abof launches abof experience zone in Bangalore City

In an unconventional initiative in the fashion space, abof.com has launched its first abof Experience Zone (AEZ) in Mantri Mall, Bangalore.

The fashion portal has taken a bold step to reach out to its consumers though the brick and mortar route with an objective to introduce them to the unlimited possibilities of the online fashion world where they can lay hands on fresh styles, spot trends, browse through the latest fashion content, try clothes virtually, save wish-list. Having experienced this in the zone, customers can shop online at their convenience.

The experience zone is aimed at encouraging people to shop online and experience the richness of the virtual world of abof.com with largely three main objectives. Firstly, the customers can take a tour of the abof.com website which offers latest styles, personalized fashion content and style tips. AEZ brings the experience of shopping online to consumers where visitors can browse the highly curated collection through its own brand ‘abof’ and selected products from handpicked brands. Visitors can also browse through the What’s Hot section of the glam-led platform which offers latest styles, personalized fashion content and style tips.

Secondly, the shoppers visiting the premium mall can visit the AEZ and review the actual collection which the multi-brand portal offers on its glam-led webstore. This is the first time ever that customers can touch and feel the actual collection available online. A personal stylist at the AEZ not only gives style tips but also helps one pick the right look along with shoes and accessories.

Thirdly and most importantly, abof’s one of its kind features like 3D trial room and Visual search can be experienced life-size at the AEZ. On a large screen, women can virtually try products by inputting just three basic body measurements. The tool allows users to visualize the garment on a customized 3D avatar-type model and get the right size recommendation. In addition, the tool also allows users to layer garments providing a complete outfit view.

“We take great pride in being India’s first fashion portal to launch an ‘Experience Zone.’ Our larger objective is to introduce customers to the unlimited possibilities of online shopping which we believe is far superior experience than shopping offline. We are hoping that we will be able to encourage more and more people to switch to shopping online on abof.com through this,” said Prashant Gupta, President & CEO,abof.com. “With the experience zone, consumers can review abof’s collections, browse our website, get style tips and witness the largeness of advanced technologies like our 3D trial room and Visual search which significantly upgrade the online shopping experience for our customers”, he added.

abof.com plans to scale the experience 50 more such experience zones across the country by the end of this year.