The key to successful event marketing lies in the innovative and engaging ways your message is conveyed to the audience. Marketers today are desperately looking for new strategies to attract and engage client’s attention to build long term relationships. However, with all other methods tested and tried already, experiments with technology seem to be the only correct option worth investing upon.
The latest technological buzzword to meet the needs of marketers and event organizers in this category is Virtual Reality (VR) which allows event marketers to tell their stories in ways that are far more immersive and intuitive than what’s possible with just a flat screen. Hence, we at EE share with you 4 innovative ways on how to integrate virtual reality at your event.
1-Play with time, space and history
Virtual reality can be used to bring animated, digital, objects and characters to life within a “real world” space. It can be used to create a new world altogether to manifest the explorative nature of attendees at events. If there is a product you wish to promote at your event, a virtual reality experience can be fabricated surrounding that product. A small treasure hunt game can be designed, or walk your attendees into the history of your product through VR, the list of possibilities is endless and only depends on the budget.
2-Live streaming centers
At every event there are bound to be a bunch of people who could not make it due to unforeseen contingencies. Also in a few cases, event marketers may want to bring the event experience to out of the event venue and virtual reality completely fits the purpose here. Through VR, live experience stations can be set up at designated spaces and even those who could not attend the event in person can really feel like they are part of the event.
3-VR as thankyou gifts
Giving you attendees a small thank you gift for attending the event is a common tradition in the country. Now, thanks to inexpensive headsets from Google Cardboard, users’ own mobile devices, and a custom-built app, you can inexpensively send attendees home with fully branded VR headsets. The attendees can hook them into the mobile app and let the amazing experience continue.
4-Live Hangout sessions
VR can also be used to create an emotional connect at events as it leads to an unforgettable experience for its users. Through virtual reality event marketers can stir positive emotions and organize hangout sessions with one’s distant or lost relative. Anyone absent at the event can also be roped in and made a part of the event through live hangout sessions with the help of virtual reality. Hangout sessions can also be used as an alternative to live streaming of your event across the globe.
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