As humans, we all look for categorizations. They make our lives easier and more
manageable.Therefore, it’s only natural that we at EE, after careful scrutiny,
bring to you the list of Top 10 Experiential agencies in India today. For marketers
and newbies in the experiential world, this list provides the top 10 agencies
in India that have made their mark and given an excellent show as far as experiential
is concerned.
Keeping in mind the scalability factor, the brilliance in innovation, and the
management of the audience, we have compiled a list of top 10 agencies. And the
winners are –
1. Wizcraft
Established in 1988, this agency is responsible for all the magic behind the IIFA
Weekend and Awards, Green Globe Foundation Awards, Global Indian Music Academy
Awards and the Film & TV Producers. Some of the prestigious projects led by
Wizcraft most recently include the Opening and Closing ceremonies of the Commonwealth
Games in New Delhi, the ICC World Cup’s Opening ceremony in Dhaka, the Oman
Tattoo and the celebration of 150 years of India-South Africa friendship.
2. Percept
Founded in 1984, Percept Limited, they are responsible for some of the biggest
shows such as Sunburn (with over 1,00,000 attendees), Bollyboom, Filmfare, Ad
Films, Feature films, Fight Night, GOD, Champions of the world, Windsong, and
the list goes on. Celebrating 30 years of excellence, they provide creative services,
media services, digital and mobile services and and also have a vertical that
handles sports and entertainment for their clients.
3. LIVE Viacom 18
LIVE Viacom18 is a subdivision under Integrated Network Solutions (INS) whose
mandate is to create LIVE IP’s in the Music & Entertainment space. They are
the ones responsible for creating MTV Xtreme, the Comedy Central Chuckle festival,
Supersonic, MTV Bollyland, Nickelodeon KCA India, etc.
4. Only Much Louder
The guys behind the multi-city, multi-day Bacardi NH7, A Summer’s Day, The
Scene, NH7 Smash Up, and NH7 Shake Down, MTV Bring On The Night, and producing
the Cannes Lion-winning show – The Dewarists, OML has made their mark in the events
industry.
5. Fountainhead
Having commenced operations in 1995, Fountainhead has worked with top global brands
like MTV, Philips, Hutchison Max Telecom, Procter & Gamble, Pepsi and solid
domestic brands like Tata, Blue Star, Aditya Birla Group and Bennett Coleman.
They have also handled international acts such as Akon, 50 Cent, INXS, Spyrogyra,
Buddy Guy and have created very successful music festivals like The One Tree Music
Festival and The Mahindra Blues Festival.
6. DNA Networks
A name synonymous with Entertainment in Sports, DNA Networks are the big guys
behind events such as IPL, ICC Cricket World Cup Tour, ICC World Twenty20, Champions
League, Athens Olympic Torch Relay. Besides sports they have also a number of
music festivals such as Sound Awake, Rock’N India (an international annual
music festival) and it prides itself on being the only events company in India
to have produced live concerts with Music Greats such as Sting, Roger Waters,
Lionel Richie, Iron Maiden, Katy Perry, Bryan Adams, Shakira, Aerosmith, etc.
7. 70 EMG
Established over a decade ago, 70EMG, they are the curators behind festivals
like the India Bike Week – a first of its kind biking festival in India,
and the The Kala Ghoda Arts Festival in Mumbai since 2002 with over 6,50,000
visitors each year, the AAAI Goa Festival, South Asia’s answer to the Cannes
Lions Advertising Festival – since 2007, the Nokia IndiaFest with over 12,000
visitors and the GJEPC India International Jewelry Week (over 800 exhibitors
& 50,000 business visitors) amongst many others.
8. Encompass Events
Having been in the industry for over 15 years and having more than 10000 projects
in their pockets, Encompass events are the brains behind the award winning campaigns
such as the P&G Thank You Mom mall activation, Gillette Shave For The Soldier
campaign and the world launch of Toyota, Etios, People’s Gateway Movement,
Mercedes Benz-Star Drive, etc.
9. DDB Mudra Max
Founded in 1980, DDB Mudra Max has dabbled in experiential in a way that it
successfully executed the 46 day long Grand Kerala Shopping Festival with the
Government of Kerala, grabbed the South African Tourism OOH duties, IAA Olive
Crown, and many more such properties along with handling experiential campaigns
for a number of corporates such as Volkswagen.
10. Showtime Group
Having been in the industry for over 30 years now, the Showtime Group has successfully
executed events such as the BMW 3 Series launch, BMW Xperience, BMW 6 Series
Gran Coupe Launch, DLF Mall of India launch, Swiss Unlimited launch, the Finacle
Conclave, Hero Insolito, Jodhpur One World Retreat, MINI Countryman launch,
Starbucks launch, etc.
