From a basic ‘tent wala’ till about a decade ago, the event industry has since witnessed a paradigm shift in customers’ minds and brands’ minds as well. Over a period of time it has transformed into a large and innovative platform. Feeding this demand for innovation are some great ideas let afloat ever so frequently.
Here’s a closer look at five remarkable event start-ups of this year.
Ola Cabs:
Available in five cities at the moment, Ola cabs promises to expand to at least 10 more by the end of next year. It is always a delight to have a fleet of cars available at one’s ease after and before an event. An initiative by Bhavish Agrawal was born with the idea that it would be asset-lite and tech-intensive for its users. Only a free downloadable app or a phone call is what connected the customers to the service. They could also monitor their cabs via GPS. Another added feature, Heat maps enabled the company to track where their cabs are.
Eat in my Seat:
A simple yet great start up ‘Eat In My Seat’ provides a mobile application that enables users to browse the menu at the venue and order directly from their smartphones. It allows its users to pay within the app and choose to either collect the order or get it delivered. As soon as the order gets ready push notifications let users know that they can come and collect. This initiative is a fantastic way to save time as it rescues you from waiting in long queues.
Crowd Mics:
Crowd Mics has created a buzz in the event industry. The idea behind the start-up is quite simple yet engaging. It allows the attendees to download an app which turns their smartphones into a mic. The speaker can then plug his/her smart phone to the audio system and enjoy the technology. It came across as a powerful concept and a crowd engaging one.
Floh.in:
Finding the right match has always been a challenging deed and for young professionals its all the more tough. Floh is a platform that brings single people together at events with the objective of meeting like-minded people to build healthy connections. It enables members to have real, in person interactions at events and is mainly focused towards urban, educated and independent singles. More recently Floh has started allowing a selected number of people who apply for the service, an entrance fee of Rs. 7,500 for three months or Rs 15,000 for the whole year. This gives its users a chance to attend events in the company of compatible singles.
CrowdCan.do:
A U.K. based platform called CrowdCan.do utilizes crowd funding technology to eliminate the financial risk of conducting an event by allowing organisers to sell tickets in advance in order to raise funds. It makes work even simpler by allowing the organisers to download a free Android or iOS app that enables them to manage, scan and authorize tickets.This is a great opportunity for those starting out in the event industry as it enables them to test the idea before exposing themselves to the financial risks involved.
