As the demand for interesting and engaging experiences is increasing with every passing day people are simultaneously coming up with new and innovative concepts to meet the demand. The most recent addition to the list of such experiences is Ctrl.Shift.Esc, which is an escape-gaming center in HauzKhas Village Delhi. The game promises to bring out the detective in you as it involves multiple participants being locked in a room and their quest for escaping the same in limited time. Within a years’ time from its launch the experience and the concept of the game has gained massive popularity with brands like Google and Accenture using it for team building activities for their employees. EE caught up with Sanwari Gupta and AkshatGoel, owners of Ctrl.Shift.Esc in an exclusive conversation where the latter share their experiences of coming up with the game, their inspiration and the roadmap ahead. Q- How was the idea of coming up with an escape-gaming center like Ctrl.Shift.Esc conceived? Sanwari- Well, me and Akshatboth had heard about online games and also had the privilege of playing escape games in New York and then when we came back to Delhi we thought about bringing the similar kind of experiences for the people here. However in order to make it fit for India we had to make a few changes here and there but overall the idea was to bring the fun and frolic of an escape game in the country. Q- It is considered easy having a gaming center built but the hard fact is marketing it and making it popular. How did you market Ctrl.Shift.Esc? Sanwari- Since this was my first venture and debut experience I completely relied on the Askshat’s opinions on how to market the gaming center as he has had a substantial experience in business enterprises. Interesting fact about the popularity of Ctrl.Shift.Esc is that we did not spend any amount on marketing the game as it was mainly word of mouth which was our biggest asset and brought in the crowd. Akshat- Exactly, we did not do any PR for it as well. Since it was a new concept we basically used social media platforms like facebook and book my show featured us too. Thus we also started getting attention from a few media houses which gave us good coverage so even without spending anything on the marketing of the game we became popular in no time. Q- What are the different corporates that come to Ctrl.Shift.Esc for unique and innovative experiences? Akshat- There are many corporates that have come to our gaming center as they feel the game itself is a unique team building activity for their employees. So far we have served over 50 corporate houses and the most prominent names among them are Google. Accenture, Microsoft, American Express, Adobe etc. Q- What were the initial responses that you received for the game? Sanwari- The response has really been good as most people who try our game have been really positive and happy about it. However there are times when one or two people feel grumpy about it when they do not win. But overall the response has benefitted us as it is the word of mouth publicity that has worked in our favor. Q-How have you priced the game and what do the winners get? Sanwari- The price per person for now is 600 INR but we do offer discounts on group bookings for more than 20 people. The winners who are successful in unlocking their way out of the game get bragging rights only as the game is really challenging. However they do get a photo opportunity wherein they get to hold placards that state they won the game. The photos are uploaded on our official facebook page too so the winners also get their moment in the spotlight Q- Is there a roadmap for Ctrl.Shift.Esc that you have planned for the year ahead? Sanwari- We are consistently getting requests if we can have the game offsite as well so we are currently working on that and we are also coming up with another gaming center in Gurgaon this year itself. Akshat- Also, we hope to make sure that the game becomes a rage all over the country and are seriously considering a few franchise association requests that we have received.
Read MoreBesides actual layers of clothing, one of India’s commended offerings to stand up comedy, Papa CJ, strips down on several levels for his audience in his latest act- Naked. However the term ‘Naked’ has a different meaning all together for Papa CJ. The show is actually an attempt by the performer to bare himself to the audience, literally, and symbolically by stripping his apprehensiveness and displaying his vulnerabilities, and in such way introducing his fans to a new dimension of his personality.So to answer the question- Whats common between Papa CJ Naked and an onion? Well, lots of layers. And you are likely to cry. To start from the beginning of his performance, Papa CJ has to be credited for the fact that he gets his audience on the hook the minute he takes to the stage. The first half of the show is loosely devoted to jokes based on the comparison between generations. A word of caution to the young audiences-you may want to be seated somewhere towards the back. I learnt that lesson the hard way. Unlike most stand up comedy acts that have been performed lately this one is not just a mix bag of jokes one after another. It is instead, different elements of CJ’s life woven together in a compelling story that will evoke not just humor but a whole new set off unexpected emotions. The audiences are left to wonder at the beginning,the ‘Family appropriate quotient’ of the show as CJ begins to take off layer after layer as he shares his personal intimate experiences. However it is towards the second half of the show when Papa CJ makes you realize that he has truly enveloped you in his life journey and the audience is now a part of it too. It is not easy to walk down the miseries of a break-up in front of thousands but Papa CJ does it with an unconventional ease and comfort. CJ appeared unabashedly unrestrained on the stage often taking the high road to ensure the audience is getting its moneys worth. Surprisingly,it is the not the jokes that stay with you after 60 minutes of solid comedy, it is CJ and his life journey that makes you stand up and applaud as the comedian begins to leave the stage after a tear jerking narrative. Is Papa CJ Naked the best comedy act to be presented in the country? Well maybe not. But since it straddles the genres of theater, storytelling and stand-up comedy, its unique and memorable concept sure does make for a refreshing experience.
Read MoreIn times when people are becoming savvy to book their homes online, Square Yards, leading real estate advisory with its ‘RE – Commerce’ platform sold 350 flats worth USD 40mn for Antriksh Group’s project Urban Greek through augmented reality platform ‘Scapes’ and online booking engine in less than 19 hours. In one of the most innovative campaigns seen in real estate industry, christening 5th July as the No Loan Day (#NoLoanDay), Antriksh Group offered prospective home buyers a unique chance to own a home by paying just 0.9% of the property value per month. Commenting on the innovative campaign, TanujShori, CEO of Square Yards said that “We were always confident of our unique hybrid model of on ground fulfilment coupled with online convenience to serve home buyers, but today with the resounding success of our RE-COMMERCE (Real Estate Commerce) engine, our hunger to bring ’never before ways to experience under construction homes before buying them’ has been stoked even more.” In a full-blown media campaign covering outdoor, print, radio and the internet, pre-registrations for this offer by inviting prospective home buyers with a clear cut communication that the booking window will open at 00:01 hours on the 5th of July. Both, Antriksh and Square Yards received an overwhelming response from property buyers even before the launch of the #NoLoanDay campaign. About ~7000+ pre-registrations were received on the website. Square Yards and Antriksh group together organized an event on the 5th of July where all pre-registered guests were invited to experience Urban Greek in virtual 3D reality before buying the home of their choice. The concept was a huge hit with home buyers thronging the experience zone by the thousands and resulting in a total sellout of the project in a little less than 19 hours. “I have never witnessed anything like this before in my life” said a jubilant Abhishek Singh Goyat, MD of Antriksh Developers. “We knew we were backing a competent team at Square Yards when it came to develop the online booking engine for Antriksh Urban Greek, but I guess the overwhelming response that we got from all over the world with people lapping up full floors of towers online from Dubai, Muscat & Singapore etc. is a testimony to this concept. It will set to become the need of the hour in today’s real estate market” added Mr.Goyat. This event marks the entry of Square Yards as only the third company in India to sell homes online after Housing.com and Snapdeal. But with this debut, Square Yards makes a thundering entry into uber competitive domain of real estate e-commerce by clocking in astounding sales figures of 350 transactions, with market value close to USD40mn in lesser than 19 hours.
Read More[gallery td_select_gallery_slide="slide" ids="1171,1172,1124,1134,509,508,513,512,505,504"] Everything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.Everything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.Everything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.Everything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.Everything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.Everything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.
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Read MoreEverything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.Everything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.
Read MoreEverything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.Everything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.
Read MoreEverything Exprienctial is your news, entertainment, music & fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry.
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