Nike Training Club is a global fitness community of girls driven by self-expression in movement and training. It embodies Nike’s commitment to inspire and enable female athletes through its services and experiences.
The N+TC App is the digital heartbeat of the club, uniting its members no matter where they train. The full-body training app caters to every level of fitness. Athletes can choose four-week programs or one-off workouts in order to chase their goals of getting lean, toned or strong.
The latest update for the Nike+ Training Club App packs in a bundle of new features and introduces an all-new athlete-led workout to help female athletes around the world connect with their fitness community and reach new personal bests in 2015.
“The Nike+ Training Club App is connecting our community of athletes like never before,” said Kerri Hoytpack, Vp of Brand Marketing, Nike Women. “Women will now be able to communicate with each other through the Nike Sport Feed, from organizing local group workouts to sending encouragement around the world”, she added.
January’s updates were driven by insights from Nike’s relationship with a digital community of more than 65 million women. One key insight was about connecting with the community — the more Nike+ friends an athlete has, the more active she is.
With this in mind, the Nike+ Training Club App now features new, easier and more fun ways for her to connect with friends to encourage them and share her own successes and goals. The all-new Nike Sport Feed will help her stay engaged with her friends as well as the broader N+TC App community. For example, after a user shares her completed workout in the app’s sport feed, her friends will be able to both “cheer” and click into the workout to try it themselves. The Nike Sport Feed will also house workouts of the week and user-generated photos that can be personalized with data about the workout.
The updated N+TC App will also include a profile feature and improved navigation. The profile will track a user’s NikeFuel tally, as well as update her on her friends, workout minutes and program progress. The improved home screen layout makes it easier for her to jump into her favorite workout or discover new workouts.
Athletes’ insights revealed that N+TC App users who share their workouts more than once in their first month using the app do 80 percent more workouts in that same month. To encourage more motivation, the team enhanced the sharing features within the app to make it even easier and more fun to share.
The updated N+TC App introduces photo sharing on Instagram, Facebook and Twitter. Athletes can snap a picture before, during or after their workout and choose from a variety of fun stamps and overlays to share with their community. Her photo will also populate the Nike Sport Feeds of her Nike+ friends’ N+TC Apps.
Launching with the app update is the new NTC Tabata Toned Workout, featuring six of the world’s best female athletes showing how they tackle the most intense workouts for top results.
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