rich heritage has been a source of inspiration for us while designing the mobile dealership.” Brand and motorcycle enthusiasts can check out the ‘Legend on Tour’ from February 18-20 at 4th India H.O.G. Rally and India Bike Week 2016.
Read More
