www.LIVSports.in, the official Mobile and Internet broadcaster of the 2014 FIFA World Cup registered a record number of downloads and Live match views between 13th June and 13th July 2014. The Sports Entertainment digital destination attracted over 20 Mn page views in the last month. Viewers spent on an average of 28 min watching the Live streaming of the matches across online, mobile and the tablet LIV Sports application.
Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, “The 2014 FIFA World Cup digital viewership is a gratifying proof of LIV Sports’ success since its launch a little over a month ago. Our goal was to redefine the way sports content is viewed and consumed in India via a new category – “Sportainment”. We are glad to see that Sports fans have engaged with LIV Sports.”
The top 3 matches, by time spent were –
FINALS – Argentina vs. Germany – 48 mins
Semi-finals – Netherlands vs. Argentina – 42 mins
Quarter finals – Netherlands vs. Costa Rica – 41 mins
Of the total traction observed on LIV Sports, the maximum percentage of unique views came from the six metros (53%) with Mumbai and Delhi in the lead (13% each), followed by Bengaluru (10%). 83% of the total viewers in the country were within the age bracket of 18-34 years. The 2014 FIFA World Cup on LIV Sports also attracted 25% female viewers; engagements like the Predictor, “Mohit Bana Messi – Jerseyfy Me” and “Pehchaan Kaun” helped achieve this.
LIV Sports also registered phenomenal numbers in terms of Social presence. The Blogger outreach programme enabled a reach of over 2.85 Mn.
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