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Articles for Industry watch

Opening game of Hero Indian Super League registers 59% growth over last season

The Hero Indian Super League Season 4, opens spectacularly with 100% stadia attendance in Kochi. The inaugural match between the two time champions, ATK and last year’s runner-up Kerala Blasters FC got 25 million total TV impressions and registered an impressive 59% growth over last season’s opening game.

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Percept executes dramatic audio launch of 2.0, India's most expensive film yet

Percept Activ bagged the mandate of conceptualizing and executing the audio launch of the movie ‘2.0’ featuring the legendary superstar Rajnikanth and Bollywood action star Akshay Kumar. The Audio launch of 2.0 was held on 27th October 2017 at the Burj Park, Dubai and witnessed a crowd of over 12,000 people attending the show.

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Natura manages rigging for opening ceremony of Premier Futsal executed by Cineyug

On the 15th of September, a huge crowd gathered around in NSCI and it was all for one event, the opening ceremony of Premier Futsal League. Cineyug International Entertainment Pvt Ltd got Natura on board to rig aerial entries for the artists and for the trophy as well.

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Nagpur to boost tourism with World Orange Festival, Taplight to organise

Devendra Fadnavis, Chief Minister of Maharashtra unveiled the first look of ‘World Orange Festival 2017’ a festival in support of orange producers in Nagpur. This festival is supported by Government of Maharashtra and Maharashtra Tourism Development Corporation (MTDC). The festival promises to be a celebration upholding all about Orange coupled with cultural performances and contests engaging readers and visitors thus also promoting Nagpur as a tourist destination in winter.

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Numero Uno partners with 2nd edition of Super Sikh Run

Numero Uno, the apparel partners of the Super Sikh Run 2017 brought together the super heroes of the super squad for the half marathon to be held on December 10 at New Delhi and officially revealed their special run t-shirt along with the run t-shirts of other participants.

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Nickelodeon secures multiple sponsors for Kids choice awards '17, Dabur Red Paste stays

Nickelodeon is all set to kick off the awards season with the most unique award show in the country. After the grand success of its last two editions, ‘Kids Choice Awards’ is back in 2017 to empower the kids by providing them with an opportunity to vote for their favorites across multiple categories and decide who will take home the iconic Nickelodeon blimp. Dabur Red Paste presents Nickelodeon Kids Choice Awards 2017 powered by Jolly Rancher in association with Yellow Diamond and Funskool is slated to take place on 15th December 2017 at NSCI Dome, Mumbai. The awards which resonates ‘Kids ki choice, kids ki voice’ will once again be marked as India’s time to Slime!

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FreshMenu ties-up with Mumbai FC as official food partner

Food company FreshMenu.com has announced itself as the official food partner of the Mumbai Football Club for the ongoing Indian Super League (ISL). FreshMenu has specially curated a menu to meet high-nutrition demands of the players. The same meals will also be available to the football fans during the matches in intricately designed boxes.

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3 brands that engaged their li’l Consumers at Kidzania on Children’s Day

Brands with an aspiration to engage their young consumers on November 14, Children’s Day, embraced experiential marketing to establish a strong connect by collaborating with KidZania, a global indoor theme park.

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