Articles for Industry watch

Nickelodeon secures multiple sponsors for Kids choice awards '17, Dabur Red Paste stays

Nickelodeon is all set to kick off the awards season with the most unique award show in the country. After the grand success of its last two editions, ‘Kids Choice Awards’ is back in 2017 to empower the kids by providing them with an opportunity to vote for their favorites across multiple categories and decide who will take home the iconic Nickelodeon blimp. Dabur Red Paste presents Nickelodeon Kids Choice Awards 2017 powered by Jolly Rancher in association with Yellow Diamond and Funskool is slated to take place on 15th December 2017 at NSCI Dome, Mumbai. The awards which resonates ‘Kids ki choice, kids ki voice’ will once again be marked as India’s time to Slime!

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FreshMenu ties-up with Mumbai FC as official food partner

Food company FreshMenu.com has announced itself as the official food partner of the Mumbai Football Club for the ongoing Indian Super League (ISL). FreshMenu has specially curated a menu to meet high-nutrition demands of the players. The same meals will also be available to the football fans during the matches in intricately designed boxes.

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3 brands that engaged their li’l Consumers at Kidzania on Children’s Day

Brands with an aspiration to engage their young consumers on November 14, Children’s Day, embraced experiential marketing to establish a strong connect by collaborating with KidZania, a global indoor theme park.

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Poker Sports League Season 2 to be broadcast on TV this year

Poker Sports League, a unique initiative which brings together Poker enthusiasts from all across the world, is set to host its second season soon & is anticipating a much bigger attendance. PSL's successful inaugural launch earlier this year which enabled to gauge target audience & help boost the action during Season 2.

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Motivational event specialist Josh Talks raises funding from 3 angel investors

The startup Josh Talks has recently raised an undisclosed amount of funding from a number of prominent angel investors including - Mr. Apurva Chamaria, Global Brand Director, HCL, Girish Mathrubootham – Founder, Freshworks and Rohit Chanana, Head, Strategy & Finance – Hero Corporation to name a few. By using storytelling as a tool, the organisation produces inspirational video content aimed to give viewers a sense of purpose.

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DHL renews partnership with Hero Indian Super League for 3rd year

International express services provider, DHL, has announced the renewal of its partnership with the Hero Indian Super League (ISL). This marks the company’s third year in its sponsorship of the country's top professional football league as Associate Sponsor.

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We are not driven solely by profits, the intent is to augment Goa tourism- Vaishal Shah, Time Out 72

Having launched Watermelon Events just a few months ago, the enterprising 32-year-old Vaishal Shah is all set to launch music festival Time Out 72 in Goa this December. All eyes are fixed on this young newcomer as he gears up to compete in the major league and take a swing at the outrageous precedent set by Sunburn and Supersonic. While only time will tell if the festival survives or dives, Shah remains impressively nonchalant and self assured in this exclusive conversation with Everything Experiential just weeks away from the debut.

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Nirav Modi supports Elephant Parade India, Prince Charles and Duchess of Cornwall attend preview

Their Royal Highnesses, The Prince of Wales and The Duchess of Cornwall attended the official preview of Elephant Parade India yesterday at the British High Commissioner’s residence in New Delhi. Part of the 2017 UK India Year of Culture, the India edition of the Elephant Parade is organised by Elephant Family and is supported by the luxury diamond jewellery brand, Nirav Modi.

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