Welcome to today’s nuptials at a great indian big fat wedding. From whatsapp wedding invites, twitter ‘jhoota chupai’ contests to facebook bride side vs groom side gupshup. Digital trends and tradition intertwine seamlessly to make the social extravaganza called ‘the wedding’ more fun and experiential.
The wedding scenario has revolutionized in several ways. A special #hashtag is created so guests can upload all the candid moments and cool selfies, some instant post-able proof that they are right-now-this-very-minute witnessing the wedding.
Although a large-scale event, there are few loved ones who miss out especially destination weddings. Today’s new age couples prefer a live feed of the whole event on their wedding page, So no matter where guests that can’t attend are, they can feel like they are there!
Wedding websites have given way to webapps. Along with larger than life showcase value, they are also functional in nature. They help in event micro management where the guests can directly upload their passport details, browse the wedding itinerary and enjoy sangeet tutorials right at their fingertips.
“We did a wedding in Abu Dhabi where we placed live instagram walls at the venue to encourage all guests to upload their memories with the unique hashtag created for the couple. In this way, we captured all the candid moments that the photographer might have missed and eventually made all guests potential photographers. Team Social Shehnai also presented the couple with a bless book that had been secretly made constituting of all the blessings bestowed upon the couple by their guests who weren’t that tech savvy, which was later also uploaded on their wedding page. The idea is to integrate social media with real life conversations to capture the buzz around a wedding and build a unique ‘experience’. It should be a right mix of fun content both digitally and on ground,” says Diksha Haria, Executive Director at Social Shehnai.
Social media is undeniably a great tool for communicating, participating and sharing. And isn’t that what weddings are about? – Families getting to know each other, sharing and participating from a distance, slowly developing a certain level of comfort.
We might very well be staring at a new trend. It should only be a matter of time before we see some wedding specific social media apps.
Ever wondered how Hum Apke Hai Kaun would be in today’s social age?
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