McDowell’s launched its X Series at NH7 Weekender’s satellite show in Noida, held at The Great India Place Lawn on 29 March. Presented by House of McDowell’s Soda as the official title sponsor, the event focused on music and community gathering.
A key highlight was the introduction of McDowell’s X Range—a selection of vodka, gin, citron rum, and dark rum, crafted for a generation that embraces bold blends. The X Series from The House of McDowell’s featured Indian-inspired flavours such as filter kaapi, ginger cinnamon, and star anise, adding a unique twist to the festival bar and enhancing the cocktail experience for attendees.
The event’s lineup included Seedhe Maut, Chaar Diwari, Yung Sammy, and Dr. Psych, drawing a crowd for the live performances.
Speaking about the experience at NH7 Weekender, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, stated, “ For today’s digital-first consumers, especially Gen Z, it’s all about authentic, immersive experiences with their inner circle of friends—this partnership is the perfect way to bring that to life. We’re here to turn every beat into a moment of camaraderie, ensuring each city is filled with high energy, joy, and the spirit of togetherness.”
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