Marriott International Asia Pacific recently announced its unveiling of Meetings Imagined (MeetingsImagined.com) and its Meeting Services App to the region’s events planners and organizers. The two digital innovations are intended to assist the planner, from inspiration to execution. Meetings Imagined will be launching across approximately 100 properties throughout Asia Pacific and 13 Marriott International properties in India as follows.
Bengaluru Marriott Hotel Whitefield
Goa Marriott Resort & Spa
Jaipur Marriott Hotel
Kochi Marriott Hotel
Hyderabad Marriott Hotel & Convention Centre
JW Marriott Hotel Bengaluru
JW Marriott Hotel Chandigarh
JW Marriott Hotel Mumbai
JW Marriott Mussoorie Walnut Grove Resort & Spa
JW Marriott Hotel New Delhi Aerocity
JW Marriott Hotel Pune
JW Marriott Mumbai Sahar
Renaissance Mumbai Convention Centre Hotel
Transforming Meetings into an Experience: Meetings Imagined
Meetings Imagined is an online platform modeled on the user-friendly Pinterest.com and the Chinese Huaban.com online forum. It provides expert tips on everything related to meetings, including networking activities, maximizing social media exposure and creating the right meeting environment. Meetings Imagined also includes the latest meeting trends and hundreds of inspirational images to spark creativity. Marriott International’s research discovered that there are seven purposes for meetings: celebrate, decide, educate, ideate, network, produce and promote. Meetings Imagined allows meeting planners to design their meeting with a purpose in mind; the website is curated around these purposes and the component building blocks of meetings – setup, food & drink, tech & supplies, and experiences.
In addition to the website, event planners can collaborate on event creation with Marriott International’s Meetings Imagined specialists who are available in 11 Asia-Pacific markets.
“Marriott International has been studying the way planners interface with hotels when they organize events. We have mapped out the planners’ journey, from the moment they have a need for a meeting, all the way through to how they search, book, plan and design the meeting. We aspire to provide something different to address the milestones – and pain points – in the planners’ journey.” said Ms. Peggy Fang Roe, Chief Sales and Marketing Officer, Asia Pacific at Marriott International. “Meetings Imagined is a unique approach to help planners and organizers to design more inspiring and engaging meeting experiences for their delegates based on the purpose of the meeting.”
Offering real-time connectivity: Meeting Services App
The Meeting Services App is a continuation of Marriott International’s innovation in technology, spaces and services, and builds upon the brand’s existing offerings. The app provides real-time connectivity to Marriott for meeting planners and features a wide range of functions. This includes a chat facility to connect MICE organisers with Marriott’s event team throughout the planning and execution process, and allows Marriott to respond immediately to any issues or requests, and to inform the planner on how the request is being handled.
As of this year, the Meeting Services App is available in 20 languages , at 100 hotels under Marriott Hotels, JW Marriott, Renaissance, The Ritz-Carlton, Autograph Collection and Courtyard by Marriott across the region. The app would be active in India from June, 2015. The app will be available to meeting planners who use Marriott’s facilities through the following brand names:
Marriott Hotels: Red Coat Direct
JW Marriott: JW Event Concierge
Renaissance: R.E.N. Meetings Expert
The Ritz-Carlton: ((chime))
Autograph Collection: Meeting Services App
Courtyard by Marriott: Courtyard Connect
Win a Stay at any Marriott International Hotel in India
To inspire event planners to share their meeting ideas, Marriott International is launching a “Share & Win” game until May 9, 2015. Participants simply create an account and compile their set of meeting ideas in the form of photos which will be shared via Meetings Imagined. A two-night stay at any Marriott International hotel in India will be awarded to the winner whose set of photos is most actively shared.
