Anmol Jewellers recently hosted a soiree to celebrate their 29th Anniversary, at their boutique in Mumbai and a specially designed ‘Sparkling Champagne Bucket Challenge’ was the star attraction of the evening wherein the attendees of the soiree were involved in numerous engaging games and activities all surrounding the use of the champagne bucket. Celebrities like Preeti Jhangiani, Aditi Govitrikar, Aarzoo Govitrikar and Kaykasshan Patel graced the event with their presence and designerBabita Malkani also was spotted raising a toast to this special occasion along with Anmol’s loyal clients. Anmol Jewellers recently hosted a soiree to celebrate their 29th Anniversary, at their boutique in Mumbai and a specially designed ‘Sparkling Champagne Bucket Challenge’ was the star attraction of the evening wherein the attendees of the soiree were involved in numerous engaging games and activities all surrounding the use of the champagne bucket. Celebrities like Preeti Jhangiani, Aditi Govitrikar, Aarzoo Govitrikar and Kaykasshan Patel graced the event with their presence and designerBabita Malkani also was spotted raising a toast to this special occasion along with Anmol’s loyal clients. Anmol Jewellers recently hosted a soiree to celebrate their 29th Anniversary, at their boutique in Mumbai and a specially designed ‘Sparkling Champagne Bucket Challenge’ was the star attraction of the evening wherein the attendees of the soiree were involved in numerous engaging games and activities all surrounding the use of the champagne bucket. Celebrities like Preeti Jhangiani, Aditi Govitrikar, Aarzoo Govitrikar and Kaykasshan Patel graced the event with their presence and designerBabita Malkani also was spotted raising a toast to this special occasion along with Anmol’s loyal clients.
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The 8th GeoSpa AsiaSpa India Awards ceremony was recently held at JW Marriott, New Delhi. Along with the presence of Bollywood stars like Vidya Balan, Huma Qureshi, Raveena Tandon, Ridhima Sahni Kapoor and TV actor Sidharth Shukla the main highlight of the event was a fashion show by Dubai-based fashion designer Varoin Marwah. EE caught up with Liza Varma, Founder, Liza Productions and Management who managed the fashion show at the event, spoke about the engaging elements at the event, the response received and the concept of integrating a fashion show in spa awards. Q-How was the concept of having a fashion show at Asia Spa Awards conceived? A- I have already worked with Parineeta Sethi in the previous editions of Asia Spa Awards wherein also we featured a spa collection so this is not the first time a fashion show at a spa award has happened. The concept has been designed by me and a designer Veroine Marwah, the event is all about spa awards so we have worked only on eco-friendly fabric and tried to showcase a collection which is all about comfort as it is worn during spa experience which is supposed to be relaxing. We thought on different kind of elements to work on so we came up with metal, fire, water, earth and wood as these are also the elements that are used in spas and hence we came up with this concept. Q-What was the response that you received for the fashion show? A-. Spa is also a lifestyle business at the end of the day and fashion fits in really well with it. We received an excellent response from the guests who had come and also on facebook and other social media platforms and it was one of the main highlights of the award function and people were eagerly awaiting for it since it was announced. Q-What were the other engaging elements at this edition of the Asia Spa Awards? A-The award is an 8 year old tradition by the Asia spa magazine and all the spa’s in the country are a part of it. It is being managed beautifully since its first edition and I have been closely associated with it either as part of the production team or as an audience. It’s an initiative to award people in the industry and in between the awards you saw dance performances from Skeleton Dance Troupe. Of course the fashion show was the grand finale and the designer was specially selected from Dubai who has an amazing future ahead. Q-You have been closely associated with Asia Spa Awards and also are instrumental in organizing it. So what are the challenges you faced while you organized the event? A- I quite enjoyed the entire experience and I never find anything challenging. In the production side we had to look at softness as spa is all about softness, comfort and relaxation so we had to give the venue a very relaxing feel. The backdrop and the entire aura of the place was a soothing experience creatively designed to support the experience of the audiences. Q- What do you think is latest trend in the spa industry and do you foresee any changes happening? A- I think that the industry is definitely is experimenting more as many can be seen providing lifestyle experiences and are also coming up with tailored packages in places like hill stations where in one can relax and comfort themselves. People definitely enjoy the experiences of spa since the individual lives of people have become so stressful. I feel in the future we can definitely see a more better perspective for the industry as a whole.
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Fashion Design Council of India and Amazon Fashion recently organized the 25th edition of the India Fashion Week with the theme Autumn-Winter 2015. Held at the Pragati Maidan, New Delhi from March 25-29, the extravaganza featured the brightest stars from the design nucleus and witnessed 25 shows and over 100 designer stalls at the exhibit area. EE, caught up with key models that walked the ramp at the Amazon India Fashion Week. In an exclusive conversation the models shared their experiences at the fashion week and the recent changes they have witnessed in the world of fashion. Nikita Sahay an ex-army captain who walked for ace designers at AIFW said, “This was my first fashion week as I started modeling in October itself. The overall experience was amazing as the people were nice and very positive. From the choreographers to the designers were all really supportive and I had the time of my life.” When asked upon how did the shift in career path happened Nikita responds. “I always wanted to get into modeling but I was a second generation officer in the family. Hence, even I joined the army but one fine day I realized that I cannot do this anymore as I was not passionate about it and I had to follow my dreams. I fervently believe that if you do not follow your dreams you end up being tired and hence modeling happened.” Speaking about her upcoming shows and projects Nikita says, “There are a few plans in the process but for now I need to take a little rest as I worked really hard for the fashion week.” Aditi Mishra, a known face in the industry with over 4 years of professional experience said, “My experience has been good. There are a lot of new designers that have come in and it is always great to walk for them. I think the future is great for us as the new designers are really talented.” Also walking the ramp at the AIFW was Astha Ssidana, a Miss India Finalist who shared her opinions, “It was an exciting opportunity for me because if you are a model then the Amazon India Fashion Week is the most amazing platform for you. I walked the ramp for some of the best designers like Malini Ramani, Rina Dhaka, Namrata Joshipura and I loved every bit of the clothing that I got so all in all it was an experience to cherish.” Sharing her thoughts on how the 25th edition of the fashion week was different from its previous edition Astha said, “Well, it was an Autumn Winter fashion week and I am more of a spring person myself but I was blown away by the style quotient like Ashima-Leena’s Afghans and Namrata Joshipura’s low cut jumpsuits. Also the main highlight was the finale wherein 25 designers shared the stage and that is a dream coming true for anyone who wants to be a part of this industry.” Speaking on the recent transformations in the industry Astha says, “People are more professional now in the industry also they are more considerate today with the western culture coming in the industry so a positive change is certainly there.” Hida Siddhiqui, one of the most promising models in the country felt overjoyed with her experience at the AIFW as she said, “I loved the way all the collections were showcased and the concept was very unique. The collections were bang on contrast and combinations and I enjoyed it thoroughly.” Speaking on the highlights of the fashion week Hida said, “I don’t think we have ever had 25 ace designers in one grand finale so that experience was a memorable one.”
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The world of fashion is constantly thriving and has evolved tremendously over the years. Fashion shows today have become an ongoing affair everywhere and are being heavily integrated in all forms of events be it product launches, college festivals, musical concerts and even weddings. But amidst of all the glitterati and fame, the fashion industry is also filled with numerous diversified notions that make the fashion industry one of the most talked about professions in the country. EE caught up with Anita Kumar, a renowned model from the industry on the issues being faced by the industry, evolving trends and so much more. Q- What are the pros and cons of being in the fashion industry today? A-Well the pros of being in the fashion industry today are that you get to travel, meet a lot of people and definitely you get to wear all those amazing clothes. Whereas the cons are that there is a lot of competition existing in the industry today also there exists a lot of insecurity among the people. Q-You have been one of those key faces in the fashion world who has made it big in a very short span of time. How was your journey like? A-To sum it up in one word I can say that it was very challenging. I have auditioned a lot so there are a lot of ups and downs, you do get selected sometimes and you do get rejected as well. But with me the key mantra was never give up. It makes a lot of difference in the industry if you have a mentor to guide you through the industry. I did not have anyone so it was difficult for me but at the end of the day patience pays off. The industry values people who have been groomed and a mentor in the industry can help you in this sense. Also parents can be a good guide in the industry as they help you in attaining the mental grooming you need to survive in the industry. Q- What are the evolving trends in the field of fashion today? A-The industry has definitely gone more competitive over the years and also there is a lot more awareness about the industry in the people today. Even parents today are very open and are able to accept that fact that if their child wants to be a model they should support them. Also at the end of the day there is enough work and space for everyone and you just need to work hard for that. There is also the emergence a lot of new talents coming up through beauty pageants which have become a routine affair now which helps the upcoming models in getting the proper grooming, work up on the confidence and meet people who matter. Q-The overall vibe of the fashion industry is often speculated to be full of obscenity and unsafe for women. Do you think that the actual reality of the fashion industry is different than what is perceived? A-In every profession to start with be it medical or mass media or any other field there are going to be people who are perhaps involved in bad habits. Since ours is an industry which is constantly and consistently under the spotlight one bad incident has put on this blot on the entire industry. Assumptions are not right most of the times and in every field there are people who are not good examples and since the spotlight is directly on us our industry is openly misunderstood but at the end of the day it is just one disadvantage amongst all the advantages of being in the industry. Q-If there a piece of advice you would like to give to upcoming models who aspire to be like you? A-The only piece of advice I would like to give to everyone who aspires to be a model is that be grounded , never change and remain patient. This has been my mantra for life as from my journey in the industry I have realized that one strongly needs these three values to survive in the industry. Also I feel you should love your parents and never go against them. My parents have been my biggest support and against all the turbulent times I have faced in the industry I have found them constantly by side supporting me in every endeavor and that kind of support is very important to survive in the industry
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A recently conducted survey suggests that the past decade has witnessed the re-emergence of the wedding card industry. In their pursuit to have a big fat wedding, people are taking special care of every small detail. Wedding cards in the past were used as a formal invitation to the nuptial but with the advent of technology and with more creative ideas flowing; people now use wedding cards as a tool to generate anxiousness and excitement for the guests. EE reached out to few notable wedding card designers in the country to get an insight into some rapidly evolving ideas and trends in the wedding card business. Rahul Jain, Co-Director, King of Cards says- Well, the industry has changed completely. There was a time when people would ask us for discounts on wedding cards and bargain but today they are willing to pay even 1500 INR for a single card even when they are ordering in bulk.” When asked upon the latest trends existing in the market Jain told us, “Recently new concepts like in built personal message and musical messages are very much in trend. Also, electronically designed LCD cards are being appreciated. These cards actually have an LCD panel installed in them that plays a customized video when you open it and the LCD can also be used for other purposes.” With people willing to thrive on unique and innovative ideas a strong demand for unconventional wedding card invites such as inflated balloons, small baskets with toys, chocolate engraved wedding invites and saplings of plants are also being widely used. Vikas Marwaha, Owner, Baklawa House responds by saying, “Few years back we have had musical cards that played a musical message but now pop up cards are the new buzz word. These are actually made inside wooden boxes with the help of laser lights and as soon as someone opens them you have a laser light effect that displays the invitation. People today want their wedding cards to be unique and hence we have recently used a lot of metal work to design them.” Speaking on some of the most demanded cards Vikas says,” Our customers today easily spend around 5 per cent of the total wedding expenditure on invitations and they also want special invites for bachelor parties. We have recently used gold printed metal sheets that give a 24 carat gold effect and engraved the invitation on the same to add a royal touch.” Himanshu Sharma of Wedding Cards says, “Today, the trend is heavily determined by technology as the people want to get their art-works, doodles, lifestyle and memories incorporated in the wedding cards to give it a more personalized touch. The most recent trend is also of Whatsapp cards which have to be digitally designed. Also today people want to give expensive gifts to the invitees and hence the invitation is also engraved on gifts like selfie sticks tablets and mantle showpieces.” Sharing his personal favorite from the wedding invitations Himanshu says, “For me laser pop-up cards are definitely a must try. Today if an overall wedding budget is 2-4 Cr then people at least spend 5-10 percent of that on wedding cards which is a tremendous amount.”
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Iconic youth brand, MTV is all set to uncover stories from every campus across the country with MTV Campus Diaries. Last year, MTV had launched a massive college connect program to dig into what makes college life fun and partner with youngsters to turn their campus stories into legends. MTV Campus Diaries lives 365 days across 200+ campuses through monthly engagements, vignettes on TV, microsite and also has presence on Facebook that feeds in continuous chatter about college news and gossip. With the new academic year kicking in, MTV has unleashed a series of fun engagements across cities and colleges including dance-mobs, fresher’s parties, college face-offs, celeb-diaries and many more.Everyone thinks that their college is the best. MTV Campus Diaries salutes this college pride and just finished fundance-mob-face-offs across the country. Over 50 colleges took part in this face-off challenge and youngsters took to street to show off their best dance-mob moves. With the closure of admissions, MTV kicked in more excitement through multiple fun fresher’s parties. But, MTV believes that only deserving should enjoy the prize; hence, the college had to earn their own MTV Fresher’s bash. Students needed to be creative and share their idea of coolest fresher’s bash to impress MTV. And, MTV did get impressed with 4 colleges across 4 cites and hosted the craziest fresher’s bash for the winning colleges across Mumbai, Pune, Kolkata and Ahmedabad. In Pune, MTV Campus diaries created a fun-filled soiree for the youth with an exciting ‘Beach Party’ theme for the students ofWadia College. Similarly, Kolkata saw a vampire themed ‘Fang Out’ Party held for the students of JD Birla College. Ahmedabad’s Nirma College students got on their swag with a ‘Royal’ themed party while Mumbai’s KJ Somaiya college students partied with superheroes. MTV VJs Gaelyn and Jose brought the parties alive by playing ice breaker games with the freshers and gave away a lot of exclusive MTV Campus Diaries merchandise. These parties were covered on TV as well as digital. Several fun games at the parties like Selfie-Centre provided for real-time interaction with social. Speaking on the concept behind MTV Campus Diaries, Sumeli Chatterjee, Head – Marketing, Media and Insights, MTV India said, “Campus life is one of the most important phases in everyone’s life. College happens to youngsters when they are stepping out of frolicking teenage life and stepping into the adulthood with a strong desire to carve out a name of oneself. Well, it is off course obvious why we all remember and cherish our college days, events and friends. But, in a country that has 2nd highest number of students enrolled in universities across the world, we do not have an unifying platform that allows the college-goers to connect and collaborate all 365 days in a year. Most of the collaboration and exchanges wait for the college fests; which are all bunched up together during one half of the year. While the world is connected 24X7 on social media, there is no formal platform that connects the colleges. This is exactly the thought that was the genesis of this massive program MTV Campus Diaries. MTV Campus Diaries connects the dots between colleges, it allows them to create with MTV, collaborate with each other, showcase their talent and legends; all this with oodles of fun and quirk in MTV style. Adding further to the initiative Sumeli says, “As marketers, we always think about college connect to be restricted to college festivals. MTV Campus Diaries goes way beyond that, we mirror the college curriculum and build on that. MTV Campus Diaries is about weird traditions, crazy lingos, college gossip, friendships, the classes and the bunking and all things in between. In the next academic year, we will add more madness to the admissions season and continue our quest to unearth the untold stories from each college. Besides reaching out to 300+ colleges, we extended our presence to Facebook and Twitter last year. This 2 way dialogue will also see a larger play in the coming year. But, what we are most proud about is the Wacky Wednesday – every Wednesday MTV dares the college to add some wack-quotient to their daily routine. This academic year, Wacky Wednesday will add more quirk and dare to the challenges. With new challenges every week, multiple prizes and over 2 lakh participants, #WhackyWednesday became the buzzword in colleges.”Wacky wed is in its 28th Week now.“ MTV Campus Diaries is active each of the 52 weeks in a year, across 200+ colleges across on-ground, on-air, online or on-mobile. A fun filled college connect initiative which truly is 18 at heart, MTV Campus Diaries if a platform for college students across the country to talk about their lives, their loves, their struggles – and more importantly, about how their campus life is going to be the stuff of legends! A sneak-peak of MTV Campus Diaries http://www.mtvindia.com/campusdiaries/b-lue-mtv-campus-diaries-bits-pilani-goa-videos-228-100209374.html
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India’s definitive dance music experience, Vh1 Supersonic, is all set to woo dance music lovers in the country with super special priced early bird tickets, sales for which opened on May 27 at 12 noon. In its third year now, Vh1 Supersonic Goa 2015 promises to be a much grander affair than ever as the festival is all set to widen its audience base by introducing never-before-heard-of offers on tickets including the opportunity for music lovers to block tickets at 20% of the total ticket amount now and paying the entire amount in September, thus allowing more people to have access to the Vh1 Supersonic Experience in Goa. The four days long event, which promises to host a star-studded line up of dynamic artists from across the globe will be held from December 27 – 30, 2015 on the shores of the Candolim beach in Goa. Building on the last year’s success where approximately 100,000 dance music fans found heaven on earth at Candolim beach, Last year renowned artists like Paul Van Dyk, Dash Berlin, Above & Beyond, Infected Mushrooms, Roger Sanchez, Carl Craig, The Chainsmokers, Stanton Warriors, Dillon Francis, BL3ND, FUNKAGENGA, HOOK N SLING, MARK KNIGHT, MAT ZO and many more performed at Vh1 Supersonic, turning up the level of excitement and energy on the sultry sands of Candolim beach in Goa. Vh1 Supersonic 2014 featured not only music, but also art installations, flea market, onsite library, Zumba lessons and much more. Last year, the response received was fantastic and the musicoholics can expect the levels of decibels to go higher this year. Commenting on the launch of ‘Early Bird’, Mr. Jaideep Singh, Sr. Vice President and Business Head, Integrated Network Solutionsays, “Last year was fantastic, we felt so connected with our fans who attended the festival and the bond will only grow stronger this year. We have been inspired to make Vh1 Supersonic bigger and crazier than before and would like larger audience to experience the festival. The ‘Early Bird’ will allow Supersonic Lovers to plan for the festival in advance and hence we have kept the pricing competitive for larger audience to attend. This year, we want more people to experience Vh1 Supersonic in all its glory which is why we are by introducing exciting offers on tickets including the opportunity for music lovers to block tickets at a nominal fee now and paying the entire amount closer to the date of the event.” Vh1 Supersonic is not just the year end festival is an experience that is now pan throughout the year. LIVE Viacom18 is also planning to have 50 Club Nights, 50 Campus 101, 18 club cast and 9 Vh1 Supersonic Arcade all culmination in to one mega festival in Goa. Conceptualised and organised by Live Viacom 18, Vh1 Supersonic 2015 promises the audience to take them on a joyous musical ride and make them groove to the music of their favourite artists. Vh1 Supersonic 2015 Early bird tickets are live at www.gosupersonic.in.
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National award winning filmmaker Sai Paranjpye and actor and United Nations Equality champion Celina Jaitly on Wednesday May 27, 2015, flagged off the 6th edition of KASHISH Mumbai International Queer Film Festival –India’s only mainstream LGBT film festival. The festival’s theme this year is “Reaching Out, Touching hearts”, and was held at three venues in South Mumbai – the iconic art deco Liberty Cinema and Alliance Francaise de Bombay at New Marine Lines and Max Mueller Bhavan at Kala Ghoda. The festival, held between May 27-31, 2015, screened 180 films from 44 countries. What KASHISH stands for is something close to my heart. And that is – Freedom to Express,’’ said Sai Paranjpye, who lit the ceremonial lamp to declare the film festival open. “At a time when freedom of speech and expression is largely stifled, it is important that a festival like KASHISH stands up and makes a point of being out, open and driving home a message of equality and dignity, for everyone. It doesn’t matter what one’s sexuality is, what one’s religion, caste, ethnicity, age is, it is important that all of us have the right to being free citizens of this country and have the same rights as everyone, not just in India but in every country. We may all not be born equal, but everyone has a right to be treated equally,’’ added the filmmaker. Celina Jaitly said that she had been associated with ‘Kashish’ since its debut in 2010 as its festival ambassador. “It is amazing how KASHISH has grown over the last six years firmly establishing itself as festival that champions the cause of equal rights,’’ said Celina Jaitly, who released the festival catalogue. “It is indeed a proud moment that we are able to bring together yet another edition of KASHISH, sixth year in succession,’’ said Sridhar Rangayan, Festival Director. “Every year hundreds of people all over the world come together to make this festival happen – filmmakers, producers, distributors, sponsors, organizations, numerous individuals – everyone who believe that KASHISH is a powerful vehicle for upholding equality and dignity. It is indeed incredible that KASHISH has become this huge force that coalesces so many people into one iconic event,’’ added Rangayan. KASHISH 2015 is organized by Solaris Pictures, and co organized by The Humsafar Trust (HST).“KASHISH has over the last six years managed to become the face of the LGBT community of Mumbai, along with the pride march,’’ said Ashok Row Kavi, chairman and founder of HST. “It is one of the first events organized by the community that has managed to mainstream the issues of LGBT persons.’’ An eminent jury panel comprising filmmakers Anubhav Sinha and Chitra Palekar, national award winning filmmaker Aamir Bashir, columnist Malavika Sangghvi and popular television actor Meghna Malik judged the winners in the seven film competition categories. Acclaimed filmmaker Anupam Kher’s Actor Prepares has sponsored cash prizes for the three top competition categories at KASHISH – Rs 30,000 for the Best Narrative Feature Film, Rs 20,000 for the Best Indian Narrative Short film and Rs 20,000 for the Best Performance in a Lead Role. Wadia Movietone has instituted a cash award of Rs 15,000 for the Riyad Wadia Award for the Best Emerging Indian Filmmaker. Pond 5 will sponsor a cash prize of Rs 20,000 for the Best Documentary Feature. The other categories are Best Documentary Short and Best International Narrative Short film. The festival is supported by MAC, IBM, Project Diva and Pehchan. A portion of the funds required for organizing the festival was crowdfunded.
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Many popular brands are using activations these days as a method to build popularity and give its prospective consumers an experience that will make them feel a real personal connection to the company. From malls to intersections on cornered streets and from school cafeterias to college festivals, activations are being conducted on a regular basis anywhere and everywhere. With that being said the most recent marketing trend observed from key brands in India is to have activations done at popular ticketed and non-ticketed events. Events in India are usually a magnanimous affair and thus it is very easy for a brand to think that the sheer presence of its product at an event will make a significant impact on the audiences and help it expand its market reach overtime. However in reality this is not only a delusional marketing myth but also a distracting element that reduces the overall impact of an event itself. So why is brand activation at events a terrible idea? Well, read the entire piece to find out. Firstly, brand activation at events is a clumsy product placement method that speaks poorly of the company’s vision to market its products. Not only do the products looked forcibly thrust upon the audiences but also appear to be in desperate need of the consumer attention. Just imagine a couple of young college students entering the Indira Gandhi Sports Complex to experience some head banging music from their favorite band which is just about to perform and as they enter the arena all they see is the venue overtaken by brands and turned into a mini-supermarket, all doing their own marketing in their own manner. The above scenario not only takes away from the main content of the event but also defines chaos in its most profound sense. Another reason why activations at events are a complete no-no is the fact that amidst of all the hoopla, noise and festivities happening at the venue the brand is not the single point of focus for the audience present and hence the core message that the brand aims to exemplify gets lost in the process. Branding and activations are without a doubt a very costly affair so what is the use of having one if the crux of all your activities remains unclear to a prospective consumer at the end of the day? Would it not be simply better to spend the similar amount of money for a dedicated crowd attention? Of course it would be. Poor retention value is another drawback of activations being conducted at events. Brand marketers should realize that at the end of the day the sole reason the audience happens to be present at the given venue for a different motive altogether. The main intention of a prospective consumer at an event is to enjoy its main content be it a musical performance, dance show, award function or even trade exhibitions. No matter what do marketers do at such events there is always a chance that a consumer will most likely forget its initiatives at the end of the day and will only remember the impact the main content of the event created on them. Also worth realizing is the fact that brand activations at events simply boils down to a fight between divided vs. dedicated attention from the prospective consumers. While at events the attention span of a consumer is divided, it is completely dedicated when it comes to having brand activations done away from the shadows of events. Why deliver a diluted brand message in a noisy ambience with plenty of distractions available when you have the availability of creating one-on-one personalized experiences for the masses? Hence activations at events is a terrible idea that brands should refrain from implementing
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Vacations are here and everyone’s on a lookout for the perfect holiday destination! Adlabs Imagica, situated in the lap of Khopoli, near Mumbai is an international standard theme park which definitely seems promising enough to put a stop to your search for a fun-filled day. Parents are always keen to have their children indulge in physical activities during vacations; and Imagica has lined up many options that are guaranteed to create memorable stories along with an international experience. Children, families and friends can explore indoor and outdoor attractions, thrilling rides, exciting activities, an array of gastronomic delights and much more. Harjeet Chhabra, the Chief Marketing Officer of Adlabs Imagica, said, “Vacations are reward time for families and a opportunity to create memories for life. It is the perfect time take a step away from your regular activities and spend quality time with loved ones. At Imagica we take pride in helping you create these memories and stories. It is an International standard experience with an Indian theme.” Adlabs Imagica also has come up with specially designed offers which include; Friends and Family Rewards and Bye Bye Exams, which are specially designed for those currently on their summer break. Located conveniently off the Mumbai-Pune Express Highway, Imagica & Aquamagica is just a happy drive away from Mumbai and Pune. Log on to www.adlabsimagica.com or call (022) 4213 0405 to avail the exciting packages. With the ongoing vacation months and amazing offers, this seems like the perfect place to create summer memories ward-options-for-audiences-this-summer/#sthash.6Bd4TY2s.dpuf
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