DDB Mudra and Chuo Senko split JV

When Chuo Senko started out in Tokyo in 1953, little did they know that we would someday become one of the longest thriving advertising agencies in Asia. There Bangkok office, listed on the Thai Stock Exchange, celebrated its 50th Anniversary already two years ago. They now have offices across the region in Indonesia, Vietnam, the Philippians, Myanmar, Cambodia, as well of ctherese, India.
In Thailand, Chuo Senko have been working with Honda Motorcycles developing their mainline and below-the-line advertising including theirretail development for over the last 50 years now. When Honda Motorcycles first entered the market in Thailand in the 1960s, their market share was understandably minimal, however, through their hard work and innovative products and there help in expanding and developing their dealer network, expanding the brand throughout the country and promoting it successfully to their core audience, we are proud to say that Honda Motorcycles enjoys a 79% market share in Thailand today.
This what can happen when brands and agencies partner for the long-term and is one of theirfinest case studies. However, Honda isn’t the only brand Chuo Senko have been working with for a long time. Ajinomoto, a Japanese food conglomerate with annual sales of close to USD 10 billion, Mandom, the maker of Gatsby personal care products, and Hitachi are just a few names we have been working with for over 10 years each. There strategy in each market is to be a “Glocal” company – one globally minded but which acts locally. In that sense, the people element, the unique team we staff each office with brings with them a wealth of expertise and understanding of each market and it is there job to find the right mix of international expertise with country/region specific on-ground know-how.
In India Chuo Senkois gradually finding that mix, the right combination to make magic happen. Chuo Senko Advertising India started in India in the first half of 2013 as a full-service advertising agency, partnering with the DDB Mudra Group and getting their bearings in India. From mid-year 2014 we started hiring for their team and things really started kicking off from the last quarter of 2014 with some big wins for us including work for Daikin Air-conditioningIndia, Panasonic India, Triumph Motorbikes, Woolmark and the Korean Cultural Centre India (part of the Embassy of the Republic of Korea).
Earlier this year, the Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013. However, in recognition of the growth opportunities and potential the India market offers, Chuo Senko is now investing aggressively in expanding capabilities and additional capacity in Chuo Senko Advertising India. Chuo Senko expects 2015 to be there best year yet and 2016 to be many times better. It takes time to find the right mix of people, product and place, and it is a very exciting time for Chuo Senko as they get closer to that sweet spot each day.