EDM Supersonic Vh1 by EE News Desk | on May 29, 2015 | in News | Like it India’s definitive dance music experience, Vh1 Supersonic, is all set to woo dance music lovers in the country with super special priced early bird tickets, sales for which opened on May 27 at 12 noon. In its third year now, Vh1 Supersonic Goa 2015 promises to be a much grander affair than ever as the festival is all set to widen its audience base by introducing never-before-heard-of offers on tickets including the opportunity for music lovers to block tickets at 20% of the total ticket amount now and paying the entire amount in September, thus allowing more people to have access to the Vh1 Supersonic Experience in Goa. The four days long event, which promises to host a star-studded line up of dynamic artists from across the globe will be held from December 27 – 30, 2015 on the shores of the Candolim beach in Goa. Building on the last year’s success where approximately 100,000 dance music fans found heaven on earth at Candolim beach, Last year renowned artists like Paul Van Dyk, Dash Berlin, Above & Beyond, Infected Mushrooms, Roger Sanchez, Carl Craig, The Chainsmokers, Stanton Warriors, Dillon Francis, BL3ND, FUNKAGENGA, HOOK N SLING, MARK KNIGHT, MAT ZO and many more performed at Vh1 Supersonic, turning up the level of excitement and energy on the sultry sands of Candolim beach in Goa.
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The Ambience Mall Gurgaon and Ambience Mall VasantKunj recently kick-started its three day long musical fest ‘Fete De La Musique’ to celebrate World Music Day. Renowned bands from across the Music Hemisphere gathered here to celebrate this day. There were Live performances by Delhi based acoustic Entertainers Chizai, Dinero- a myriad of percussion instruments , and Fuzz Culture- winners of Asia’s first independent music awards VIMA, at Ambience Mall VasantKunj. Acoustic artists from the bands like Maps- the music storytellers, Hans Raj Projekt- a name that defines fusion music and Shadow and Light spread their magic at Ambience Mall Gurgaon. Place-in-story Music fanatic turned up in huge numbers to listen to Fuzz Culture, winner of VIMA Asia awards. The audience hummed to the tunes of some of their songs. Speaking on the event Mr. Arjun Gehlot, Director, Ambience Mall – Gurgaon &VasantKunj said ‘World Music Day is a worldwide event and we are delighted to organize Fete De La Musique this time in our malls. Music spans different languages and continents, generations and communities, provide a steady heartbeat of joy, inspiration and healing. To showcase various shades of music, the musical extravaganza at our malls will cover all genres of performers including Indian, Classical, Instrumental, Vocalists, Sufi, Rock, Pop, and Electronica. The thought behind the event is to celebrate together the power and beauty of music. We hope to make this into an Annual Musical festival that will have people coming back for more each year.”
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Reconnecting with senses and rediscovering the nuances of life is the essence of Kitkat’s new variant KitKat Senses which as a product marks the enrty of Kitkatinto the premium category of chocolate brands in the country. Picture1-1024x576 With the ambience of frolic and the tagline of KitKat “Treat Your Senses”, embedded in its ethos the brand looked towards creating engaging experiences for its target audience. To meet the objective Vibgyor Brand Services came up with the concept of creating Break Free Zones with free Wi-Fi facility for students to relax during their college festivals. A time when students are charged with energy and overloaded with the stress of a perfect execution. Picture4-1024x769 As part of the engaging activity fun engagement games like eating chocolates without using hands, relaxing foot massager were organized for the students to reconnect with their senses, giving meaning to the product itself i.e. new chocolate KitKat Senses. The one month activity was organized in various colleges of Delhi & NCR and lead to a massive rage among students who shared their “Treating Their Senses” moments through the use of social media. – See more at: http://everythingexperiential.com/vibgyor-engages-college-youth-through-kitkat-treat-your-senses-activity/#sthash.cRbkwenn.dpuf
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Za, The Premium Beauty brand from The House of Shiseido in association with leading fashion and lifestyle magazine Cosmopolitan hosted an evening to celebrate the India launch of its Za Perfect Solution Serum at the Taj Mahal Hotel, New Delhi. This event was organised by Vibgyor Brand Services, that welcomed the Capital’s jet-set and high-heeled women. Za – The Power of Beauty event featured the launch of Za’s latest Perfect Solution Serum which witnessed the showcase of an exhibition inspired by the Serum through a series of superlative visual stories told through illustrations, paintings, photographs & sculptures by renowned Bangalore based artist Sharon Nayak. The 22 unique pieces of art celebrated a world that is innocent, glamorous, feminine, modern, powerful and everything Beautiful. The Za Perfect Solution Youth Whitening Serum, is the latest Skinovation developed by leading scientists that combines the best of both worlds – Brilliant Skin Clarity and Youth Retention. It features Za’s Breakthrough RETINOWHITE Complex that delivers unmatched Radiance and helps retain Youthful Luminosity from inside-out.
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[gallery ids="1181,1183,1182,1180,1179,1175"] Maxus ESP has initiated a brand new content project partnering digital video entertainment company Culture Machine with Vodafone for its 3G Campaign ‘SPEED IS GOOD’. They roped in Youtube star ‘Being Indian’ who intelligently placed them for content on fast internet in a video titled ‘Mumbai on #SpeedisGood’. This co-branded video has already garnered half a million views in a week. The Vodafone 3G campaign which was rolled out during the IPL has already struck a popular chord with the audiences looking for high speed uninterrupted internet availability. The ‘Speed is Good’ campaign aims at articulating speed with the benefit of the fastest 3G network substantiated with hard functional claims basis an analysis of Ookla Speed test data during the period September 2014 to February 2015. The Vodafone network was adjudged to allow 22 per cent faster download and 43 per cent faster upload experience with its 3G data network as compared to the next best operator. Says Shailja Saraswati, Regional Director- Content (South East Asia & South Asia), Maxus ESP, “We are looking to amplify the connection between speed and Vodafone through digital content to bring out the concept of ‘Speed is Good’. Given the popularity of the YouTube sensation—Being Indian, we have designed the campaign to reach out to a wider audience. It must be mentioned that we also collaborated with BIG FM and helped to create the “SPEED IS GOOD” philosophy using the programming framework of the radio station. There was a spike in participation when the radio campaign went live and it was attributed as one of the many factors for success. With the campaign now taking a digital course, the Vodafone 3G SPEED IS GOOD Campaign is all set to capture more hearts”. Echoing similar sentiments about the campaign is Ronita Mitra, Senior Vice-President, Brand Communications and Insights, Vodafone India. She adds, “For Vodafone, youth is a significant component of our target audience. For this generation, their smartphones and mobile internet are their primary source of content consumption. The YouTube Stars are very popular and command a huge fan following. As part of our 360 degree campaign for Speed is Good, we co-created content with Being Indian, a very popular YouTube channel to connect with the Youth.” Siddharth Narula, President Revenue, Culture Machine Media Pvt. Ltd says, “Culture Machine, via its O&O Channel Being Indian is proud to associate with Vodafone. India is going through a major transformation in terms of data availability and data usage and it made perfect sense to understand what the audience of Being Indian want. Consumption of Content on mobile be it video, social or apps has never been higher and Super-Fast Data Speed is the right dose that these kids need and they unanimously declared “Speed is Good “.
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After its two previous editions in Jaipur and Goa being super successful in terms of creating educative, informative and memorable experiences for its delegates, the third edition of the International Convention of the Wedding Fraternity (ICWF) is back with a bang and promises to be more informative and up a notch in terms of its offerings. EE caught up with Samit Garg, Founder, E-Factor and one of the conveners of ICWF in an exclusive interview where he spills the beans on the highlights, sessions and elements of ICWF 2015. Q-Is there a particular theme that headlines ICWF 2015? A-As such we don’t really have any one particular theme for ICWF 2015 as the idea is to make it more educative, interactive and participative so all of these elements are being directed accordingly to create an experience worth treasuring for the delegates. Q-This is the third edition of the ICWF so what is that extra element that has been added to the convention this year? A- Beginning with in terms of credibility ICWF has come a long way over the last two editions so with Turkey as the principal sponsor this year it is a great achievement for all our initiatives. We can certainly expect around 15-17 people from Turkey to participate in totality the convention will see around 25-50 international delegates coming in to share their opinions, ideas and experiences. Also in year one, the convention had around 40-50 paid delegates, year two in Goa had around 140 paid delegates and we are expecting that number to be 300 this year. So an added element certainly is a more nationalized participation and an interesting fact worth mentioning is that this participation comes out of the EEMA family. So when I say that we are expecting around 300 paid delegates this year, only 40-50 of them are EEMA members and everyone else is coming from different genres of companies from across the country. In terms of content what we curated at Goa last year was absolutely fantastic. And our initiative is to up that level this year so we already have an agenda in terms of what we are doing and how the sessions are going to pan out. Much like previous years this year also we have a stellar line up of speakers like Omung Kumar who is a well known Production Designer and Director now, who will be delivering a session on ‘Nuances of architecture in the space of set design’, then we also have 4 international speakers coming in, Mr. Rob Van Heldan who has over 25 years of spectacular experience will be doing a session on floral arrangements, we also have Mr. Sumant Jayakrishnan who is a contemporary art and costume designer who will be doing a session of scenography and its applications in the space of private social events, we also have Ritu Dalmia and an International wine society doing a session on wine and cheese, so all are efforts are being initiated in bringing this convention at a world class level where the idea is to tell our delegates that weddings are not just about decorations but all about creating a wholesome and memorable experience. Q-The first edition of ICWF happened is Jaipur, the second one being organized in Goa and in the third edition we have come to Delhi. Any particular reason for Delhi being chosen as the city for the convention? A-Well, yes there is a reason behind this. After last year’s convention was over people found it to be an educative and informative experience and thus executives from many companies came up to us and shared that many people missed out on the convention as it had been organized pretty far away in Goa. Hence to make it more affordable and accessible for the industry it was required by us to organize this third edition either in Delhi or Bombay so we decided to go for Delhi. Q-What are going to be the highlights of GIWA 2015? A-The biggest draw this year for GIWA is that we have a big name coming as a process auditor this year. The announcement of the name will happen next week. The last date for entries is July 6 2015. Q-If you have to describe ICWF in just one line what would that line be? A-I would say-‘People who will attend will remember people who will not attend will regret.’ LATEST HEADLINES [Google, Linkedin, Facebook & Eurosport create experience zones at Cannes] Google, Linkedin, Facebook & Eurosport create experience zones at Cannes [Grant’s ‘Awesome Job’ campaign closes its second stage] Grant’s ‘Awesome Job’ campaign closes its second stage [Experiential campaigns that impressed at Cannes Lions ‘15] Experiential campaigns that impressed at Cannes Lions ‘15 [5 spectacular technology driven experiential campaigns] 5 spectacular technology driven experiential campaigns TAGS 2014 Activation Alcohol art Automobile awards Bacardi brands Children Concert Cricket CSR digital EEMA emf entertainment event Events Exhibition experiential experiential marketing Fashion Festival Food Football Goa India IPL Launch Marathon marketing MTV Mumbai Music Percept Showtime Social Social Media Sports Sunburn Technology Tourism Venue Vibgyor Wedding
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