Located behind Huda City Mtero Station, Oysters Beach, Entertainment District, Sector 29, Gurgaon, has opened its gates on April 16, 2015. The beach shall remain open from 11am to 6pm on all days and shall have a special Inroductory offer price of Rs. 599 for senior citizens and children below 4 feet of height and Rs. 799 for guests above 4 feet of height. In the evenings the beach becomes an entertainment hub where you can dine and tap a foot late into the night. Oysters Beach is a unique experience nestled in the heart of the concrete city of Gurgaon and spread over 10 acres offering a total of 15 water rides. Besides 4 multi-speciality restaurants in its food court, a World Cuisine restaurant and a bar, one can indulge in activities such as Volley Ball, Soccer, Interactive Cinema, Rain dance, Sand castles, other Beach sports like Tug of War. There is also a gaming arcade, spa and a flea market. Varied background music will be played across the venue. So whether one is at the ticket counter, food court or in the pool a different beat shall accompany. Speaking on the occasion, Mr. Ravi Madan, Project Director, Entertainment District said, “Young adults and young families today demand new experiences, In Oysters Beach we have created a unique social hub that’s not simply about exciting water rides but a complete experience full of music, fun, sports and excitement. I want the young citizens of the NCR to say Life is a day at the beach.”
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Rural Marketing Association of India (RMAI) as an industry body was established in 2005 with the objective of promoting, improving, developing and strengthening the cause of Rural Marketing in India. Amounting to 12.2% of the world’s population, rural market today, represents the single largest potential market and accounts for 53% of FMCGs and 59% of durables sale in India. Thus, in an attempt to highlight and reflect upon the challenges and opportunities in rural India, RMAI engaged its various stakeholders- corporates, rural agencies, media, academicians, and influencers, in a knowledge sharing and thought provoking platform with the Rural Marketing Conclave 2015 on May 8-9, 2015 at The Grand, Vasant Kunj. The Rural Conclave 2015 kicked off with a welcome address by Sanjay Kaul, CEO, Impact communications and President, RMAI, who highlighted the importance of marketing in rural for brands in the competitive brand driven business environment today and some effective measures on how community building and business development as two integral aspects should work hand in hand. Keynote address of the conclave was delivered by Pradeep Kashyap, CEO-Mart, who spoke about the emerging opportunities in the rural areas of the country. “Defining the Rural Consumer 2.0” was a panel discussion that followed next. The session included Gurpreet Wasi, Principal Consultant, IMRB, Alpana Parida, President, DY Works and Puneet Vidyarthi- Head Rural at JCB India as key speakers. The session highlighted upon the aspirations of the rural community and people towards an urban lifestyle and the phenomenon had resulted in a coinage of “ruurban” as term defining the fusion between the two. The first day of RMAI also featured sessions on “Geo Marketing” by Sapna Ahuja, Sr. VP, Strategic Operation and Alliance at Map my India, “Path Breaking Execution in Distribution” by Geroge Angelo-Executive Director at Dabur India, “The Advent of Mobile in rural” by George Paul-Director and Head of Marketing at Ericsson India Ltd and “Mobile as a new media engagement” by Vipul Mathur, Category Head and Head Mobile & Rural Marketing at Hindustan Unilever Ltd. Other important highlights of the first day were sessions on “Public Private Partnership in Rural Sector” headed by Sanjay Panigrahi-CEO at Sahaj E Village Ltd, Dilip Chenoy MD & CEO at NSDC, “Rural in Digital Space” by Anurag Banerjee, Founder, and Director-Digital Empowerment Foundation. The Flame awards case study for Best Channel Development of the Year and Best Use of Technology featuring Mahindra and Mahindra Financial services and Project Disha by Dabur India Ltd marked the end of day one of the RMAI Rural Conclave 2015. Day 2 of the conclave began with the special theme address by Dr Shivkumar, Chairman and CEO Pepsico India Holdings Pvt Ltd who spoke about the future opportunities and unexplored ventures of rural marketing in the country. Following him were case study presentations by Vijay Sharma, GM, GSK Consumer Healthcare Ltd and Siddhartha Choudhary-Headm Marketing at WaterHealth International. Both the presentation dwelled on how marketing campaigns initiated by both brands aimed at creating a community impact and marketing of the products came as a natural output. “Rural is more about doing it the right way” was the theme of another insightful presentation by S Shivakumar-CEO of ITC. S Shivakumar during his presentation spoke about how marketers should try to fill in the missing elements in rural to better market themselves. Following next were sessions on theme “Where does Creativity Begin” and “E- Commerce, Entrepreneur Case” featuring Sangeeta Talwar, MD, Flyvision Consulting, Raj Kr Jha, National Creative Director at Geometry Global and K S Bhatia, Founder & CEO Pumpkart.com The post lunch sessions of Day 2 also featured case study presentations of GoodKnight Fast Card, Marico Ltd, Greenlight Planet and Nerolac that enabled the audiences to get a glimpse and absorb the nuances of the successful journeys in the domain of rural marketing. The end of day 2 was marked by the announcement of Corporate Excellency Awards wherein India Post bagged the Corporate Excellency Award in Government Area. In other categories the award for Excellency in services was given to Sate Bank of India, Hero Motor Corp was adjourned as the winners in Automobile category, LG Electronics bagged the honor in the category of Durables and it was Hindustan Unilever that won the corporate excellency award in the FMCG category.
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Cricket is no longer the only dominant sport in India as the country with its citizens have opened up to the idea of accepting other sports not only in the form of an interesting career option but also in the form of the content that they would love to watch on television. As a result numerous other intellectual properties apart from the Indian Premier League (IPL) such as India Super League, Super Fight League and Pro Kabbadi League have come up challenging the game of cricket on every sphere be it the entertainment that they offer or in the terms of the flamboyant content. While IPL is a brainchild of BCCI and was launched in 2008 in form of India’s very own T20 cricket tournament, other intellectual properties like The Super Fight League is an India based mixed martial arts promotion formed in 2012 by Sanjay Dutt and Raj Kundra, The Pro Kabaddi League (PKL) is a professional kabaddi league in India managed by Mashal Sports Managing Director Charu Sharma and India Super League is a professional football league in India launched in 2013 with the objective of catering to the avid football lovers in the country. In terms of Participation, The Indian Premier League clearly has the upper hand as the majority of India still celebrates cricket throughout the country. However, the passion and the quality of talent witnessed on the Pro Kabbadi League and India Super League platforms has truly outlined that in the presence of required resources and proper guidance the two sports can also establish themselves in the same fan following league as Cricket. Also the successive editions of these intellectual properties are likely to only add up to the interest of future sportsmen to reflect upon these as a choice for a successful career option ahead. The Super Fight League too, seems to be steadily catching up on the pace and is expected to grow further in the upcoming years. However in terms of affiliation, the monopoly of cricket seems to be coming at an end with most advertisers demarcating their budgets to thrive on the audiences growing interest in other sporting events of the country. Also small and medium scale advertisers who did not had the budget to associate themselves with cricket earlier can now be seen openly promoting the new IP’s as it gives them more branding opportunities in the same investment figures. While India Super League has leading brands like Hero, Maruti Suzuki, Amul and Pepsi co India as its prime sponsors, the Pro Kabbadi League also is managing a lot of advertising revenue from the Future Group and its entities. The Super Fight League has also roped in a sponsor in form PACL India Ltd and is garnering more advertiser attention with every edition. Another important aspect that determines the overall success of a sports intellectual property in India is the revenue being generated from viewership on television. And as far as this aspect is concerned though de-regulation in television has brought a significant amount of exposure to other sports and their properties but the generation of revenue by them in this regard is minimalistic and cricket seems to be the only sports resulting in profits. However industry experts are of the view that the new intellectual properties cannot be expected to take on the popularity of cricket at such an early stage and the generation of television revenue is a milestone they will hopefully achieve in the next few years. So is IPL the clear winner among sports IP’s in India? Well, the situation is more complex than what it looks like. Though currently all the interrelated elements and intricacies of revenue generation root for the continued success of IPL for now but a clear shift in the audience interests from the sport of cricket can be easily witnessed symbolizing the growing success of India Super League, Pro Kabbadi League and Super Fight League as well. With the organizers adding more interesting elements to each new edition making it better from the previous one it is only for time to tell which sports IP in India will register the ultimate win.
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While the idea of corporate social responsibility for many may translate into planting a few trees, a few brands are genuinely out to walk the talk and do a bit more in the pursuit. Meaningful it may be, but what’s disappointing about CSR is that on several occasions it remains restricted to an overflow of information against genuine engagements with the participants.With most companies still following the monotonous old concepts and themes for CSR, it’s only a few brands that have truly managed to create interesting ideas around it. Here are6 unique CSR campaigns that struck the right cord of innovation and engagement. 1-Lee National Denim Day (Lee Jeans) The idea of Lee National Denim Day began in 1996 when Lee Jeans invited companies all around the world to have their employees participate in a fundraiser where they could wear jeans to work one day and donate $5 apiece to a breast cancer fund. In the first year of the campaign itself, nearly 3,000 companies participated and the campaign subsequently spread from the workplace to the streets: Anyone can now take part in Denim Day, which is usually held the first Friday of October. Since its inception, the day has raised nearly $80 million for the battle against breast cancer. 2- Fledgling Wine (Twitter and Room to Read) Twitter recently launched its own wine label to promote literacy because, as its founders Biz Stone and Evan Williams fervently believe that, “If you can’t read, you can’t tweet.” The social media website is collaborating with Crushpad, a San Francisco-based winery, and the nonprofit organization Room to Read in what they call the Fledgling Initiative. Customers can pre-order $20 bottles of pinot noir or Chardonnay and follow the wine making process via Twitter. The campaign has already generated a lot of buzz on several platforms of the social media and wine is scheduled to be bottled in August, and $5 for every bottle sold will be donated to Room to Read for literacy initiatives in India. 3- ‘Give Them Wings’ (Expedia Facebook Campaign) Expedia, one of the world’s key online travel company had made a resolution to fly 100 street and working kids from the Butterflies NGO on a fun-filled 3 days holiday to Mumbai. The project, aptly called ‘Give them wings’ ran on Facebook where for every ‘like’ and every ‘share’, Expedia contributed Rs. 10 to their travel fund. Also out of every booking made between Dec 25, 2011 and Jan 25, 2012, Expedia contributed Rs.100 to the travel fund. This campaign was a unique idea that integrated the element of social media to increase following of the brands as well as bring a sense of pride amongst fans for being a part of unique CSR activity. 4-Campaign for Real Beauty (Dove) Launched around the year 2004, the Dove “Campaign for Real Beauty” aimed to broaden the popular definition of beauty. The campaign focused on real women of all shapes and sizes, instead of professional models, for its advertising. It previously released a viral video depicting the lengthy and unrealistic transformations a model’s photo undergoes before it ends up on a billboard and offered an interactive website where young girls can get “self-esteem certificates.” The campaign was a major success and many NGOs for women also came on board with the brand to extend their support. 5- Surf Excel India’s ‘Back To School’ Campaign On Facebook This initiative by Surf Excel was in partnership with GuideStar India, a platform that connects you with NGOs in India. More than 160 NGOs from across India were a part of this campaign that worked on the idea that parents can donate old notebooks, textbooks and stationeries to support the education of kids who cannot afford it. The campaign made use of an app through which you can locate the nearest NGO and get in touch with them. In addition, Surf Excel donated 50p for every ‘like’ on its Facebook page during the entire campaign 6-The Bloodline Club, A Tata Docomo Initiative Needing blood urgently is a very common phenomenon in India and despite having a large number of donors around us, sometimes we do not connect at the right time and a life is lost. The Bloodline club, an initiative by Tata Docomo was a website that noted your mobile number and blood group and one can request as well as donate blood quickly through this existing network that also uses Facebook and Twitter in an innovative and fun manner. The campaign having nearly 8 million fans made the Tata Docomo Facebook community one of the largest online communities in India.
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Dance and Music Festivals area rage amongst the youth all over the world. Not only are such festivals unabashedly loud and flamboyant in terms of their production values but they are also a safe bet to engage a mass audience though an event. Thus, more and more of such festivals are being organized at local and national level these to capitalize on the young audience that is willing to pay a large amount of money for the same. However an alarming fact about such routine festivals is that lack of innovation and creativity in terms of the content they offer. This, this time at EE we list down 5 of the most unique dance and music festivals across the globe. 1-Meadows in the Mountains (Bulgaria) This unique music and dance festival takes place in the serene surroundings of Bulgaria’s Rhodope mountain range and offers a chance to commune with nature to a blissful soundtrack of afterhours house, disco and techno. An important highlight of Meadows in the Mountains festival is that it has an honorable commitment to eco-friendly partying: the organizers are committed to sourcing timber shacks, art installations and stages from the local forest. Appearing on those stages are all kinds of live bands which include genres like funk, dub, alternative and jazz ones and, of course, the obligatory earnest men with acoustic guitars. The festival is also hugely popular for the post-festival pool party, tickets for which are sold separately. 2- Fusion Festival (Germany) Communal, countercultural and often described as the European Burning Man, anything goes at Fusion festival held at Larz, Germany. Located, oddly enough, on a disused military airfield, the four-day programme of the Fusion Festival is packed full of music and performance art, art installations and sculptures also dotting the site. The distinguishing factor of this festival is that the emphasis isn’t just on performers to perform but also the attendees are encouraged to dress up, bring instruments and generally express themselves however they see fit 3- Bahidorá (Mexico) Festival, carnival and hipster-honeytrap, Bahidora music festival organized in Mexico is a 24 hour party that celebrates not just the passion of the music but the spirit of life itself. The setting is gorgeous with acts being performed next to a sparkling blue river flanked by palm trees. The revellers colourful: many are resplendent in jazzy beachwear and feather headdresses, with a fondness for spontaneous processions. As for the music, it’s a mix of carefully selected indie, electronica and hip hop: Coco Rosie, Modeselektor and De La Soul. A point worth mentioning is that Bahidora is the only music festival in the world where you can learn circus skills and kayaking. 4- Fuji Rock (JAPAN) This unique festival organized at Niigata prefecture in Japan is different as you require a trip up a mountain by cable car to see the performances. The 20 minutes of highwire travel is all takes to reach the glorious stage and is a good illustration of the festival’s vast size. The festival is known for its beautiful verdant setting in the Naeba resort and is the biggest music festival in Japan 5- Wilderness (UK) Wilderness is as much a celebration of the inner life (there are talks and debates, a spa and yoga classes) and good old fashioned back-to-nature activities (horse-riding, wild swimming and foraging) as it is a music festival. Hence this music festival attracts crowds that are not average festival goers on the lookout to get hammered. There’s more of a family friendly vibe to the festival where an entire family can go and simply unwind themselves. The beautiful lakeside Oxfordshire setting Wilderness calls home will host an excellent line-up of musicians including Bjork, Ben Howard and funkmaster George Clinton, performing with his legendary bands Parliament and Funkadelic.
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With summers at their peak, the need to refresh and chill is on the rise. As a step in the same direction, Celebrity Chef Vikas Khanna recently unveiled his latest book – Shaken & Stirred offering a large variety of simple and easy recipes of non-alcoholic beverages to help readers beat the heat this season at a glittering ceremony in Delhi recently. We MediaWorks who were assigned the task of organizing the launch also inculcated an array of engaging activities that allowed the attendees of the event to directly communicate with Michelin Star Chef. These activities ranged from Blind Tasting Games, Unique photo opportunities and Book signing games. Commenting on the launch – VinayKumar , Director We MediaWorks said “We have had a long relation with Chef Khanna and have worked closely on past launches and activities as well. This time was no different and was equally exciting to deliver quality and excellence at the launch.” The highlight of the launch was the refreshing setup and out of the box branding solutions like customized table pennants and bar displays. The launch was attended by members of the media and a large number of parents who came with their kids to learn more about how to beat the heat this summer for the Chef directly.
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Baggit, one of India’s handbag brands recently launched its digital campaign #PlayTheLifeGame. The campaign celebrates the many facets of a woman and Baggit as a brand complements each facet of her with its eclectic collection of bags. Therefore giving women the choice and the freedom to be what they want to be in the game called life. Baggit’s Play the life game campaign is an extended part of the core thought of Play the Life Game. The digital campaign is a part of this thought. The campaign kicked off on 9th May 2015, Saturday and within the 15 minutes of the launch the PlayTheLifeGame hashtag was trending on Twitter across India on the 3rdspot. The digital campaign was aimed at driving up visibility and engaging the target audience in a fun conversation showcasing the many moods of a woman along with SS15 collection of Baggit. The entire campaign tied in to a call for action on the Baggit website for purchase. The campaign included a series of interactive films which were divided into different expressions – one for each mood- Carefree, Liberated, Feisty, Naughty, Determined, Daring & Offbeat. One can select the mood according to her choice. At the end of the video one has to nominate a friend who you think is having the same mood. This lead to a lot of tags and conversation on the social media pages of the brand. Commenting on the campaign, Vicky Ahuja, Director Sales & Marketing, Baggit said, “We have been overwhelmed by the response that the campaign has received. The conversation and pace of the campaign has kept us on our toes. It’s not only interesting but really cool to see the amount of fun and engagement that the audience is having with the campaign. Plus it has been really effective for the brand and fits in perfectly with our campaign messaging.” The campaign spans over six weeks. Within the first few days it has got a good start, but there’s more on the cards over Baggit’s various social profiles. Jack in the box, Mumbai took over the digital duties of Baggit India from 9th May to launch the Baggit Spring Summer Campaign 2015. While there were updates on Facebook about the videos and the nomination, there was quite a buzz generated around #PlayTheLifeGame as followers tweeted about, watched and shared the different mood videos. Moments after the launch of the activity, #PlayTheLifeGame trended in India.
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Global property consultancy, Knight Frank, in association with Rolls-Royce Motor Cars Mumbai and Anmol Jewellers, hosted the launch of ‘The Wealth Report 2015’ at Taj Lands End, Bandra on 10th April 2015. This yearly issue provides an insight into the attitudes of ultra-high-net-worth individuals towards property, investments and spending patterns across the globe and provides an annual analysis of wealth flow and property investment around the world. Producer Ramesh Taurani with wife Anmol Jewellers added sparkle to the evening by showcasing the ‘Era of Design’, a fashion show with Jade by Monica & Karishma as their clothing partner. Femina Miss India 2012 Prachi Mishra and Miss India Universe 2013 Manasi Moghe sashayed down the ramp in Anmol’s jewels and Jade’s beautiful creations to conclude the glittering showcase which was harmonized with live Sufi music by Anuraag Dhoundeyal. (L-R); Monica; Mansi Moghe- Femina Mis … chi Mishra- Femina Miss India 2012 Celebrities spotted at the event included Shankar Mahadevan, Preeti Jhangiani, Parvin Dabbas, Urvashi Sharma Joshi, Varsha & Ramesh Taurani, Divya Khosla Kumar, Wardha Nadiadwala, Rahul Roy, Tisca Chopra, Kaykasshan Patel, Babita Malkani, Riva Bubber, Nisha Jamwal, Jaya Misra, Venugopal Dhoot, Indu Shahani and Malti Jain. - See more at: http://everythingexperiential.com/knight-frank-partners-with-rolls-royce-anmol-jewellers-to-launch-the-wealth-report-2015/#sthash.1nqSOoiR.dpuf Actor Rahul Roy Shishir Baijal, Chairman & Managing Director, Knight Frank India said, “The definition of luxury living has evolved with the changing times. Understanding the new aspirations, Knight Frank as a company has been associated with the Luxury segment for over 100 years and has some of the finest luxury homes currently mandated with the firm across the globe. Keeping the momentum alive, we are happy to partner with Rolls-Royce & Anmol Jewellers and present before you the 9th edition of Knight Frank Wealth Report.” - See more at: http://everythingexperiential.com/knight-frank-partners-with-rolls-royce-anmol-jewellers-to-launch-the-wealth-report-2015/#sthash.1nqSOoiR.dpuf Actress Preeti Jhangiani Mr. Sharad Kachalia, Director, Rolls-Royce Motor Cars Mumbai Navnit Motors Pvt. Ltd. – “The Wealth Report 2015 launch in collaboration with Knight Frank & Anmol Jewellers was a great synergy between Fashion, Lifestyle & Passion and the right platform for networking with Ultra High Networth Individuals.” - See more at: http://everythingexperiential.com/knight-frank-partners-with-rolls-royce-anmol-jewellers-to-launch-the-wealth-report-2015/#sthash.1nqSOoiR.dpuf Grand finale with Ishu Datwani- Director Anmol Jewellers alongwith Designers Monica & Karishma for Jade-II “It is a great privilege for Anmol Jewellers to collaborate Knight Frank, Rolls-Royce and Jade by Monica & Karishma to design an exclusive evening which celebrates luxury, glamour and fine living with utmost panache. We believe true luxury is about creating experiences which captivate your heart & imagination, which is what we have always strived to achieve when it comes to our designs and relationships.” said Mr. Ishu Datwani, Founder, Anmol Jewellers Ishu Datwani Director Anmol Jewellers along with Jade designers Monica & Karishma - See more at: http://everythingexperiential.com/knight-frank-partners-with-rolls-royce-anmol-jewellers-to-launch-the-wealth-report-2015/#sthash.1nqSOoiR.dpuf Ishu Datwani- director Anmol jewellers with Actor Pravin Dabbas with wife Preeti Jhangiani Ishu Datwani- Director Anmol Jewellers with Fashion Designer Babita Malkhani Ishu Datwani with Shankar Mahadevan & Siddharth Mahadevan
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Cricket Association for the Blind in India (CABI) affiliated to Paralympic Committee of India (PCI) and World Blind Cricket (WBC) recently announced Indian Blind Cricket Team’s Tour to England for Bi-Lateral Series and Bahrain for friendly matches. England and Wales Cricket Board (ECB) have invited Indian Blind Cricket team to play 3 T-20 and 3 One Day International matches in England from May 24th – 31st in England. While Men in Blue will be in Bahrain from 1st- 4th June 2015. The team will arrive in India on 5th of June. The team has been practicing in Valsad, Gujarat since 18th May and is all set to take on the English. Taling about the series Captain Shekar Nayak said: “The team is well prepared and is in good form. Recent experiences of playing zonals and earlier World Cup wins make me confident of a win in the Bi-lateral series too. We have a good coach who has been working hard with us and the boys are very determined.” Mahantesh G Kivadasannavar General Secretary, CABI said: “The proposed tour is very important as the champions are playing first international tournament after the World Cup victory. This will be a good preparation for the forthcoming 2nd T20 World Cup for the blind in 2016 . We are going to host it and hoping to organize the tournament in multi cities at a grand scale. It is a great honor and pleasure that Ms. Caralisa Monteiro popular playback singer from Bollywood and exceptionally good sports person herself has kindly agreed to be a Brand Ambassador for CABI. I am sure her association with us will boost our image and bring lot of support from various quarters including Bollywood.” Caralisa Monteiro, Singer and Brand Ambassador, CABI said: “This is a really special day for me to be a face of CABI. I am feeling proud and honored to share the stage with these real life champions. I am sure they will repeat the history and will make us all proud again. I humbly appeal all the Indians to once again cheer their heart out for the Men in Blue”.
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Cricket lovers all over the country had one more reason to enjoy the on-going cricket season reached in its final leg. Ola, mobile app for personal transportation and the official cab partner for 5 IPL 2015 teams recently announced that it has tied up with Hard Rock Café India to offer every customer a free drink / beverage during the semi-finals when they take a ride to the Hard Rock Cafe outlets in their city through the Ola app on May 22nd. As part of the offer the customers simply had to flash their trip invoice on their phones to get their free drink/beverage. Hard Rock Cafe also created dedicated zones to screen playoffs during the final match. To participate, customers had to enter the code ‘Matchnight’ in the Ola money recharge screen. A few lucky fans also got access to an exclusive all expenses paid treat at Hard Rock Cafe outlets during the finals. “This cricket season has been a great success for brand Ola through the association with five IPL teams. We have been able to engage with cricket fans like never before, with our Twitter and Facebook campaigns this season. Through our partnership with Hard Rock Cafe, we aim to take this engagement to the next level. We are now offering our fans a chance to enjoy the last few matches in style by being a part of the private screening of the match at Hard Rock Cafe in their city. We will ensure they have a great experience during the all-expenses paid evening dedicated to the love of cricket, at Hard Rock Cafe”, said Sudarshan Gangrade, Vice President – Marketing & Alliances at Ola. Vikram Varma, Associate Vice President – Marketing, Hard Rock Cafe India said, “We are happy to join hands with Ola in their efforts to pamper cricket lovers. We will ensure that Ola’s guests have a great time with us in this last leg of the exciting cricket season.” Along with ensuring that customers have a good time during the cricket season, Ola also enabled deserving drivers to watch their favourite player play. Basis their performance & passenger rating drivers were chosen across the country & were given free hospitality tickets so that they could watch matches along with family & friends. Md. Mohsin Khan, Driver partner at Ola Mumbai said, “Cricket is my passion & I have always enjoyed watching it but never got a chance to go to the stadium. It has been difficult to find time amidst driving but I was overjoyed when Ola gave me tickets to watch the match with my family. Watching it on TV is good but seeing it live was a dream come true for me. I could watch it around my duty timings so I didn’t lose out on business as well. This has just motivated me to perform better & win tickets next year also!” Ola had also announced the launch of its “TypesOfFans” social media campaign. The campaign, which was live on Facebook and Twitter, offered a drivers’ view of the different types of cricket fans that they get to travel with during this IPL season. The campaign was been conceptualized and created in-house by Ola.
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