Music and movie channel, B4U, has launched seasonal online digital properties for its audience this monsoon. The digital campaigns are being leveraged on Facebook and have resulted in a humongous jump in the number of followers and fans.
The first of the campaigns is
B4U Monsoon Mania and is an initiative to engage music lovers. Viewers can participate by uploading a photo from their mobile phones of any rain song being played on the channel B4U Music, on to the Facebook page www.facebook.com/b4umusic , while using the hashtag #MonsoonMania. The person who uploads maximum monsoon songs would be crowned as the
Monsoon Queen/King and would be gifted exclusive branded merchandise.
The other initiative is
B4U Predictor where fans can expect to see a Facebook post every Thursday on www.facebook.com/B4UMoviesTV giving them a chance to guess the box office opening of the film. The person who predicts an amount closest to the actual box office amount will win exclusive merchandise.
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