BeGood festival #ForEarth inspires 3500 attendees through conversations, workshops and music

EE News Desk Mar 05, 2020

#ForEarth, the second chapter of BeGood closed with a bang in early February 2020 at the newly refurbished DLF Avenue, Saket, New Delhi. The day long festival brought together believers, unified by purpose and music, to discuss and deliberate and get acquainted with likeminded people working in the field of sustainability.

Drawing in an audience of more than 3500 guests, the festival organised by Marketing Solutions featured meaningful workshops on sustainability showcasing some innovative work by sustainable start-ups, interspersed with conversations engaging the corporate sector and youth activists, special messages by the young environmentalist Vimlendu Jha and founder of the ILiveSimply movement Sonam Wangchuk; and ended with melodious music under the stars with Taba Chake, Lifafa and Midival Punditz curated by Red Bull.

Focussed on sustainability, #ForEarth draws its three-point agenda from United Nations Development Programme’s (UNDPs) 17 Global sustainability objectives to:

· Build a community creating awareness around critical environmental problems and threats

· Highlight unique perspectives around sustainability

· Create a movement of a more socially responsible world as a collective community devoid of singular agendas

Partnering this noble initiative were Swechha and Fridays For Future-Delhi Chapter, the flag bearers of all on ground activities pre and post the festival. While Swechha helped design the festival’s beautiful sustainable stage, curate the awareness workshops on sustainability and construct the e-learning modules, Fridays for Future, Delhi Chapter conducted a specially curated workshop on Climate Change among other activities. BeGood will continue this collaborative effort with them by executing educational workshops in schools through a learn and test approach to inspire simple behavioural changes.

Brand partners at the event included Panasonic India, DLF Avenue, BBlunt and Mobycy. Campus connect partners were Enactus and AIESEC of IIT Delhi, who extended their support through a cleanliness drive in different colleges in the city with the help of 200 student volunteers, and also bringing together young and senior leaders for the Youth Speak Forum.

The key focus areas for activities in the coming months will be air purity, plastic and waste management. These would be executed at individual, group, community and partner levels.