Being Human, the clothing line with a heart, has always been a brand that believes in spreading joy. Treading further on this message, this Diwali, the brand has doubled the joy for its customers. With the launch of this year’s biggest Diwali campaign #SamePinchWithSalman, 3 fans stand a chance to meet Salman Khan. The campaign goes live from October 15, 2015 until November 1, 2015.
The idea of the campaign is that the participants must create a look that Salman Khan would like to say ‘same pinch’ to. The contest entails that participants shop at a Being Human store between 15
th October 2015 and 1
st November 2015 and click an image of them wearing Being Human clothes. This image then should be shared on the brand’s Facebook Contest Post as a comment. The more likes a participant gets the more are his chances of getting shortlisted to meet Salman Khan. At the end of the campaign, 10 participants will get shortlisted with the highest number of likes and finally 3 winners will be selected by Salman Khan himself! And not just this but also up to 1 lakh worth of Being Human merchandise are up for grabs making this the ultimate Diwali campaign to participate.
The creatives of the campaign entice the consumers to share a frame with Salman Khan. Using social media as the prime medium to create the buzz, Being Human Clothing will promote the campaign digitally as well as in stores.
Royalties from Being Human Clothing are donated to Being Human – The Salman Khan Foundation to support the twin causes of education and healthcare. One can participate and stand a chance to win along with being able to contribute to these causes by the simple act of shopping.
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