Kingfisher has announced a strategic collaboration with Twitter, making them the first Indian brand to run a cross-platform Twitter campaign. With this tie-up, Kingfisher’s Twitter campaign aims to engage every cricket lover in India with a mobile phone to not only share tweets but also receive tweets from their favourite players, teams, commentators and former cricketers. The campaign will see Kingfisher engage all cricket lovers to share tweets whether or not the user has access to the mobile Internet. The Tweets will be available to offline users through the following two routes: Promoted Tweets sent by Kingfisher’s account (@kingfisherworld) in the Twitter app The Best of Cricket Tweets sent via SMS to any user who places a missed call to 080 6753 0303 Kingfisher aims to create the longest virtual cheer by asking their online community to sing along with them by tweeting with #OoLaLaLaLeO to create the longest string ever. Since Kingfisher are the Good Times partners to 7 teams, all the teams will re-tweet out the #tag OoLaLaLaLeO asking their players to pass it on. The teams will be tweeting out a vine with their players singing the jingle and using #OoLaLaLaLeO, thereby urging their community to participate in creating the longest cheer. Samar Singh Sheikawat, Senior Vice President – Marketing, United Breweries Limited, said, “Kingfisher is all about getting people together to have a good time, and providing them with innovative experiences. We have been long-time supporters of the T20 Tournament and its teams, and innovation has always been at the heart of all of our activities around it. The tournament provides the perfect opportunity to bring people together over real time, real-world moments to carry the conversation forward, on a digital platform..The partnership between Kingfisher and Twitter is a natural fit, and we’re looking forward to much more Good Times in the weeks ahead!” Taranjeet Singh, Business Head, Twitter India, added, “Kingfisher is one of the first brands in India to boldly leverage the full power of the Twitter ecosystem to connect and engage with their customers – be it online, mobile or offline users. Thanks to Kingfisher, cricket fans around the country can get updates on the IPL action and hear the roar of the crowd through organic, promoted or curated Twitter content delivered to their mobile device. Powered by Twitter’s mobile advertising platform and its ZipDial partner’s mobile solutions, Kingfisher’s campaign can be seen on any mobile device with or without Internet access.
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The entertainment industry has witnessed remarkable changes in recent years, and this change has blurred the traditional distinction between agents and managers. It has become typical for managers to behave like agents and vice versa. The relationship between the artist sand their managers is usually the most important one they have. The manager ultimately becomes responsible for looking out for the artists’ best interest when dealing with agents, promoters and press. Thus both artists and their talent managers are accountable for the efficient working of each other in this industry. Here at EE, we delve deep into the issues faced by talent artist managers in the present time. Speaking to a few renowned names in this domain we make an effort to identify and analyze their issues. Listing issues from his industry experience, Mr. Tarasame Mittal, Founder TM Talent Management mentions the following: Problem: Lack of Understanding about the term Talent Management/ Artiste Management/ Celebrity Management – a lot of talent do not understand the process and need of talent management. They either see us as someone who will handle their calls or someone who will get them more business. The truth is these are all short term situations. In long term an association with artist and management can only sustain if both understands the subject matter clearly. Solution: We make sure that before signing any artist/ talent – we make them understand the entire process of Talent management we follow. This includes a presentation, detailed discussions and meeting with the entire team. We try to make them understand the importance of everything- Building Image, Strategic Promotions and Tie Ups, Liaisoning with the Industry, Sales and Service Process etc. Problem: lack of trust – with their past experiences and what they had been hearing about management generally, they don’t really believe in the honesty and transparency of the management. Solution: Honesty and Transparency is the biggest and the most important tool in any association and it’s the same in talent management. We at TMTM have a unique CRM software (1st of its kind in talent management) which gives details and updates of each query / business we discuss and conclude for a talent. The Talent is completely aware of everything what we do for him/ her. Another issue that arises at times is insecurity. This is one of the biggest problem which artists have. When we have good business for them – this problem doesn’t arise, it only happens when the business is low. Although we have not been able to find an apt solution of this as yet as it is more psychological. We try our best to have regular business for them. Mr. Jayesh Shah, Managing Director, Glow Show Entertainment looks at a broader perspective considering both Indian and International artists and relates to the following: Problem: Bollywood artists need to upscale the standard of their performances and need to improve their presentation. With the advent of technology and innumerous bright ideas being incorporated by artists worldwide, people’s expectations have increased to a much greater level. On a general note, International artists are much more punctual, their deliverables are unique and indulging with them is a value for money. Solution: Mr. Shah believes that there is a need for unique concepts to be created. Artists need to work on their packaging and incorporate variations in their performances. They need involve backdrops and be technically advanced and be aware of unique concepts being practiced in the world. Delving deeper into the scenario, Mr. Raj Bhanushali, Director Black Hat Talent Solution & Consulting lists the two problems as follows: Lack of adherence to appearance/call time of a show: There are times when we face this issue especially with some well established artists wherein they don’t adhere to the call time given to them for the show. Their attitude is rather casual & in spite of having ample time to get dressed, do their make-up etc. & be ready for the show, they are late to reach the venue. This happens even when the venue is at the same hotel where they have been put up by the client. It appears that they think it’s acceptable or shall we say their ‘birthright’ to be late. This attitude is highly unprofessional even though they are paid 100% in advance & the standard terms and conditions of the agreement followed by the event industry are totally in favour of the artists. The artist needs to understand that we cannot call them just 5 minutes before their entry as that would pose a serious risk to the timely flow and execution of the event as some of the other activities which are also a part of the event flow (for e.g. speeches by company officials) cannot be timed exactly. Hence it’s paramount that the artist in question be ready back stage at least 25- 30 minutes before their scheduled performance to ensure a smooth and stress-free execution of the event. The uncertainty and stress caused by their late appearance increases the tension faced by the event crew which is often worried that they could miss the timing of their entry which in turn would upset the rest of the event flow. Even if the artist just about makes it on time before the entry I think it’s not acceptable as it adds to the stress for the event crew due to the uncertainty on whether the artist will turn up on time for the entry. It’s anyways a high pressure, stressful job for the event crew. Unreasonable requirements on travel/stay for their entourage There are times when we realise that there are too many people traveling with the main artist(s) whereas the job could have been done smoothly even with a smaller entourage. Just because the cost for such travel/stay is to be borne by the client, the artist shouldn’t expect the client to pay for accompanying family member, additional crew members who have a minimal or no role in their performance. In some cases it would seem that the artist is travelling not for an event but on a holiday with friends which is funded by the client. The solutions to the above issues as he suggests are: I think our industry association EEMA should set some guidelines for the artists & these need to be circulated amongst the artist fraternity. It should encourage agencies to report such incidents or issues faced by them with artists & their managers. I am sure there will also be some cases whereby the artists would be facing issues with the agencies in terms of the deliverables as per the agreement not being met by the event agency. The artists should also be encouraged to report such issues. Although at times it may be difficult for EEMA to ascertain the faulty party as both sides will have their stories to tell. However the artists/agencies that exceed a certain number of complaints against them can be penalised by EEMA. The artist may be warned initially & given a chance. However if they still don’t change their ways & cause trouble for the event manager EEMA should term them as ‘Blacklisted’ & thereby discourage its members to book them. This will ensure that the artists & their managers don’t take event managers for granted. Mr. Sonu Tyagi, Director, Approach Entertainment feels logistics are a great issue while dealing with artists. He says “If an artist asks for a luxury car and a five star accommodation and somehow the client doesn’t provide it, it is when the ego issues arise.” Artists like to be treated as celebrities, and we all know it. So in circumstances like such, there arise trust and ego issues. Another problem as he quotes is at times artists are not in the favour of performing for longer duration at events which they are being asked for either by the client or the crowd. This also results in an issue at times. He says “The problem only arises during the time of the event. We do not generally face any problem while hiring artists.” Solution: I think clients should mention even the minutest of details in the contract to avoid any sort of confusion and disagreement with the artists. This would bring transparency and will be better for both the artists and the clients. These were some of the most important issues faced by talent artist managers these days. There are several other similar issues that talent managers face in this industry. To conclude, talent managers feel that their clients should generate enough trust in them and consider them fair while they quote their prices.
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As India emerges from an extended holiday this weekend, after Navratri festival, many would have had the opportunity to perform the Garba dance at thousands of dandiya events held across the country. Dandiya Raas is a traditional form of dance from the city of Gujarat that is famously performed during the 9 days of Navratri festival. With its recent prominence especially among youth in the country, many event companies have taken the opportunity to host dandiya festivals across the country to celebrate the age old tradition. This year, Delhi city and its surrounding NCR region witnessed its own dandiya festival ‘Dandiya Beats’ at Appu Ghar OYSTERS, Gurgaon. Lasting 10 days, the daily evening event included a specially made statue of goddess durga and a ‘maha aarti’ being performed before the main event. Following the event, dandiya performances would begin with much pomp and circumstance with each night featuring a celebrity gracing the event. The event was organized with four agencies – CRI, E-Factor, Touchwood and Showcraft coming together to make the event memorable. Speaking on the impact that 4 agencies together could make making ‘Dandiya Beats’ a success, the official spokesman for the event, Chief Creative Officer of Showcraft Productions, Lalitt Gattani said, “this association has made Dandiya Beats much bigger, as the strengths of all partner agencies have come together.” Adding further to the conversation, he believes Dandiya Beats is quite different when compared with other such similar events. He said, “there isn’t any other event similar to Dandiya Beats as it is a complete Navratri event for 10 days and no other event is this long. The ambience and music at Dandiya Beats is also very unique and different compared to others.” The NCR region finally witnessed an event this big dedicated to Navratri after 4 years that had mesmerising ambience, maha aarti everyday, a festival-themed ‘Khaas’ bazaar selling chaniya choli, accessories, dandiya sticks etc. Once, a festival presumed to resonate only with middle-aged people is making a comeback with more and more youngsters taking interest in culture based events like these, to which they may not hold ethnic affiliations. “Youths of today are finding Navratri festivals extremely popular as they have been thronging Dandiya Beats in large numbers”, observed Lalitt Gattani based on the turnout. When asked how brands can benefit associating with events like Dandiya Beats, Mr Gattani said, “Dandiya Beats can offer the brands a unique customer activation opportunities for a sustained period as it is a 10 day event.” Showcraft has been a key player in planning and executing the whole event along with its partners. Festivals like these may not be held across the national capital and its surrounding while these could be held in multiple locations within a city like Ahmedabad that celebrates Navratri grandly. When asked about different agencies coming together in a city and holding a mega event for any festival, Mr Gattani replied, “I don’t think that all organisers should come together as everyone has their own niche areas where they excel, which gives people different choices to experience.” However, he believes Dandiya Beats is already a mega event and the crowd will multiply with each passing years.
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Myntra has announced the company’s transition to an “app only” platform w.e.f. 15 May 2015, marking the end of desktop and browser based shopping. With mobile-based commerce emerging as the next biggest opportunity, Myntra sees this as a step towards creating a differentiated shopping experience for its consumers, which will be individualized and engaging. The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will provide the base for creation of an inclusive market unprecedented in the history of fashion shopping. Mobile apps are taking utilitarian role in users’ life by being the default mode of accessing and consuming internet services. According to a recent study, 90% of smartphone users in India use apps, which is close to 158 million as of today. The country ranks second only to the US in the usage of shopping apps. [caption id="attachment_1958" align="alignnone" width="300"] (c) Sachin R. Saraf[/caption] By going App Only, Myntra aims to strengthen the core value proposition of helping people “Look Good”. There has been an incredible customer response to the fashion focused content and services such as style solutions by stylists, look good tips and curated offerings backed by a wide selection of brands. The company plans to take the next step by bringing a whole new experience to its users through a rich set of features that would enable discovery and consumption of fashion products, content and services – personalized to individual’s need, taste and choice. Speaking on this occasion, Sachin Bansal, Co-Founder & CEO, Flipkart, said, “There has been a tremendous growth of smartphones in India & it will continue to multiply over the next few years. Consumers’ are shifting fast to smart phones for commerce and information consumption in a big way. Smart phones with apps are becoming utilities that consumers access constantly for their various needs on a daily basis. We are already seeing the development of mobile-based commerce, which will be the most powerful, personalized, intuitive & inclusive market. It’s a great step that Myntra has taken towards creating a differentiated experience that will generate customer pull and make it a one stop solution for all fashion needs.” According to Mukesh Bansal, CEO, Myntra & Head of Commerce, Flipkart, “We are immensely pleased to announce our transition to an app only platform and promise a very exciting & new age shopping experience to our customers. Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized”, he added.
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Weddingplz.com, online portal dedicated to find the best wedding vendors in town,recently won the People’s Choice Award at Echelon Asia Summit’s Top100 Start-ups organized in Bangalore. “The quality of the start-ups presented here is very good. We had a very tough time going through the judging process,” shared Sanjay Swamy (Co-founder of early-stage VC fund AngelPrime) one of the members at the judging panel. “What is noteworthy is that many of the start-ups presented here are global-, mobile- and customer-centric. The traction of some of the startups is awesome,” said Ravi Gururaj (angel investor and member of Nasscom Product and Executive Council), a prominent member of the Indian start-up community and a judge at the Qualifiers. Raghunandan G, Co-founder of TaxiForSure (an online taxi booking startup recently acquired by Ola), and AshishBedekar, Head of MediaTek Labs (India), were also on the judging panel. Start-ups were selected from a pool of 500 applicants to pitch at the Country Qualifier Round at the Echelon Asia Summit 2015 (results of which will be declared shortly).They are still in the running to be part of the start-ups who will be exhibiting at the Echelon Asia Summit 2015 in Singapore in June.
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If you like attending events every now and then, you probably like creating one right in your own home. Perhaps, you must be already doing that in the form of birthday celebration or just a get together party. For people who like to go big on events, the thought of creating one’s own Intellectual Property must have crossed the mind. As no challenge may be too big to conquer, creating an IP may require some holistic thought process and direction. Let’s look at some of the factors that drive IPs. Behind every execution there is a plan, behind every plan a thought process is involved, a goal is involved. Similarly, behind every IP there may be some key focus areas that a person must think through. As the world we live in shrinks increasingly with time as a result of technology, a property needs to provide some form of experience, which people can connect with and value. Speaking on this subject, Supriya Sobti – Co-founder of Ragasthan says, “Whether it is time or distance, technology has shortened it to the point that people expect instant connect to any property, expect to see value instantly as well as instant recall value of the product. So, an IP is about creating that tangible property with the target audience in mind.” Once a person takes the first leap and organizes an event after putting every sweat and blood into it, it is important to patent it. Every property is unique that is worthy of patenting. Supriya believes that a property is an investment that requires massive resources, there are no shortcuts to it, and one puts in everything that he/she believes in it. Therefore, it is important to protect it. USP: Every person is unique so is his/her creation. A property needs to have an USP in order to not just stand out from the crowd but to provide a unique experience to people who are the real patrols for any property to become successful. Supriya says, “Ragasthan music festival is different from other festivals, which hasn’t been done before, we have to ride on the demographics and provide what they have not experienced before. It might take little bit of time to set up, but the uniqueness always help.” There is no magic formula to create an IP and there is no special personality trait that makes one owner of a successful IP. Supriya believes that it is more about self-belief in a product and in believing that the concept and idea will work. Anil Singh of Procam International said, “an IP is like your baby, you have to believe in it, feed it, raise it and grow it with time.” Another important aspect is ticketing model and pricing for any IP once the basics are in place. However, it can be a complex affair as initial period of any property may not attract sponsors in both value and size. A certain value can also be attributed around ticketing model. For example, Ragasthan carries the a standard pricing for the festival, there is no VIP pass or anything of that sort. She says, “we keep the pricing to minimal to cover the basic costs and pricing is kept same since we believe that music does not discriminate anyone.”
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Using the latest in virtual reality technology, BBC Global News Ltd recently launched a dramatic new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age.Be Everywhere campaign, which premiered at Cannes Lions last week (21 – 27 June) in the BBC World News pop-up studio space (Cabana 20/21 on La Croisette), illustrated the innovative digital opportunities available to advertisers in a new and unique way. Using direct mail, Be Everywhere virtual reality viewers are on their way to all corners of the globe so targeted potential and current clients can explore a fully immersive 360 video experience.Armed with the Be Everywhere smart phone app (available via the Apple App store and Google Play store) and their viewer, people could join presenter Babita Sharma in a virtual studio. The 360 experience allowed viewers to have a peak behind the scenes as Babita demonstrated the leading news brand’s digital products and the advertiser benefits. Be Everywhere highlights the BBC’s international news services’ position as a leader in digital innovation. The campaign demonstrated what BBC World News and BBC.com/news are offering their global audiences as they completely transformed the BBC News experience, from the development of the ‘sticky player’ to ‘my news’ on the redeveloped BBC News App (28million downloads and growing), while showcasing opportunities for agencies and advertisers. About the campaign, Chris Davies, Sales & Marketing Director, BBC Global News Ltd, said: “We know more than half of the BBC’s online traffic comes via mobile and tablet devices and with BBC.com now reaching a global audience of over 80 million unique browsers per month, that’s a huge opportunity for our clients. The ethos of Be Everywhere is digital innovation in all aspects of our work and I am delighted we are bringing this campaign to life in such a unique way. Exploiting developing technologies in this manner really illustrates our digital offer, demonstrating first-hand what the BBC can do. Whether it’s content that works seamlessly across devices or precise audience targeting, the campaign shows our dynamic and innovative approach for both audiences and advertisers alike and showcases how we are staying ahead of the curve in a rapidly changing media landscape.” The Be Everywhere video can also be viewed online at http://advertising.bbcworldwide.com/beeverywhere/#video
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English movie channel, Sony Pix is all set to take entertainment to the next level with the launch of its broadcast on mobile devices. Starting 01 July 2015, the channel comes alive on Tata Sky’s Mobile App. Subscribers of Sony PIX on Tata Sky will now get to watch their favorite movies on the channel live and on the go. This service will be available on Android, iOS mobile devices including Windows on PCs. So here’s a chance to hang out with your favourite AXN characters and watch your favourite Hollywood blockbusters anywhere, everywhere on TATA SKY Mobile!” SaurabhYagnik, Executive Vice- President & Business Head, Sony PIX and AXN says, “With the fast paced life and ever changing habits of young television viewers in India, Live TV on mobiles is the next big thing. Accessibility to high quality internet services and app friendly smart phones, this evolution is taking place at a dynamic pace. To cater to this changing need of our evolved viewers, we have partnered with Tata Sky to launch Sony PIX on this platform and also further strengthen AXN’s presence in this space thus reinforcing ourselves as thought leaders in the categories that we operate in” He further adds, “With the ‘Tata Sky Mobile App’, and our presence therein we believe that we will be able to augment the viewing experience of our channels and buttress our position as the favourite destination for Hollywood blockbusters and of the best favourite shows from the US. They will never be missed…Catch them from anywhere on Tata Sky Mobile.” Emphasizing the move, Paolo Agostinelli, Chief Content & Business Develoment Officer at Tata Sky said, “With the help of the Tata Sky Mobile app we have made our subscriber’s lives easier and enjoyable, as they can now carry their favourite shows anywhere they go. The addition of Sony PIX along with AXN to the bouquet of over 80 channels on the app, makes the popular movies and tele series genre an unbeatable combination.” To activate, one needs to be an active subscriber of Tata Sky, download the free Tata Sky mobile app from the app store and register the device. Take your PIX everywhere with ‘Tata Sky Mobile’ for mega premieres and your favourite Hollywood blockbusters such as ‘The Amazing Spider-Man 2’, ‘Captain America’, ‘The Hulk’, ‘The Hobbit’, ‘Hunger Games: Mocking Jay’, ‘The Twilight series, ‘The Iron Man Series’, Bond series etc on Sony PIX. Catch your favourite AXN shows such as ‘Hannibal’, ‘The Orphan Black’, ‘24’, ‘Elementary’, ‘Sherlock’, ‘Dexter’, ‘Californication’ etc… EVERYWHERE on Tata Sky Mobile. Download now! - See more at: http://everythingexperiential.com/sony-pix-goes-live-on-mobile-devices-through-tata-skys-mobile-app/#sthash.TIzoHsfF.dpuf
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In times when people are becoming savvy to book their homes online, Square Yards, leading real estate advisory with its ‘RE – Commerce’ platform sold 350 flats worth USD 40mn for Antriksh Group’s project Urban Greek through augmented reality platform ‘Scapes’ and online booking engine in less than 19 hours. In one of the most innovative campaigns seen in real estate industry, christening 5th July as the No Loan Day (#NoLoanDay), Antriksh Group offered prospective home buyers a unique chance to own a home by paying just 0.9% of the property value per month. Commenting on the innovative campaign, TanujShori, CEO of Square Yards said that “We were always confident of our unique hybrid model of on ground fulfilment coupled with online convenience to serve home buyers, but today with the resounding success of our RE-COMMERCE (Real Estate Commerce) engine, our hunger to bring ’never before ways to experience under construction homes before buying them’ has been stoked even more.” In a full-blown media campaign covering outdoor, print, radio and the internet, pre-registrations for this offer by inviting prospective home buyers with a clear cut communication that the booking window will open at 00:01 hours on the 5th of July. Both, Antriksh and Square Yards received an overwhelming response from property buyers even before the launch of the #NoLoanDay campaign. About ~7000+ pre-registrations were received on the website. Square Yards and Antriksh group together organized an event on the 5th of July where all pre-registered guests were invited to experience Urban Greek in virtual 3D reality before buying the home of their choice. The concept was a huge hit with home buyers thronging the experience zone by the thousands and resulting in a total sellout of the project in a little less than 19 hours. “I have never witnessed anything like this before in my life” said a jubilant Abhishek Singh Goyat, MD of Antriksh Developers. “We knew we were backing a competent team at Square Yards when it came to develop the online booking engine for Antriksh Urban Greek, but I guess the overwhelming response that we got from all over the world with people lapping up full floors of towers online from Dubai, Muscat & Singapore etc. is a testimony to this concept. It will set to become the need of the hour in today’s real estate market” added Mr.Goyat. This event marks the entry of Square Yards as only the third company in India to sell homes online after Housing.com and Snapdeal. But with this debut, Square Yards makes a thundering entry into uber competitive domain of real estate e-commerce by clocking in astounding sales figures of 350 transactions, with market value close to USD40mn in lesser than 19 hours.
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P. N. Gadgil Jewellers Pvt. Ltd launched its e-commerce website / e-Store with an exclusive ‘Try-on Jewellery’ feature also known as ‘Jewelfie’. Bollywood Diva Raveena Tandon graced the occasion with her presence. The ceremony also marked the launch of their E-Commerce Mobile App and the launch of Try On kiosk at the Vile Parle store (To be available at Thane and Panvel soon) inaugurated by Ms.Raveena Tandon. The comprehensive website will showcase centralized Jewellery Design Catalogue with all possible ready to buy as well as made to order design options. The exclusive jewellery Try-on feature on the PNG website will enable the consumers to create their profiles, try out jewellery, click pictures, shortlist favourite designs, save & share images on social media platforms, seek PNG support & counselling and actually buy and order through secured delivery tracking system all in the virtual environment. It offers the customers to make purchases 24/7 anytime, anywhere over the internet at their convenience and make informed buying decisions. The entire consumer goods industry is evolving. Today the Consumers are driven more by aspirations leading to changes in their expectations with reference to availability, affordability, choice, convenience, cost, security and technology reflecting clearly the transformation in their buying patterns. Apart from this, the changing lifestyles, busy schedules and their outlook towards shopping is also pushing consumers to make purchases online. Consumers today are looking at finesse and exclusivity in the product and are also willing to pay the premium for the same. There is a huge demand for made to order jewellery as compared to the ready stock. The main reasons are exclusivity of the product, budget constraints, occasions & investments preferences. On the other hand the consumer expectations are largely influenced by the way products are being made available to them especially through the e-commerce platforms. The made to order facility on the Jewellery Try-On enables the consumers to design and modify the selected / shortlisted jewellery pieces and at the same allows them to try it on virtually to check how it looks on them. So with this technology P. N. Gadgil ensures customer engagement right from the process of designing the product to delivering the product at their doorsteps. The Jewellery Try-On uses a virtual, centralized Consumer Experience & Relationship Management (CERM) platform hosted on a Cloud based technology that depicts Omni presence of the jewellery retailer, exactly resembles the showcase, jewellery counters, availability of all possible jewellery designs, buying process, delivery process, counselling etc. A completely secured e-store domain with SSL certification, that provides high-end security to consumer’s profile as well as order placing & tracking and doorstep delivery. Mr.SaurabhGadgil, Chairman & Managing Director, P. N. Gadgil Jewellers Pvt. Ltd. said ‘We believe our jewellery Try-on technology is a definite game changer in the sales & marketing of the gems & jewellery industry, in terms of its uniqueness, convenience and privacy it offers. Moreover, the change in consumer behaviour is being sensed by PNG since the last decade. In order to maintain traditional loyal customer base and to cater to the new age consumer we feel it is necessary to implement hi-end technological facilities to help consumers holistically. Our comprehensive e-Store will help us to reach out to places where we do not have physical presence, domestically and internationally. We expect our ecommerce website traffic to quadruple with this new feature increasing our brand visibility and help us position our business extensively on global map.’ On speaking with Ms.Raveena Tandon, she said, ‘My association with P. N Gadgil Jewellers has been for many years now. P N Gadgil is like a family jeweller for me. The success of P N Gadgil Jewellers speaks its own language; they have a legacy for innovation for over 100 years built with trust and core values coming down from their great grandfathers. This Try on Kiosk and Mobile App by PNG Jewellers is a very unique technology making its way for the first time in India, especially in the jewellery industry.” ‘The Try on feature on the ecommerce website of P N GadgilJewellers is unique and one of its kind software with completely secured cloud based technology & SSL certification. With this technology the consumers can access their profile from anywhere in the world and it will prove to be a key differentiator for PNG Jewellers in the jewellery business. I would like to thank P N GadgilJewellers for acknowledging our expertise and we look forward to the continued association with them in the coming future’ said Mr. SurendraKarandikar, CEO, Prorigo Software.
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