Cheil India, already one of India’s Top 5 advertising and marketing communications agencies, has been growing its business aggressively over recent months. Closely following a number of business wins (including mandates for brands such as Timex and adidas) and a string of awards at creative festivals, Cheil has just been named as the Creative Agency on Record by health insurance giant Apollo Munich. The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch. Commenting on the development, Shiv Sethuraman, Cheil’s Group President for South-West Asia stated: “I am absolutely delighted to share that we will be partnering Apollo Munich as their communication agency.They are one of the most trusted and respected companies in the financial services industry. Cheil India has been on a hot-streak and we’ve been gathering momentum over the past few months. We look forward to creating some truly inspired and creative work for the brand in the days ahead.” Added Kundan Joshee, Senior Vice President-Integrated Services at Cheil India: “We are extremely excited about working on Apollo Munich. This win allows us, as their creative partners, a lot of scope to create powerful and compelling brand communication. We are also putting together an integrated team structure for Apollo Munich that will enable us to create effective solutions that work across and beyond the conventional boundaries of medium. ” The agency will be servicing the account from its South-West Asia regional headquarters in Gurgaon. They will be assembling an integrated team with specialists from ATL, Digital, Social along with Strategic Planning to provide the brand with effective solutions.
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With over 10 million weddings being organized in India each year the size of the overall wedding industry is estimated to be somewhere around a whopping 100 million. Safe to say that it is currently a gala time for domain stakeholders. Given the size of the industry and the immense potential it holds, The 5 Guys Project embarked on a journey three years ago to carve a niche community with the establishment of the International Convention of the Wedding Fraternity. ICWF, a platform that encourages the wedding fraternity to engage and exchange, presented its 3rd edition at Hyatt Manesar from the 31st July-1st August 2015. The event was organized by The 5 Guys Project together with Mapsor. The first day of ICWF ’15 began with an inaugural address by Samit Garg, Convener- ICWF ’15, who kicked off the event by thanking the attendees for their support and emphasizing why platforms like ICWF are so crucial for the wedding planning industry. The keynote address was delivered by Sabbas Joseph, President, EEMA (Event & Entertainment Management Association). Mr Joseph in his address highlighted the importance of the 7 pheras at an Indian wedding and said that an event planner’s relationship with his client should be similar to the pheras. He said, “Much like the 7 pheras you should make 7 vows to your client, you should give your client the best and hold nothing back, be honest to them, ensure that more value is delivered than promised, the quality of execution is the best, work within the laws, insist on safety procedures and ask for payments first for vendors and aim to see them as your own families.” Creative director and filmmaker, Omung Kumar, who spoke on the nuances of architectural applications in set design, delivered the first session of the day. The noted art director and set designer shared with the attendees his experiences of designing sets for cult classic films like Black, Sawariya and Mary Kom. He later performed a live demonstration for the audiences of how he conceives, conceptualizes and executes the process of set designing. Maestro of floral décor, Tomas De Brunye, spoke on the alchemy of flora and delivered a power-packed session on how the floral décor at a social event can impact its overall theme and how the strategic placement of the smallest of flowers can transform the wedding scenery. Tomas too performed a live demonstration for the audiences which allowed the audiences to grasp the nuances of floral décor hands on. A special staging by presenting sponsors of the event- Turkey Tourism- highlighted the exquisite experientialvenues in the country and was met by great enthusiasm by the attendees. The highlight of this session was the especially curated magic show that weaved the presentationtogether. To enable the attendees to experience the Turkish hospitality, they were served with Turkish tea and a beautifully prepared brunch platter. Post lunch a session on the evolving demand for customized entertainment was organized and saw the likes of Roshan Abbas, Director-Encompass, Karan Soorma VP, Cineyug and SamitGarg, Co-owner E Factor Entertainment, speak about customized experiences and the value creation in this process. Another session highlighted the courageous story of Mr. Vikas Gutgutia, Founder, Ferns and Petals. Speaking on his journey to becoming the intellectual entrepreneur he is considered today,Mr Gutgutia explained how his self-belief and the constant drive for innovation turned his entire life around and made him what he is. Day 1 of the ICWF ’15 ended with networking sessions and entertainment night followed by cocktails and dinners. The beginning of Day 2 of the convention was marked with the presence of Sumant Jayakrishnan, a globally renowned set designer. Mr Jayakrishnan delivered a presentation showcasing some of his best works in design and the process that went into its execution. The second session of the day was based on the theme of designing the experience quotient in private social events. This was an interactive panel discussion chaired by Vandana Mohan, Founder, The Wedding Design Company, Mitja Preslovsek, Interactive Multimedia expert, MarutSikka, Culinary Designer and was moderated by Roshan Abbas. The session began with Mitja Preslovsek showcasing examples how technology can be used to elevate even the most simplest of events and experiences and then the other panelists too shared their opinions on the kind of experience that can be generated at social events using technology and culinary presentation without taking away the spotlight from the event itself. Guests were served a scrumptious kebab platter, courtesy Mr Sikka, to add another dimension and enhance the experience of the session. Another session was a winner’s roundtable that featured last year’s winners of GIWA- The Great Indian Wedding Awards. The panel was moderated by Atul Nath, Candid Marketing and was chaired by VijayArora, Touchwood Entertainment;Neelabh Kapoor, Studio Neelabh and Bhavnesh Swahney, Wedniksha. The session started with each of the panelists showcasing the efforts that went into the productions of their award winning weddings last year. The panelists also spoke about creating a manual for every event that they execute to submit award winning entries for GIWA. A session on the Black and White business of weddings and the final session of the ICWF ’15 was chaired by fashion designer Manish Malhotra, the Prince of Udaipur Lakshayaraj Singh Mewar and Karan Soorma Vice President, Cineyug. The session began with individual presentations by the panelists showcasing their experiences in the domain of social events and focused on how the face of wedding planning and the overall industry has transformed over the years. The conference was followed by recognizing the best of the lot from the wedding community through The Great Indian Wedding Awards 2015. The evening ended with entertainment and a cocktail dinner and also saw ice installations, photo booths and a 3D video show.
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MAX, the country’s value fashion brand, is back with its 2nd edition of Elite Model Look India(EMLI) after getting raving success last year. Max Fashion with Elite Model Look India 2015 promises to provide an international stage to Indian models that will help them grow, nurture and have a stable career in modeling. Also, a break to turn into the next super model! A team of eminent jury members including Marc Robinson, license holder of EML India and a highly prominent name in the Indian modeling industry and will be touring across 6 cities in India to cast the best talent. This aims to offer a maximum of opportunities for girls and boys to participate in the most renowned modeling contest and become part of the world’s most prestigious agency. Regional Casting will take place as follows: 8th August 2015 – Delhi – GIP, Noida 14th August 2015 – Chandigarh – Elante Mall. 22nd August 2015 – Chennai – Express Avenue 29th August 2015 – Bangalore – Phoenix Market City 5th Sept. 2015 – Kolkata – City Centre 2 12th Sept. 2015 – Mumbai – Infiniti Mall, Malad National Casting Contestants shortlisted in Regional Castings will compete in the final selection rounds in National Casting to be held in Delhi. National Casting finalists will undergo grooming sessions by industry experts including Marc Robinson and Erika Oliveira,an Elite Model and winner of prestigious Golden Globe for “Best Model Female”. These rigorous grooming sessions will be conducted in a safe, supportive and fun environment help aspiring models to understand the concept of stage presentation, poise, confidence and most importantly, the art to enhance and nurture their inner beauty.Theexperts will guide and mentor them to prepare for the Grand Finale which is scheduled to take place in Delhi in September. The winner takes it all The winners are not only selected based on their photogenic qualities, their personality and their natural beauty but also for their potential to correspond to current fashion trends. The ultimate goal is to win a place in the prestigious World Final and represent India on international level. The winners will aim for the super model trophy and will also secure a 3-year contract with the Elite agency. For registrations, click on the linkhttp://www.elitemodellook.com/in/participate.html About Elite World - Elite World is owned by Pacific Global Management (PGM), which is a talent management company in the modelling and music industry, with a focus on luxury and live events. In addition, the Group owns Gold Typhoon, the independent China-based entertainment label, and La Perla, the premium Italian lingerie brand. Elite Model Management was founded in 1972, and is the world’s largest model agency, representing over a thousand models across five continents. Elite is home to many of the leading faces of the day, such as Adriana Lima, Liu Wen, Sigrid Agren, Constance Jablonski, FeiFei Sun and Ming Xi. Elite is not just a network of model agencies; it is a true brand synonymous with model management, the Elite Model Look contest, and world-class licensing. To learn more, visitwww.elitemodelworld.com About Elite Model Look - Elite Model Look is the leading international model search. It is active in over 60 countries across the world, and attracts hundreds of thousands of entrants each year. It has discovered top models such as Cindy Crawford, Ming Xi, Sigrid Agren, Constance Jablonski, FeiFei Sun and Gisele Bündchen amongst many other household names. It is unique in providing the opportunity for young girls to enter the fashion world, and carve out successful careers. To learn more, visitwww.elitemodellook.com About Max Fashion - Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has 120 stores across 48 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16.
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MobiKwik is a renowned mobile wallet/online payment platform where a user can store money to make mobile and DTH recharge, pay utility bills and shop using the wallet with over 50,000+ merchants. Founded by Bipin Preet Singh and Upasana Taku in 2009, MobiKwik has over the years marketed itself as a leading brand in its service genre boasting of 18 million users on the platform as of now. In an exclusive conversation with EE, Mr Saurabh Srivastava, CMO, MobiKwik India shares the marketing strategy of the brand, its future plan of action and so much more. “With more and more users shifting towards going cashless and using online platforms to shop or for entertainment purposes, the founders of MobiKwik easily realized that not all users were comfortable with using credit, debit cards or net banking processes online and hence the they wanted to come up with a solution to provide an easy payment options for consumers. Thus MobiKwik was born to provide a wide array of services to the customers. Today whether you are shopping online or at outlets like Big Bazaar you can go towards the checkout counter and pay through your MobiKwik wallet without the hassle of card payments or having to carry excess cash”-says Saurabh Srivastava as he explains the functioning of MobiKwik. So how does the brand market itself especially when it has the marketing budget of a humongous 100 crore for this financial year? To this he responds by saying, “It is basically the hassle free experience that we are providing to customers and hence I feel our biggest marketing asset is the positive word of mouth. However, we do realize that the process of it slower and for this reason we are strongly present across all ATL mediums and we also carry out mall activations and other BTL engagements from time to time.” The BTL engagements include direct one-on-one interaction and consultation at malls at paying counters about the feature of the wallet and rebranding the counters at megastores. We have also partnered with CCD and Big Bazaar who offer the options to the customers to pay through their MobiKwik wallets. Also since youth is the primary target group for us hence we are in the process of associating with VH1 for all their events and properties ahead.” When asked upon where you see MobiKwik 5 years down the line? Saurabh Srivastava laughs and says, “Even though it’s a crystal ball prediction but I think in five years we would aim to establish ourselves at a position where the entire population of the country will use our services for easy pay options during their purchase.”
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MAX, a value fashion brand, is back with the 2nd edition of Elite Model Look India, one of the most sought-after & prestigious contest in the world, after getting raving success in India last year. The contest is a lifetime opportunity for thousands of boys and girls to become the next international supermodel and reach great heights like Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski. The contest which will tour 6 cities across India to hand pick the best talents, kick-started it’s preliminary regional casting round in Delhi. The Delhi regional casting took place at GIP Mall, Noida on 8th August 2015. The capital was brimming with energy and enthusiasm as young boys and girls made a bee-line to participate in a rare, unique and an unbelievable opportunity to be a supermodel. The whole environment was charged as they competed fiercely to get shortlisted. Cheering fans and guidance from a highly experienced jury turned this contest into a memorable and exciting day for the young contestants. The judges’ panel for the event included Mr. Vasanth Kumar, Executive Director Max, Licensee Elite Model Look India&renowned Fashion Director Marc Robinson along with truly accomplished supermodels Candice Pinto &Deepti Gujral. The contestants were shortlisted from hundreds of hopeful contenders based on criteria like their ramp walk, first impression and photogenic appeal. These contestants will compete in the final selection round in National Casting along with contestants shortlisted from other cities including Chandigarh, Chennai, Bangalore, Kolkata& Mumbai. National Casting finalists will undergo a week long grooming sessions by industry experts including Marc Robinson and Erika Oliveira,an Elite Model and winner of prestigious Golden Globe for “Best Model Female”. These rigorous grooming sessions conducted in a safe, supportive and fun environment help aspiring models to understand the concept of stage presentation, poise and most importantly confidence, the art to enhance and nurture their inner beauty. Shortlisted aspirants will be put on their road to success though guidance and mentoring by our experts right up to the Grand Finale, schedule to take palace in Delhi in September. The ultimate goal is to win a place in the prestigious World Final and represent India on international level. The winners will aim for the super model trophy and will also secure a 3-year contract with the Elite agency. Commenting on the occasion, Vasanth Kumar, Executive Director, Max said “With the launch of Elite Model Look India 2015, Max reinforces its positioning of democratizing fashion and giving the Indian models the exposure to establish themselves in the international fashion circuit.” Speaking at the event Marc Robinson, Fashion Director & Licensee Elite Model Look India said, “The fashion industry in India today is bereft of “Supermodels” that once had an iconic influence in the fashion scene in the 1990’s, today they simply and sadly don’t exist. With the introduction of a genuine initiative by the fashion brand like MAX and Elite Model Look, Paris, it will provide an opportunity to aspiring young male and female models” Supermodel Deepti Gujral said “It’s a great opportunity for young girls and boys to participate in Elite Model Look. Not only it’s prestigious, it puts you on a very good platform.” Commenting on the occasion, Supermodel Candice Pinto said “Elite Model Look India 2015 is a great opportunity for young aspiring models. Being part of such a credible model search, automatically ensures that you will be noticed by the best people in the fashion and glamour industry. I wish the contestants all the best.”
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Vodafone recently announced its partnership with the Government of Haryana to facilitate mobile-based disbursement of monthly social security pension. The initiative, activated through Vodafone M-Pesa, Vodafone’s mobile money transfer and payment service has been carried out as a pilot initiative, covering 868 beneficiaries at five villages in Karnal and Mahendragarh districts in Haryana. Operated under the Government of India’s pension scheme, Vodafone India’s M-Pesa has been identified as the most suitable partner to facilitate digital transfer of financial disbursements to pensioners in Haryana, offering a safe and secure mechanism to transfer funds. Earlier government used to disburse the pension via Sarpanch of village. He used to share the list of all beneficiaries in his village with the government officials. Accordingly, the total amount for all these beneficiaries used to get transferred in to his account and then was disburse to concerned people. Vodafone M-Pesa has now added ease to the life of beneficiaries and proved to be a more convenient and authentic mode of transferring pension. With the induction of Vodafone M-Pesa, beneficiaries with any active mobile number can directly receive payment of the pension. They get intimated via SMS, mentioning the amount of the pension, the withdrawal code and the withdrawal procedure. They can then withdraw the amount by simply authorizing the transaction with the withdrawal code at a nearby Vodafone M-Pesa retail outlet. Expressing satisfaction at the successful implementation of the pilot social security pension disbursement project in Haryana, Suresh Sethi, Business Head – M-Pesa, Vodafone India said, “With the presence of 2894 outlets in Haryana, especially in small towns and villages, Vodafone M-Pesa is well on its way to being the partner of choice to the Government in its financial inclusion projects and disbursal of remittances for key government programmes. For Government transfers, ‘Vodafone M Pesa’ is a speedy and transparent mechanism with no leakages. We are delighted to partner with the Govt. of Haryana for monthly pension disbursement, significantly adding to the ease and convenience of pensioners in unbanked areas. As a part of our commitment to partner the Government’s agenda to promote progress in the state and we would like to scale up this initiative to cover more and more towns and villages in the state, over the coming months.’’
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Rural Marketing Association of India (RMAI) conducted its 10th Annual General Meeting on 7th of August, 2015 at India International Centre, New Delhi. The meeting started with Mr. George Angelo, Secretary and Director of Dabur India Ltd highlighting the initiatives taken by the newly elected committee that took over the responsibilities of RMAI last year. Succeeding him, Mr. Raj Kr Jha, Vice President of the association and consultant Geometry Global presented the initiatives planned by the committee for next year. Sanjay Kaul, President RMAI, took the opportunity to announce the Association’s goals for the next year. He stated, “For the next year, RMAI team will be focusing on knowledge dissemination and will be working towards expanding its footprints . RMAI will also initiate a study series and CMO roundtables.” In his farewell speech Mr. Pradeep Kashyap Past President RMAI congratulated the new team for taking RMAI initiatives to next level. Concurrent to the Annual General Meeting, RMAI also launched the Flame Awards 2014 Case Study Compilation of 31 award winning cases. Commenting on this Mr. Kaul said that these cases represent some of the best rural marketing practices and initiatives in the country. He also said RMAI will continue to disseminate knowledge generated through various activities with RMAI members and industry at large. The current committee of RMAI is headed by Sanjay Kaul, President of RMAI and CEO Impact Communications, and includes Raj Kr Jha (Vice President) and consultant Geometry Global, George Angelo (Secretary) and Executive Director – Dabur India Ltd and Dr. Anup Kalra (Treasurer) and Director – Ayurvet Ltd. The Executive Committee members include Puneet Vidyarthi, General Manager and Head Rural – JCB India Ltd,Mr. Ranjit Kumar DDG (Rural Business) – India Post, Govt of India, Mr. Biswabaran Chakrabarty, General Manager, Crompton Greaves Ltd, Mr. S N Burman, VP, Maruti Suzuki India Ltd, Mr. Siddhartha Chaturvedi, CEO, Event Crafter, Mr. Nikhil Sharma Partner, MART and Sandip Bansal Chief Client & Field Officer – Group M Dialogue Factory. Himanshu Shah Chief Mentor, SOI Live Marketing, Khurram Askari, Director Insight Outreach Pvt Ltd and Sanjay Panigrahi, ex-CEO Sahaj e-village Ltd are responsible to lead West, South and East zones respectively. Two new additions to the RMAI committee has been made this year with the induction of Sanjay Panigrahi and Sandip Bansal.
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He joined his family business of carpets while he was in school and this is how his affair with the art forms of paintings, textiles and floral decor began. With an illustrious career spanning over 37 years, Deepak Badhwar today is a well known name in the world of floral and event decor. In an exclusive conversation with EE, Deepak Badhwar talks about creatively using floral decor into the main stream events business today. Q-How do you feel the traditional art forms are going to fit in the main events genre today which is so flamboyant? A-Today there are leading designers who have got into wedding and big events and over here the structure is the flashier the better. For a special wedding or an event or something where there is going to be let’s say a very high profile conference where there is no food going to be served on the tables, one can spread long shawls over. Like they were done in the European master paintings of Renrock and all depicting shawls on top of tables as an accessory and that changes the whole look of the event from a drab conference to something very interesting. One can also have real handmade carpets spread on the floor. So if somebody acquires some event company and invests in them and then they can use it imaginatively in many events. Today fabrics are used to enhance the space at events, but in my opinion they can hang shawls, they can hang textiles, they can hang phulkari and the whole look changes. Similarly can you imagine classical miniature paintings in a conference hall? It is suddenly a very high class event. It completely elevates it to another level. Here there are CEOs sitting and then one of the walls has a classical miniature painting. What a beautiful amalgamation. Q-One of the trends currently in the events domain is that the organizers want everything but at a cheaper cost. Are these traditional art forms really affordable for them? A-Yes, they are affordable for what the worth is. However, the event company or the production house has to see how many events we can cover using the same product. Like if it is going to be reception and the person has invested in drapes and shawls then in a conference we can use them as table covers. These are of multiple uses of course miniature paintings will only come on the walls, you can’t put them on the table or on the floor. But carpets you can put on the floor, you can hang them; you can in some cases if they are very fine ones even put them on the tables. Q-Let’s talk about floral arrangements now. In your opinion how are floral arrangements enhancing the beauty of events today? A-Any room, any event, any space can be beautified with flowers. Whether it is the humble Marigold or it is imported Hydrangeas or Orchids. Today even in government functions you will notice that in front of the dais there are anthuriums and all sorts of fancy flowers being put in Oasis and covering it. Could you have imagined this happening 5 years ago? No, 5 years back maximum they would put Marigolds. Today there are all sorts of flowers from all over the world and one can play with them. Q- So how has the art of floral decor transformed today? A-Well traditionally in any Hindu religious function in India, rangolis have always been made either with colours or with flowers. And if you delve into Indian traditions, the path entrance has always been lined by floral decorations. In weddings, often the dulha dulhan have walked on rose petals. In Kashmir it is mandatory for the bridegroom to come walking on rose petals. So it has been a part of Indian tradition. We have just taken it to another level by marrying European traditions with Indian traditions. In Europe, see any of the masters, any of the old paintings, there were always large floral arrangements even in the Victorian times they were used either on the side tables or on the centre tables or decorating niches. Now with an event, we can use flowers to enhance them as flowers are available from all over the world now depending on the budget. Also today we have this wonder material called Oasis where we don’t need to put the flower into water exactly, just stick it into the Oasis and you can make frames, you can make spheres, everything is done. Q-What are the three unconventional ways that event organisers can use flowers at events? A- Well for starters, Instead of having a central table setting, one can have small sprays, or some medium orchids or corsages set on each plate before the service begins. That will be absolutely unique because when the guests take their seats for a sit down dinner instead of just having napkins on the plate, there is a beautiful Orchid Corsage. Secondly there are many edible flowers which can be used in salads. One can decorate salads with edible flowers and through this the salad takes on a new meaning. Just imagine being served a salad with a beautiful orange flower on it with the best part of it being that you can actually eat it. The third use of flowers can be lining the complete pathway in a traditional wedding fashion of having flowers strewn so that the guests have to walk between the flowers. One need not trample along the path, but just imagine all along the sides there is a low arrangement of six inches of exotic flowers just taking your whole path giving it a new meaning. That would be divine. Q- Where do you see the art of floral arrangements and other traditional art forms going five years down the line? A-I think that there is going to be a massive revival. There is going to be a fantastic awareness as these art forms are slowly dying. And finally for flowers as the world gets smaller, more and more flowers will be accessible to us from different locations as it is people have started using berries, leaves, plants besides flowers.
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The entry process for EEMAX Global 2015 awards are now open at http://www.eemaxglobal.com/ as EEMA through EEMAX Global aims to celebrate and honor the best events and experiential marketing projects from India and around the world. Interestingly, for the first time, entry for EEMAX Global 2015 are open to both EEMA and non-EEMA members from across the globe and applications are expected from agencies in India, Asia, Middle East, Africa, Europe, Australia, New Zealand and USA. In the latest development for EEMAX Global 2015, Sabbas Joseph, President EEMA, shared the winner determination process for the honor. The process will involve processing the award entries through: Shortlisting byScreening Jury headed by Michael Menezes, EEMA – Patron and including domain experts from amongst the EEMA NEC. Voting by the International Jury of Experts(weightage 75% of voting to determine winners from the shortlist) Voting by Jury of Peers (weightage 25% of voting to determine winners from the shortlist) The winner determination process will choose the winners in 27 categories that span entertainment events, social events, sporting events, weddings, exhibitions, digital marketing, CSR initiatives and government events. The EEMA NEC would adjudicate over entries for Education Programs in India. Jury mentoring duties will be fulfilled by EEMA NEC members, Sameer Tobaccowalla, Atul Nath and Sushma Gaikwad and hence the agencies led by them will not be participating in the EEMAX GLOBAL The rates for the application process are mentioned below. It is to be noted that the timelines set by the Awards Management Team are sacrosanct. Members Non-members Opening of entries 10 August 2015 10 August 2015 Early bird submissions for awards before EOD 17 Aug 2015 Rs. 5700 Rs. 8550 Closing of entries 25 August 2015 25 August 2015 Entry fee for awards between 18 – 25 Aug 2015 Rs. 6840 Rs. 9690 The EEMAX GLOBAL Awards are scheduled for 20 September 2015 at the Taj Lands End Mumbai, India and would be preceded by the EEMAX GLOBAL Conclave on Sept 19th and 20th at the same venue. The participation fee details to attend the event/s in the table below: Members Non-members Early bird participation fee for the full day – before 25 Aug 2015 Rs. 7000 Rs. 10000 Early bird participation fee for the award night – before 25 Aug 2015 Rs. 4000 Rs. 6000 Participation fee for the full day – after 25 Aug 2015 Rs. 8500 Rs. 12000 Participation fee for the award night – after 25 Aug 2015 Rs. 5000 Rs. 7500 To know about EEMAX Global award categories-http://everythingexperiential.com/eemax-global-2015-announces-award-categories-calls-for-entries/ If you have any suggestions, recommendations or concerns, connect with priya@eemaindia.com orsunil.mehra@eemaindia.com
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The fashion industry of country has not seen a lot of successful male super models. However the first generations of male supermodels that created and defined the Indian modeling industry and paved the way for its success include the name of the ace model turned choreographer Marc Robinson. Marc was present in Delhi as the jury for Max Presents Elite Model Look 2015 and in a candid conversation with EE he spoke about the competition, tips and tricks for being a model. Q- What brings you to Delhi and what are you looking for? A-I am looking for young, dynamic, beautiful looking and strong structured people, a boy and a girl, who have an identity of their own and the hunger to go internationally and make a career of being a model. Opportunity in the world of fashion are huge and along with it come fame, fortune and money and I am here to offer these to the most deserving candidates. Q- What can we expect from Max Presents Elite Model Look 2015? A-Max as a brand has been totally dedicated in promoting fashion and they believe that we need an international supermodel from India as India has the potential to deliver on it. Through this competition we want to reach out to everyone who aspires to be a model as after selection we will be training them and making them the fashion stars for tomorrow. After the Delhi auditions today we head out to Chandigarh, Bangalore, Kolkata, Bombay and Hyderabad and I am very positive that we are certainly going to find our next supermodels through this competition. Q- So after the regional castings have been done, how is the competition going to roll out then? A-So once the auditions are done we will have a national finale in Delhi on 30th September where we will be having an international casting agent flying down from Elite. They have their own perceptions of a supermodel so what we want to do is present to them around 30 contestants in each category of boys and girls and then we sit together and pick 8 boys and 8 girls out of that for a 10 day boot camp in Delhi where they will be trained by ramp walk trainers and photographers from Paris. Out of those we pick 1 boy and 1 girl who will be the winners and then we will train them for a month further and then they go to China, Milan or Paris where the final competition across the world will be held. Q- If you were to give 3 tips to all the aspiring models of the country what would they be? A-Definitely, the first thing is complete your education as that is the key. I had completed my education, I was working and I only had a fling with modeling when I realized that I was getting more work here and I was not able to balance it with my 9 to 5 job routine. Secondly, realistic belief is the key. I come across a lot of people everyday who have wrong mirrors in their homes and want to come and become models, they need to understand that you have to be realistic in the industry and always have a plan. Also setting a time frame is also very important. Ambitions are good but it is always better to plan your career graph accordingly. Q-A person getting compliments for their looks may not necessarily be a model material. So where does one draw the line between the two and realize that they have the potential to be a model? A-If you feel that you can be a model then there are many agencies that you can go to and take their advice on do they want you? It is similar to any aspiring cricketer, who will have to go to a sports camp and then play for district, zonal and then national level. So if at a point a cricketer is stuck at Ranji Trophy level then they get a fair idea that they are perhaps not going to play for the country. So similarly in modeling if you have been to 10-12 agencies and they all have said no then its time you get a reality check. Q- Any upcoming projects that interests you? A-Currently, I have a lot of IPRs in my hands. After this competition I will be doing India fashion icon and I am currently busy with India Bridal Week so for now these things have kept me completely occupied.
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