Cut The Crap launches Design Sell

Cut The Crap(CTC), a Mumbai based full-service creative agency yesterday announced the launch of its design unit- Design Sell. Design Sell will work as a part of CTC; however will function independently with its own separate team. The new entity will focus on Brand Identity, Packaging, Digital and 3D Designs, BTL and more.

Design Sell will be headed by Renuka Desilva, Creative Director (Art).

Commenting on the launch of Design Sell, Jagdish Acharya- Founder & Creative Head, Cut The Crap said, “I am excited to announce the launch of Design Sell! CTC has made its mark as a creative boutique for brand building. Design Sell derives its DNA from CTC. Design is never without a marketing purpose, the objective of Design in the world of brands is to sell and to therefore it is imperative that design be strategic and a part of the brand building ecosystem. Therefore the name Design Sell. The need was felt to launch the division on its own so it can be nurtured and grown to its true potential.”

Speaking on the potential, Acharya explains, “The demand for Strategic Design has been growing, not just from one-off clients looking for logos, brand identity and such. We work a lot with Start Ups. Some of them need only design inputs first and a full service creative interface later. Then there are those who use only BTL as a medium of brand building and they need it to be managed through strategic inputs similar to ATL.”

Renuka DeSilva, Creative Director & Head, Design Sell says, “I am looking forward to building Design Sell on the terra firma of strategy and creative foundations of design. It is the understanding of brand and marketing needs that will differentiate us from other design houses. Our aim over the next 2-3 years will be to build a strong portfolio that showcases our point of difference. Business will only follow.”

Renuka comes with over 15 years of experience. She has worked with agencies such as O&M, Interface, Mudra and Law & Kenneth. Her last stint before joining CTC was with Lowe where she worked on J&J and Knorr. Other brands that Renuka has worked on include Kotex, Mattel, Huggies, Asian Paints, Fanta, Godrej and Skoda. For a brief while, she dabbled in Health & Lifestyle brands and her work won Rx Club and Global awards. Renuka has also won awards at The New York Festivals.