Vibgyor Brand Services recently collaborated with the make up Brand Maybelline New York for Amazon India Fashion Week Spring-Summer’16. Maybelline New York, the make-up partner for the New York Fashion Week (NYFW) was all set to bring the latest trends and beauty expertise to their Indian consumers. The five – day event was held from October 7 – 11, 2015 at NSIC Grounds, New Delhi.
To create this feeling and encouraging Maybelline New York product trials, a Maybelline Lounge was set up at FDCI displaying all the range of Maybelline products. A free makeover zone was created for the fashionistas and the public. Vibgyor engaged the by giving them high brand immersive experience by offering complimentary express makeovers and nail arts by the professional Make-up artists and gave tips and tricks for color selection and product application. Photo-op zones were also set up to click pictures and were instantly uploaded on social media. A huge LFD screen was displayed showing the Maybelline visuals, models walking the runway and bytes of emcee interaction with the fashion fraternity.
The whole theme of the lounge was edgy, young, vibrant and matched with the coolness quotient of the fashion fraternity at the FDCI. A chill out relaxing experience was created in the lounge and the guests were served cocktails while getting their makeovers done.
A small Maybelline kiosks was also set up at the holding area near the ramp where the emcee was interacting with the models, bloggers, fashion icons, celebrities and other artists.
The 4
th day of the Fashion Week saw AthiyaShetty walking the ramp for the designers Rohit Gandhi and Rahul Khanna as the face of Maybelline.
Vibgyor extended the brand’s reach and brand awareness through unique product trials and engagement while helping Maybelline New York connect with women by empowering them to make a statement, explore new looks and flaunt their creativity.
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