Harley Davidson showcases its first mobile dealership ‘Legend on Tour’

As part of its strategic expansion plans, Harley-Davidson India has recently unveiled its first mobile dealership on wheels – the ‘Legend on Tour’. This one-of-a-kind dealership has been designed by the world renowned Dilip Chhabria of DC Design.

The experiential zone will feature motorcycles from the 2016 Harley-Davidson India fleet and genuine Harley-Davidson motorcycle parts and accessories along with merchandise. The ‘Legend on Tour’ will commence on a tour of the country starting February end making its first pit-stop at Mumbai followed by Pune, Goa, Bangalore and Coimbatore in the month of March.

Commenting at the unveiling of ‘Legend on Tour’, Vikram Pawah, Managing Director, Harley-Davidson India said, “At Harley-Davidson we are always looking for new ways to bring new riders to the brand and the sport of leisure motorcycling. We have an expansive portfolio of 13 motorcycles and ensuring the right motorcycle is available at the right place at the right time is crucial to a great customer experience. ‘Legend on Tour’ is a strategic step undertaken by us to expand the reach of our brand and we are delighted to have DC Design, design it for us.”

Chief Designer of ‘Legend on Tour’ Dilip Chhabria said, “Designing the ‘Legend on Tour’ for Harley-Davidson India has been an absolute pleasure. We wanted to create something that is at par with the Harley-Davidson dealership in terms of its look and feel. The brand’s rich heritage has been a source of inspiration for us while designing the mobile dealership.”

Brand and motorcycle enthusiasts can check out the ‘Legend on Tour’ from February 18-20 at 4th India H.O.G. Rally and India Bike Week 2016.