KidZania a global indoor theme park that partners with brands to create hands-on real-life experiences to inspire, educate & empower children has partnered with Parle Agro to set up a Frooti Mango Drink Factory. At the replica of the Frooti Factory kids get to role-play factory workers and get the opportunity to best understand the with the manufacturing processes of their favorite mango drink. The activity zone will feature kid-sized, child-friendly machines that are specifically designed to simulate the process of making a Frooti.Kids are involved in every step starting from the selection of mangoes, to making the pulp, quality check and finally the packaging. Speaking on the partnership, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said,“We are thrilled to partner with Parle Agro for Frooti for the Mango Drink Factory at KidZania Mumbai.In a fun filled environment, kids get to socialize and work as a team, challenging their motor skillswhile learn about the importance of following hygiene procedures, quality checks and safety measures. Commenting on the association, Ms. Nadia Chauhan, JMD & CMO, Parle Agro Pvt. Ltd., “Frooti is one of the most iconic kid’s brands in India. Almost every child in India grows up with Frooti. We are very excited to have our KidZania Frooti Drink Factory open to all its fans. We have ensured that the factory delivers a great experience to the citizens of KidZania and showcases the care and high quality standard that is ensured while making every single pack of Frooti.”
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Calvin Klein, Inc., recently announced that Calvin Klein Jeans hosted a music event in Los Angeles to celebrate the brand’s Fall 2015 global advertising campaign. The event was organized in partnership with Tinder and was hosted by actor Will Peltz and model Kenya Kinski Jones, who appear in the campaign together. The exclusive event was held at The Lyric Theatre, and featured a surprise musical performance by indie pop singer-songwriter Ryn Weaver. The party, which was attended by an eclectic audience of fashion, music and entertainment influencers, also featured DJ sets by Twin Shadow andWarpaint. For the evening, those guests wardrobed in Calvin Klein Jeans included Mr. Peltz and Ms. Kinski Jones; Twin Shadow; Stella Mozgawa, Jenny Lee Lindberg and Emily Kokal of Warpaint; Zoe Kravitz and Nicola Peltz. The Calvin Klein Jeans brand has a long-standing connection to music and has hosted music events in other cities around the world including Hong Kong, Sao Paulo, Beijing, London, Berlin, Paris, and Mexico City, among others. Calvin Klein has previously hosted musical acts such asJustin Bieber, Pharrell Williams, Rita Ora, Ellie Goulding, Jessie Ware, Iggy Azalea, Far East Movement, The Drums, and HAIM, among others. Calvin Klein, Inc. designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).
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Being Human, the clothing line with a heart, has always been a brand that believes in spreading joy. Treading further on this message, this Diwali, the brand has doubled the joy for its customers. With the launch of this year’s biggest Diwali campaign #SamePinchWithSalman, 3 fans stand a chance to meet Salman Khan. The campaign goes live from October 15, 2015 until November 1, 2015. The idea of the campaign is that the participants must create a look that Salman Khan would like to say ‘same pinch’ to. The contest entails that participants shop at a Being Human store between 15th October 2015 and 1st November 2015 and click an image of them wearing Being Human clothes. This image then should be shared on the brand’s Facebook Contest Post as a comment. The more likes a participant gets the more are his chances of getting shortlisted to meet Salman Khan. At the end of the campaign, 10 participants will get shortlisted with the highest number of likes and finally 3 winners will be selected by Salman Khan himself! And not just this but also up to 1 lakh worth of Being Human merchandise are up for grabs making this the ultimate Diwali campaign to participate. The creatives of the campaign entice the consumers to share a frame with Salman Khan. Using social media as the prime medium to create the buzz, Being Human Clothing will promote the campaign digitally as well as in stores. Royalties from Being Human Clothing are donated to Being Human – The Salman Khan Foundation to support the twin causes of education and healthcare. One can participate and stand a chance to win along with being able to contribute to these causes by the simple act of shopping.
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Haier, the home appliances & consumer electronics brand announced its strategic partnership with the Chennaiyin FC team, making it the brand’s second year of association with Indian Super League 2015. The Chennaiyin FC team from Chennai, which is owned by Vita Dani, actor Abhishek Bachchan, and cricketer MS Dhoni has over the past one year gained a lot of popularity with football fans across the country, attracting increased footfall during the matches. As part of the partnership, the team jersey which features Haier’s logo in front on the right hand side. Haier will also gain significant brand exposure around the grounds in form of in-stadium branding, perimeter board branding and all other benefits as an associate sponsor to gain visibility during the entire tournament. Commenting on the partnership, Mr. Eric Braganza, President, Haier Appliances (India) said, “We are delighted to be a part of Indian Super League for its second season. Our passion and commitment continues to strengthen for a fascinating sport like Football which demands its players and fans to be agile, bold, dynamic and tenacious. At Haier, we endeavor to chase dreams to realizing and achieve them. This association is a step closer to our audience, whose attributes resonate with those of Football. We are ecstatic that we can now bond with our audience at a more personal level and enjoy the spirit of football together.” Chennaiyin FC CEO, Ashish Shah: "I would like to thank Haier India for sponsoring Chennaiyin FC. At Chennaiyin FC, we are building a Club that is synonymous with supreme performance, continuity & a strong local connect. We are delighted that Haier, being a leading consumer durables brand, has decided to partner with us, thus, further strengthening our brand. We believe that this is the beginning of a long & a fruitful partnership between the two companies." The association further enhances Haier’s brand philosophy of ‘Inspired Living.’ To further extend the excitement and cheer amongst the fans, Haier also plans to conduct a contest on social media where participant will stand an exciting chance of winning personally-autographed football merchandise by the Chennaiyin FC team.
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On the occasion of Global Handwashing Day and the birth anniversary of former President of India Late Dr. A.P.J. Abdul Kalam, Dettol will pay him a tribute by taking the message of hygiene and sanitation to his hometown Rameshwaram. In partnership with NGO Gramalaya, Dettol will reach out to schools and communities in Rameshwaram to increase the awareness around importance of hygiene and sanitation. As part of its nationwide initiative Dettol Banega Swachh India, this project will focus on imparting hygiene education to school children, building toilets for communities, renovating primary and middle schools with proper sanitation infrastructure and maintenance of these facilities. Children can be powerful agents of change and it is imperative that they inculcate good hygiene and sanitation practices from the very beginning. Recognising the role children can play in the success of the Swachh Bharat Abhiyaan, Dettol has partnered with the best child education experts at XSEED and Butterfly EduFields to develop a hygiene curriculum for children in primary schools. This curriculum will create hygiene and sanitation awareness amongst children, who in turn can educate their families and communities. The curriculum has been developed in 4 languages – Hindi, English, Tamil and Telugu - and comprises student workbooks, a teachers’ manual and innovative teaching aids. The curriculum consists of 45 lessons over 3 years, covering 5 modules in Personal Hygiene, Hygiene at Home, Hygiene at School, Hygiene in the Neighbourhood and Hygiene during Illness. This will be taught in both government and private schools across Rajasthan, Uttar Pradesh, Telangana, Maharashtra, Bihar and Tamil Nadu over a period of 3 years and will educate 2.5 million children in the first year. Talking about initiatives undertaken by Dettol on Global Handwashing Day, Mr. Arjun Purkayastha, Marketing Director - Dettol, Developing Markets said “Global Handwashing Day is a special occasion for Dettol and it also marks as the birth anniversary of Late Dr. A.P.J. Abdul Kalam. This year we want to honour his advocacy of the role education plays in shaping up children for tomorrow. We truly recognise the cause he stood for and want to pay a tribute to his commitment with a small gesture by educating children in his hometown of Rameshwaram about importance of hygiene and sanitation. This is a small step towards our larger goal of taking this message to 2.5 million children across the country through the hygiene curriculum in the next one year.” In addition, Dettol in partnership with Indian Ocean had launched a new track “Banega Swachh India” on 2ndOctober 2015 to unite the nation towards the Swachh Bharat movement. The music track has received phenomenal response from the audience with views reaching to millions on social media. For every video share on social platform until end of October 2015, Dettol has pledged to educate one child on the importance of hygiene and sanitation.
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Bacardi Enchanted Valley Carnival, India’s camping music festival is back this year on the 18th, 19th and 20th of December at Aamby Valley City, Pune. With global superstars Tiësto and Fatboy Slim confirmed as headliners, Bacardi EVC 2015 promises to be the biggest till date. Apart from the world renowned legends on board, Bacardi Enchanted Valley Carnival 2015 has announced a stage programmed by Ferry Corsten featuring Alex Morph, Marco V & RAM, making it a multi-genre festival. Adding Indian talent to the roster, Arjun Vagale, will bring his intense & atmospheric techno sound to the festival this year. Kohra, next in the UnMute kin will be unleashing some wicked tunes along with Oozeundat- A duo who have surprised everyone with their collaborative journey at a young age and have taken over the Pune local scene to gain a massive fan base. The next artist- Sound Avtar, who is known as the man who made dubstep cool in India is also scheduled to play. These four performers are deeply connected to their Indian roots and have greatly contributed to the Dance Music scene here in India. Owing to the dedication and talent of these artists, the dance music scene in India has received a great impetus resulting in putting India on the world EDM map. Arjun Vagale is part of a new breed of producers who are making a massive globe impact. As one of the country’s electronic music exports, he plays incessantly back home and tours regularly in Europe, the USA and Asia. Arjun has played alongside heavyweights such as Richie Hawtin, Dubfire, Adam Bayer, Josh Wink, Apparat, Sasha, Fat Boy Slim, and Nic Fanciulli, while his erstwhile live act, Jalebee Cartel, shared headlining spots with The Chemical Brothers, The Prodigy and Modeselektor. Piyush Bhatnagar aka Sound Avtar is aforce from the country’s burgeoning Dance music scene. Hailing from Jaipur and based in Mumbai at the moment, Sound Avtar uses music production techniques, creativity and innovation and concocts tunes so monstrous that it’s hard not to take note of this young producer’s earth rattling productions and Live sets. Designed to explore a raw, futuristic and enigmatic style of dance music, Kohra aka Madhav Shorey harmonizes a spectrum of sonic dimensions into an ever-expanding sphere of musical ideas. Kohra has played at many festivals and clubs across the world. Sharing stage with global pioneers such as Pete Tong, Deadmau5, Dubfire, Richie Hawtin, Adam Beyer, Josh Wink, Christian Smith and Oliver Huntemann amongst many others has helped him hone a unique sound that is all his, yet has the ability to please a varied range of audiences. Oozeundat aka Roan Sable & Sidhant Naren are ayoung duo who share a mutual love for Techno and Underground electronic music. The duo has released Schubert's label 'Black Swan Recordings' with a dance floor burner 'Waste No Time' followed up with a slew of remixes for well-known names such as MBF (Traum Schllaplatten, Germany), Egothermia Records (Hungary) and more. 2015 started off on a positive note for the Oozeundat crew, as they were voted runner-ups for the 'Best Techno DJ 2014-15' at India's MyFavDJ Awards.
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Vibgyor Brand Services recently collaborated with the make up Brand Maybelline New York for Amazon India Fashion Week Spring-Summer’16. Maybelline New York, the make-up partner for the New York Fashion Week (NYFW) was all set to bring the latest trends and beauty expertise to their Indian consumers. The five – day event was held from October 7 – 11, 2015 at NSIC Grounds, New Delhi. To create this feeling and encouraging Maybelline New York product trials, a Maybelline Lounge was set up at FDCI displaying all the range of Maybelline products. A free makeover zone was created for the fashionistas and the public. Vibgyor engaged the by giving them high brand immersive experience by offering complimentary express makeovers and nail arts by the professional Make-up artists and gave tips and tricks for color selection and product application. Photo-op zones were also set up to click pictures and were instantly uploaded on social media. A huge LFD screen was displayed showing the Maybelline visuals, models walking the runway and bytes of emcee interaction with the fashion fraternity. The whole theme of the lounge was edgy, young, vibrant and matched with the coolness quotient of the fashion fraternity at the FDCI. A chill out relaxing experience was created in the lounge and the guests were served cocktails while getting their makeovers done. A small Maybelline kiosks was also set up at the holding area near the ramp where the emcee was interacting with the models, bloggers, fashion icons, celebrities and other artists. The 4th day of the Fashion Week saw AthiyaShetty walking the ramp for the designers Rohit Gandhi and Rahul Khanna as the face of Maybelline. Vibgyor extended the brand’s reach and brand awareness through unique product trials and engagement while helping Maybelline New York connect with women by empowering them to make a statement, explore new looks and flaunt their creativity.
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Ever since its inception, back in 1985, the Asian Paints Sharad Shamman (APSS) has been inseparable from a Bengali’s Durga Pujo calendar. Without a doubt it was the first of its kind – an award instituted to recognize creativity in Durga Puja pandals. And after countless winners, celebration of unique themes and recognizing brilliant artists over three decades, Asian Paints Sharad Shamman continues to be the defining voice when it comes to Durga Pujo awards in Kolkata. As Asian Paints Sharad Shamman steps into its 31st year and Durga Pujo pandals in the city continue to innovate and surprise us, the need of the hour is also for more youngsters to participate in the process of Durga Pujo. The youth in Kolkata perhaps need to discover more about the spirit of Pujo, beyond the night-long pandal hopping, chowmein-rolls, adda sessions and new clothes. To encourage and awaken the true spirit of Pujo in the hearts of today’s Bengali youth, Asian Paints Sharad Shamman has launched a new logo and released a digital film, ‘Pujo Elo Phire’. The modern and minimalist logo is a rendition of the lotus, a symbol intrinsic to Goddess Durga, with its different hued petals standing for the Goddess and her four children. The line ‘Oitijhyer Pujo, Uddiponar Utshab’ completes the new logo. The digital film, ‘Pujo Elo Phire’ is conceived by Ogilvy & Mather, Mumbai, directed by Anindya Chattopadhyay and produced by Little Lamb Films. It tells the charming story of 4 youngsters discovering the meaning of ‘their’ Pujo. Along the way, they are helped by some of Kolkata’s leading luminaries, people who have been closely associated with Asian Paints Sharad Shamman. In the process, the youngsters also help others around them redefine the meaning of Pujo. Part documentary, part fiction and featuring a wonderful track sung by Upal of Chandrabindu, ‘Pujo Elo Phire’ points out that the perfect balance between the heritage and the modernization of Pujo can come only through the participation and involvement of the youth. The film which will be available on Social Media and the Asian Paints Sharad Shamman website, asks viewers to submit their own stories of what Pujo means to them on the Sharad Shamman Facebook page. Fresh from the success of his debut film, ‘Open Tee Bioscope’, Director Anindya Chattopadhyay of Chandrabindu fame says, “I was really excited about doing this film because I felt it could serve as an important bridge between the younger and older generations about the changing meaning of ‘Pujo’. ‘Pujo Elo Phire’ encapsulates our strong heritage and value systems, at the same time it allows the younger generation to take the lead and bring in their fresh perspectives. After all Durga Pujo for us is never really a religious event, it’s much more than that – a festival in the truest sense of the word.” Producer Bauddhayan Mukherji of Little Lamb Films, whose own debut feature, the multiple-award winning ‘Teenkahon’, is currently running successfully in cinema halls quips, “Asian Paints Sharad Shamman has been instrumental in changing the Bengali aesthetics. Growing up in Calcutta in the 80s I saw the changing landscape of Durga Pujo. When this project came along, we realised it is a huge opportunity to let the younger generation know where it all began! A trip down memory lane with the goodness of oitijhyo and uddipona.” Sumanto Chattopadhyay, Executive Creative Director, South Asia, Ogilvy & Mather, who has enjoyed working on the Asian Paints Sharad Shamman campaigns over the years, adds, “Durga Pujo and the arts are possibly the two things that are closest to a Bengali's heart. By helping raise the artistic quotient of Durga Pujo, Asian Paints has earned a special place in Kolkata's cultural landscape. ‘Pujo Elo Phire’, a film about rediscovering the essence of Pujo, is an apt vehicle to celebrate this rich association.” Speaking on the occasion Jaideep Kanse, General Manager, Brands, Marketing, Asian Paints Ltd. said, “Asian Paints Sharad Shamman has become one of the most anticipated cultural platforms in Kolkata today. It set the trend of celebrating creative excellence of pandals for Durgo Pujo with its awards which is heralded as most rightful in its judgment of excellence. We are extremely proud that Asian Paints Sharad Shamman has helped shape Pujo culture in Kolkata and are humbled by the respect bestowed upon us by the people of Kolkata. This film is a tribute to the spirit of Pujo and the people of Kolkata.” So, with Pujo just around the corner, Asian Paints Sharad Shamman urges every Bengali across the world to feel Pujo in the air.
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