Percept ICE, a company of Percept Limited, managed the on ground activation & provided innovative branding solutions to Zee at the MELT Exhibition 2015, a festival of creativity for the advertising, media, digital and marketing industries. ZEE partnered with Kyoorius to launch ZEE MELT 2015. This festival took place on the 21st & 22nd May, 2015 at Worli, Mumbai. Percept ICE executed the entire on-ground Activation and provided Innovative New Age-Technology driven Branding Solutions to ZEE at the exhibition. The 2 days were filled with seminars, exhibitions and workshops, culminating with the Kyoorius Advertising and Digital Awards Night on 22nd May at NSCI Stadium. The iconic Nehru Centre and NSCI at Worli were transformed into a zone of buzzing activity, a hub that attracted over 5,000 people over two days, who connected over the topics of creativity with marketing. ZEE MELT 2015 included content divided across 4 key pillars viz. Learning, Networking, Showcase and Celebration. Events under these headers were driven and curated by content partners and participating brands at ZEE MELT 2015. Each of these events gave delegates the opportunity to gain real insight into the creative communications industry from industry specialists.
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As a tribute to the spirit, passion, talent and dedication of all its associates, JW Marriott Mumbai Juhu is celebrating the “Associate Appreciation Week 2015” from 25th May- 28th May, 2015. The Associate Appreciation Week is an annual week-long celebration for associates across Marriott properties worldwide, acknowledging them as the true essence behind excellent customer service. Every year, JW Marriott Mumbai Juhu allots a special theme to be followed as a part of the Associate Appreciation Week . This year the theme chosen will be biking. The employees will be divided into four teams, namely, Harley Davidson, Ducati, Royal Enfield and Kawasaki. All employees, right from the General Manager of the hotel, the management teams to the associates will participate in this extravaganza. Divyangana Srivastava, Director of Human Resources, JW Marriott Mumbai Juhu says, “We know that our employees are the core reason for this business flourishing. This is a medium through which we want to thank them for passionately serving our guests and keeping Marriott’s deep-rooted culture and core values thriving.” The Associate Appreciation Week is an extravaganza of fun & interactive activities such as games, dance competitions and fashion shows which encourages team work and enhances employee camaraderie. Elaborating further on the plans for this annual event, Mr. Pavithran Nambiar, General Manager, JW Marriott Mumbai Juhu, adds, “JW Marriott Mumbai Juhu has always been very active and connected to our guests on social media platforms. This year, we will be putting together a short video of all the special moments and memories we’ve had at the hotel. We have also planned a special social media campaign, #IamJWMarriottJuhu where we will share associate short stories.” The “#IamJWMarriottJuhu” campaign is an initiative which will document and showcase the lives, stories and journeys of associates at the hotel. This is a way to engage and connect with guests on an emotional level. Through this initiative, the hotel aims to positively impact the lives of their employees as well their guests.
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Percept Live, the promoter of dance music festival, Sunburn, has recently announced the dates of Sunburn Goa, which has grown into one of the world’s largest music festivals and will now be a 4 day event. The festival will be held on the Northern shores of Vatagor, Goa from 27th – 30th of December 2015. A highlight this year will be incentive this year is the ticketing policy where fans can avail the payment-in-installments scheme – 50% at the time of booking and 50% within a period of 45 days. An incentive, which has never been offered by any music festival, making Sunburn once again, the thought leader. Also this year you get 4 days of Goa festival for the price of 3 days since the net pricing has been kept the same as last year for the fans. Gear up for another sun soaked year in Goa as the early bird tickets for sunburn Goa, will go live exclusively on www.sunburn.in on 27th May 2015 from 12 noon onwards. Sunburn attracts multiplied audiences year after year from different nations with it’s’ credibility built on the pillars of massive audience patronage. This is the 9th edition of sunburn goa which aims and promises to deliver the world’s best in technology, music and production in a great web of artistry. The first ever Sunburn festival in 2007 attracted a crowd of 2,000. Last December, Sunburn Goa was attended by almost 3,00,000 people. In 2014 alone, 96 Sunburn events were held across India; overall 7,00,000 people attended them. Over the last 8 seasons, Sunburn has hosted some of the most adept artists including Above & Beyond, Afrojack, Armin Van Buuren, Avicii, Axwell, Carl Cox, David Guetta, Deadmau 5, DVLM, Fedde Le Grand, Hardwell,Knike Party, Krewella, Nickey Romero, Paul Oakenfold, Sander Van Doorn, Sasha, Swedish House Mafia, Tiesto etc. Music lovers can expect to witness a festival unlike any other as Sunburn Goa 2015 gears up to present an all encompassing experience that will see a cosmic mash of dance music genres, state of the art experiential zones and phenomenal production spanning over 5,00,000 sq. mts. of mountain top venue at Vagator, making this an extravaganza of mammoth proportions and maintaining its reputation as a must-attend festival for any EDM enthusiast. Some of the Highlights of Sunburn 2015 are; MASSIVE PRODUCTION: Each stage with its own creative concept and technological innovations, will reflect some of the ace production design teams from around the world. And, the main stagewill be one of the biggest stages in the world. A super-mega-stage, the Sunburn Goa main stage is set in a beautiful natural amphitheater, redefining – in size, creativity and drama -that’s how India puts on a show for the world. With numerous artists and over 300 hours of music across stages and eventsincluding trance, house, electro, techno, drum & bass, psychedelic and experimental FAN VILLAGE: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs! FOOD COURTS: Elaborate food courts emanating with delectable local flavors to keep you nourished and ready to dance and reconfigured bars to activate the adrenaline rush. The bars this year will be set up in interesting formats and designs as well as will have exciting cocktails for the fans. ON-SITE CAMPING: For those really adventurous souls that don’t want to miss a single beat, camping on-site takes the festival experience to the next level. LEAVE NO TRACE: This activity is undertaken in the interest to keep the city clean and to avoid the harm caused to the natural environment of Goa. Sunburn is all about eco-friendly activities. 40 + EXPERIENCE ZONES: Sunburn Cruises to take a break from the music and catch the beautiful sunset. For those really adventurous souls that didn’t want to miss a single beat, Helicopter Rides will help you catch a breathtaking aerial view of the festival. An 80’ Ferris Wheel for fans to witness a 360 view of the gigantic venue with the music, with a breathtaking view of the Arabian Sea on one side and the hills on the other. Dream Wall for fans to lock their dreams using sticky notes. Bungee Jumping, Hot Air Balloon Rides, Kite Flying, Open Library, Movie Theatre, Sunset Point, Tattoo Making, T-Shirt Printing, Art Village, Tarot Reading, Volley Ball, Football, Stilt Walkers, Go Pros, Spider Cam, Para Copter, Performers-Fire Acts, Jugglers, the catalog goes on. FLEA MARKET: This year, Sunburn Goa will have more than 80 stalls catering to delectable gastronomy and indigenous lifestyle products including giving an impetus to local specialties. UNLIMITED PARKING: The size of Sunburn’s new Vagator home, allows a guaranteed spot for each and every car, motorbike, bicycle, camel, horse or whatever else you want to ride in on, right opposite the venue! AFTERPARTIES: Since we are smack in the center of North Goa, fans will be spoilt for choice with manifold options to choose from. Catch your favorite artists play a surprise set at multiple after dark parties in and around North Goa. Connecting serious music enthusiasts directly with the artists they love Sunburn is no doubt set to become a sanctuary for forward-thinking music fans looking for life-affirming experiences. Maintaining a healthy balance between popular and underground music, Suburn promises to be a festival for the true dance music fan, for whom music is a way of life. It’s time to take a break and leave your world behind. Welcome to Planet Sunburn. Be who you want to be. This is your festival. LIVE. LOVE. DANCE.
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‘Timeless ideas will always ignite inspiration’ said Film Director Bharat Bala as he addressed the players from the events world at EEMAGINE 2015, coincidently themed ‘India Inspired’. Reminiscing about his collaboration with AR Rahman for the reinvention of ‘VandeMataram’ Bharatbala explains that the concept of creating a public service campaign came easy but the challenge was in making it ‘cool’ for the younger generation. Another huge challenge was to generate funds for the project. He says, “we approached several brands with the concept but just couldn’t identify wth someone who carried the same passion as us”. Owing to his jet-setting lifestyle he had managed to establish fairly cordial relationships with the airport staff. He purpoself would travel business class in the hope to “pull some strings” and be seated next to someone influential who could relate to his idea for ‘VandeMataram’. He adds, “One day I found myself sitting next to Jayaraman of Colgate on an aircraft and I immediately pitched my idea to him. As luck would have it, he was sold. We arranged to meet later and he signed me a cheque of 5.5 crores based on sheer belief on the concept. “ VandeMataram was aired on Doordarshan and several satellite networks causing an almost catalytic reaction. “Brands that were approached earlier but had denied now came forward to try and attach themselves with the campaign, but we refused and held Colgate’s hand the entire way”, adds Bharatbala with pride. I strongly feel the critical drivers that made this campaign work was our honesty and pure love for the idea. Calling the ‘Make in India’ campaign and ‘Swach Bharat’ campaign, a wasted opportunity, Bharatbala concludes Brand communication should not just be about ‘communicating’, it should be about communicating with the heart’. Sharing centre-stage with Bharatbala was Award Winning Film Maker Rakeysh Om PrakashMehra of Rang De Basanti, Milkha Singh and Delhi 6 fame. Putting forth his thoughts on ‘inspiration’ Mehra believes that although his is a proponent of creating ones own path, there are always torches that have lit the way before and one can grasp tremendous learning from individuals who’ve traversed “a road less travelled”. Talking about the challenges with the government in releasing his rather “controversial” films Mehra states, “The only reason my ideas have ticked with the public is because they came from the heart and were made with sheer love and strong conviction towards an issue.” To complete his stance he concludes, “You need to love and believe in yourself. A group of people make a family, a couple of families make a society, societies make a nation and nations collectively make the world. Start with yourself first, that’s the first step to collective change.”
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Every once in a while organized is a music festival that though looks incredibly promising on its golden wrapped advertisement brochures and invitation cards but fails rather miserably in terms of its execution from the get go. But rarely, just rarely organized is an event of same genre that you can’t help but admire, appreciate and completely surrender yourself to. “Emerge Music Festival’s” Delhi tour organized by Viacom 18 on 21st May promised to bring to India the greatest, freshest and newest musical and art experiences from across the world. The tour which was headlined by 2 times Grammy-Award nominees Alt-Jwas looked upon with a lot of expectations by the alternative rock music lovers in India and the festival turned out to be a crowd-pleaser in every sense of the term with fans moving out of the Indira Gandhi Sports Complex with a consistent smile on their faces. Unlike most recently organized other music festivals in the country Emerge Delhi had its focus solely set on the content that the festival had to offer. As soon as one entered the arena at Emerge they could easily be surprised by how little did the festival by Viacom 18, (a global brand behind the unabashedly incredible IP like Supersonic) had to offer in terms of the venue decoration and surprising elements. Barring a life balloon of Vivo Smart Phone, installation of a giant monster drink and a free makeover section by Hindustan Unilevers TIGI, the venue hardly had anything interesting to offer. While for most music festivals this might be one of the biggest disadvantages but in case of Emerge the music loving attendees however looked happy with the absence of too many distracting elements allowing them to solely focus on nothing but the music A fact that makes Emerge standout in terms of delivery was how beautifully the event faired in terms of time management.Not only did the event begun and end bang on time but the smooth flow of performances one after the other sustained the growing engagement of the audiences present. The opening act performed by post fusion, psychedelic band Advaitaadded to the audience’s enthusiasm as the alleged party of the year already started even before the main performers had come up on the stage. As advertised, at sharp 8 Alt+J got on to the stage and shook the foundation of Indira Gandhi Sports Complex off its foundation by their phenomenal performances. Rajiv Singh Sodi, 27 year old businessman from the city said, “This is exactly what you want in a music festival. Give the performers the musical equipment that they need and allow them to take the audience by storm.” SebaSodi, 19 from Delhi University said “Most music and dance festivals today in an attempt to increase their value try to offer too much on the plate and that makes the event chaotic rather than an experience you would want to remember. I paid 3000 bucks to come here and listen to Alt+J rock me and in the manner the festival has progressed so far I feel I have already received the value of my money.” Another interesting highlight of the festival was the performance by Singer-Songwriter PrateekKuhad. With the language of his music being multi-lingual, theaudience was able to connect more to the performer as he performed the songs from his new album “Tokens and Charms”. Coming down to the main content there is no doubt that Emerge was showcase for the immensely talented performers Alt+J, who with their magnificent performances created a frenzy that left the audience dancing, hooting, applauding and mesmerized till the very end. This was the first time that the English Indie Rock Band had come to perform in India and the impact they created at the festival is certainly going to make them a regular demand for upcoming musical festivals. With tremendous scope of improvement in the sanitation facilities department Emerge Delhi, by Viacom 18 is a testament of the fact that a successful musical event is not merely a conglomeration of loosely attached diverse elements into an event format but allowing the main content of the festival i.e. the performers to take the center stage and blow the audience away with their magnificence. I wish more music festivals organizers take a note from this event on the fact that ‘Simplicity while organizing and Sensation while execution’ is the ultimate success mantra for an event. You don’t always need to have the most elite, expensive and exquisite meal to curb your hunger, sometimes a sincerely cooked home meal does the trick.
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The Shopping Fiesta at DLF Emporio this year will be held as a month long activity inviting shoppers to win gifts and have an engaging retail experience. The Shopping Fiesta is slated to start from 10th April to 5th May 2015. The excitement will continue as guests’ will be pampered with special services such as Beauty Treatment by Amatrra Spa, Salon services by Three Graces , Tarot Reading, Caricature, Palmistry, Astrology and Numerology sessions by renowned professionals on Tuesdays and Fridays. Patrons who shop for INR 25000 and above will be eligible to win designer gifts, hampers and vouchers. On this occasion, Dinaz Madhukar, Senior Vice-President says, ‘”We at DLF Emporio endeavor to create memorable experiences for our guests that go beyond just shopping. We are delighted to present DLF Emporio Shopping Fiesta and welcome all our patrons to a month long festivities to indulge and pamper themselves.
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Technological Advancements have truly revolutionized the gems and jewellery industry, it has led to cut-throat competition and there is ongoing need for change and adoption of newer methods to stay ahead of competition. Technology forces constant changes and development in the business models. Moreover, with the growing disposable income, the lifestyle, the outlook and buying patterns of consumers have changed rapidly in the recent years. Today consumers are looking at finesse and exclusivity in the product and are also willing to pay the premium for the same. They demand greater transparency and better services. Technological advancements have not only made the products cost-effective and ensured timely deliveries; it has also made it possible to offer improved services to the customers. In order to enhance the customer experience P. N. Gadgil Jewellers Pvt. Ltd. has set up an interactive ‘Try-On’ kiosk’ at its stores located at Laxmi Road, Hadapsar and M.G. Road in Pune. This tech-savvy Kiosk is a computer-like screen where customers try different designs of jewellery virtually. The customers can create their own profile, sign-in and access it from anywhere over the internet. It allows them to capture hi-resolution images, save snapshots and make product comparisons before finalizing on the product. Moreover, it provides convenience to the customers as they can access, try and choose from vast database of jewellery anytime, anywhere. This hassle-free shopping enhances the overall experience of the customer. P. N. Gadgil plans to set up similar facility at all its stores as well as online on its e-commerce website. “Our Try-on-Kiosks is a sophisticated face detection technology that allows our customers to try on from a vast range of jewellery pieces virtually anywhere, anytime. With our presence on ecommerce, we feel it’s time we take a step forward and delight our existing and prospect customers by adding value in services we offer them”, says Mr. Saurabh Gadgil, Managing Director, P. N. Gadgil Jewellers Pvt. Ltd. This technology is projected to be the next big thing in the sales and marketing of the Gems and Jewellery industry. It will bring about rapid shift in the buying experience for the end consumer. It will allow the consumers to make informed buying decisions. Not only will it enable them compare the different products offered by jewellers across brands but will also allow them to make customization in designs to fit their requirements. It will help them shortlist jewellery and the brand from the vast universe, after which they can either buy the jewellery online or make purchases from the physical store. E-Commerce is gradually dissolving all boundaries between a brand and its buyers. The advent of technology has brought the world economies closer and made it possible to provide the value proposition to the end consumers in terms of cost-effectiveness, customization, innovation and high quality products at their door-steps.
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It is a common saying that Cricket and Cinema are the only two religions in India. I for once, disagree with the quote and fervently believe that the “Love for Food”triumphs all religions and is most religiously followed in the country. Even today, as I walk towards my home I can easily see numerous “small vendors” and “open area eateries” successfully catering to the gastronomic needs of hundreds and earning big bucks in the process.Be it a wedding featuring a lavish buffet or a nearby street joint, an exclusive 5 star hotel diner or a standalone restaurant they all are never out of business and downswings in economy never affects them. The explanation to all such phenomenon is simple- India loves food and Indians love to fancy their taste buds every now and then. The events industry however realized this fact very recently and hence the latest buzz word in the list of concepts yet to be capitalized upon is Food Festivals and Carnivals. November 2014 saw the first of its kind New Delhi Palate Fest. The 3 day festival showcased a diverse range of different restaurants, chefs , gourmet pop-ups and allowed food enthusiasts to taste and experience new flavors all in the lap of nature. The event was a massive success and the organizers followed the celebrations by organizing NDMC Palate Fest Mini on March 13 and 14, 2015; this however being the teaser for the upcoming edition of the fest. The most recent addition to events in the same category was The Grub Fest held onApril 3 – April 5, 2015 at the iconic Jawaharlal Nehru Stadium lawns. With the organizers of both The Grub Fest and New Delhi Palate Fest looking towards establishing their event as a signature brand, the comparison between the two is inevitable. So which food festival was better organized? Which one was bang on bucks and which festival failed miserably to live up to the hype? We at EE, reviewed both the events and definitely have the answers to above mentioned questions. To start off with the venue and entry; while New Delhi Palate Fest was organized at the Nehru Park, The Grub Fest was managed at the Jawaharlal Nehru Stadium Lawns. Both the venues are ideal for events like these but the key differentiator here was the utilization of space. While the Palate Fest had loosely organized restaurant arrangements with people almost forgetting where to head up next, The Grub Fest certainly had an upper hand as they learned from their competitors experience and combined the two huge lawns to create a better exhibiting area for the eateries. However, this scenario was completely different as far as entry to the festival was concerned. Though The Grub Fest had an established parking area and valet parking facility but an integral aspect where they lagged behind was the walking area towards the fest. With improper arrangements of lights and a long distance to go I almost wished that they also had an auto rickshaw to commute us. Simran Banwaid (18) said, “I feel irritated as my grandparents have to walk so much. I wanted to treat them with my first salary today and not exhaust them up completely.” Also, while the New Delhi Palate Fest had an open entry, The Grub Fest was ticketed and people had to pay 100-200 INR as entry fees in addition to the food that they were going to eat and pay for. Ruha Fatima (45) commented, “I was there at the Palate Fest too and I do not understand why we have to pay for entry fee if we will obviously be paying for the food too?” However, In terms of installations and art pieces it was The Grub Fest which managed to score brownie points with interesting installations at every step. While they might not have had giant installations of plates and tins like their rivals but they did had installations of Mercedes Benz, a dedicated photo booth by United Coffee House with a backdrop of Connaught Place in older times and multiple art-works by Studio Arc which managed to thoroughly engage the audiences who were standing in long queues to get their photographs clicked. An added advantage for the New Delhi Palate Fest was it being properly timed in terms of weather. However the same was the biggest challenge for the organizers of The Grub Fest. With the sudden downpour adding obstacles to their overall plans they also faced issues by the police authorities at the last moment who asked them to re-locate their ticketing centers which resulted in the audience having to walk extra miles. Mani Singh, one of the organizers of The Grub Fest said, “It is something which we cannot control. It was supposed to rain on Tuesday but it has rained today and we are expecting it to rain tomorrow as well. There are a few other interesting technological elements like the LCD screens that we wish to have included at this point but I do not want anyone to get hurt.” Also, Chef Anahita from Soda Bottle Opener Wala who was scheduled for a live demonstration was ticked off with bad weather conditions as her demonstration was called off. Interestingly, the negative weather conditions for organizers were actually welcomed by the audiences as some of them enjoyed the change in climate as it had been a little too hot in the past few days. Another positive factor in favor of The Grub Fest was the new restaurants and food brands participating in their festival being sold off completely much before the end of the first day. In terms of the participating restaurants The Palate Fest had 40-60 stalls including leading names in the culinary space likeThe Oberoi, Radisson – Kebab Factory,J.W. Marriott – Akira Back,The TajMahal HOTEL-New Delhi, Vivanta by Taj Ambassador, ITC Hotel – Dakshin, Kebabs &Kurries, Tres, Mamagoto, Hungry Monkey and others but the lineup offered by The Grub Fest was far more superior as they had many new restaurants exhibiting themselves first time at a platform so huge, with eateries like Royal China, United Coffee House, Smokey’s, Fio, Town Hall, Khan Chacha, Switch, NYC Pie, Kathi’s, Shiv Sagar making their presence felt. However, managing the vivaciousness in the atmosphere was another aspect where The Grub Fest failed miserably as The Palate Fest had a livelier ambience which is a pre-requisite for a food carnival. As per unofficial sources a total of 15000 participants attended The Grub Fest at day one which is much lower than the figures registered by The Palate Fest. Without a doubt, The Grub Fest was a more organized food festival, roaring to serve the best gastronomic experience to its customers however with the rains acting as a dampener to their plans, desperately missing ambience, an additional entry fee, reduced audience participation and less engaging elements adding as they could sadly not reach at par with the standards set by the New Delhi Palate Festival. It will however be an interesting insight to see what food festival succeeds in engaging the audiences in the long term as the organizers of both festivals aim to continue with successive editions of their festivals in the future as well.
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“Forget the Ministry of Information of Broadcasting, we will work with you to make India into a land of experiences,” Amitabh Kant, Secretary, Department of Industrial Policy and Promotion may have made the statement in a light vein but he left key members of the Indian events and experiential business encouraged during his address on the first day of EEMAGINE 2015. He explained that while a growth pace of 9-10 per cent per annum and a young population were two of India’s biggest strengths, these traits also created challenges that required a nation of job creators and not job seekers. Technology played a key part in addressing these challenges but India needed a balanced economy where both services and manufacturing contributed. There are perils of a non-industrialization strategy, and it is imperative now for us to focus on making India a place that is easy to do business in. We need to unleash young entrepreneurial spirit of India so we take on the western world like China has. Prime Minister NarendraModi’s ‘Make in India’ initiative is on these lines. There were four more points on his list that characterized India today. The second on this was opening up India to a global economy. “India must be part of a global supply chain,” he stated, making the third point, adding, “And we are already doing that very well in the way that various multinational companies have relocated their R&D departments to India. The fourth was about India becoming a great centre for innovation, wherein the country had already blended its hardware and software capabilities to become a unique nation that was excelling and growing on both counts. The final point reiterated the importance of the entertainment industry in India. Mr Kant explained that in the government’s plans, tourism and entertainment were two sectors that were integral to the ‘Make in India’ campaign. For every direct job that these sectors created, there were nearly five indirect jobs. “The world is moving from five star hotels to experiences and no other country can provide what India does. We have 5000 years of legacy and heritage and today we are making technological breakthroughs. No other country has this vibrancy, and it is in this spirit that I invite you all to join us as our true brand ambassadors in our Make in India initiative,” Mr Kant concluded.
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The National Centre for Autism in the capital, organized an Autism Awareness Jamboree (AAJ) on 2 April 2015 to step up awareness of the mental disorder that already impacts 15 million in India. One of the attractions of AAJ was an Art Carnival at the India Habitat Centre attended by over 150 children from various schools across Delhi. Autism is a brain disorder that causes a lifelong development disability, primarily affecting the communication and social abilities of people. Due to sensory defensiveness, people with autism perceive the world differently and therefore communicate and react differently. It is recognized as the most common developmental disability, and studies in Asia, Europe, and North America place current prevalence levels at around 1 in 68. It is estimated that India has a population of 15 million individuals with autism. Five times as many boys have autism as girls. The autism community across India will be celebrating Autism Awareness Month throughout April. As part of this, Action For Autism, the non-profit organization, which runs the National Centre has planned a series of activities apart from the jamboree, including an art exhibition at IHC, Delhi on the 9th and a Flashmob performance at Select City Walk on the 19th. AFA, along with supporting NGOs, will also be joining the global autism community in the campaign called Light It Up Blue, in which iconic landmarks around will turn their lights blue to create awareness. This year, the Pyramids in Egypt, Niagara Falls in Canada, Trafalgar Square in London and the iconic Pearl Tower in Shanghai will be among the 60 landmarks to light up in blue. In India, cities and towns such as Dehradun, Chennai and Hyderabad will light up some of their prominent buildings, like the clock tower in Dehradun. In Delhi, the Hyatt Regency hotel and Select City Walk mall too will turn blue in support of the cause.
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