Percept ICE, the Incentives, Conventions, Exhibitions and Events Company of Percept Limited, successfully conceptualized and executed the Havells Convention from 2nd to 7th July, 2015 at the Kongresshaus in Zurich, Switzerland. The conference was held with the objective of building stronger bonds and rewarding the Havells Dealers for the dedication and hard work they have put into making Havells a success story across India. The Convention saw the top 250 Dealers along with their spouses attend the 5 day event in the beautiful location of Zurich. In addition to recognizing and rewarding the Havells Dealers for their sincerity and hard work over the past year, the convention also aimed at encouraging and motivating them to take the brand to the next level.
Percept ICE’s scope of work encompassed conceptualizing the entire theme and logistics for all the days of the convention. This included ideation on the various themes across all the days of the convention, managing and executing a successful conference. While the overarching theme of this expedition was “HavellsYounited…A Swiss Odyssey”, the main day conference theme held on 5th July 2015 was “WahiSochNaya Josh”.
Said Mr. Mukesh Jain, General Manager-Marketing & Communication from Havells, “Our late founder Shri. QimatRai Gupta always focused on having bigger dreams and striving to achieve them. We are also imbibing the same thought into ourselves and our Dealers. Hence the theme of this year “WahiSochNaya Josh” was followed keeping in mind his ideologies and principles. With the same passion and zeal, we plan to take Havells to the next level with renewed enthusiasm.”
The tour officially started on 2nd July where all the guests were given Gift Hampers at the time of their arrival in Switzerland. A special candle light dinner was arranged at “Willisau”, an hour away from Zurich where guests were welcomed by Alpine horn players and Yodelers dressed in local costumes. The pre-function area was bedecked with several photo opportunity corners. Guests wore local costumes and clicked pictures at the various photo-op zones. The main dinner hall was spectacularly lit up with candles to set a rustic mood even as a local folklore group entertained the guests with a traditional Swiss dance number.
Day 2 and 3 were spent sightseeing at the famed Jungfraujoch&Mt.Titlismountains. The Dealers were in for a surprise as they saw the snow covered peaks dotted with many Havells flags welcoming them.
Day 4 kicked off the conference with the theme “WahiSochNaya Josh” at the elite Kongresshaus venue. After the traditional lamp lighting ceremony, famous Bollywood personality BomanIrani took over as the moderator. The conference was divided into 3 segments with the first segment being “Coffee with ARG” (Anil Rai Gupta, Chairman, Havells); the second being an engagement with the dealers; and the grand finale segment witnessing a motivational speech from BomanIrani. Internationally acclaimed speed painter “Quim Moya” amazed all the guests with his brilliant art presentation.
The gala evening was dedicated to the “Havells Power Awards” and sported a Royal theme befitting the special occasion. A Royal blue carpet was laid out at the entrance where the ever charming MandiraBeditook bytes from the Dealers and their spouses. A royal throne and a croma photo opportunity area were created for the guests to take back some everlasting framed memories.
The evening was opened by Thomas Webber, an Ipad Magician who charmed everyone with his spectacular magical tricks. Hosted by MandiraBedi, the awards saw 97 dealers win across several categories. Introduction AVs were created for each and every awardee. The evening also witnessed stunning performances by several international artists. The gala evening came to an end with DJ Muskan – a Swiss DJ, dishing out some fun Bollywood music for all the guests till the wee hours.
The evening of 6th July was uniquely themed as ‘Havells Idol’ and saw a contest designed especially for the Dealers who wanted to showcase their singing talent. The evening witnessed 20 individual performances and 2 group performances. Indian Idol fame Meiyang Chang hosted the show while VinodRathore and Kavita Krishnamurthy judged the contest and graced the evening with some melodious songs. Special Certificates and Trophies were handed out to the delighted winners.
The entire event was customized to include everyone’s tastes and preferences as also symbolize Havells commitment to their partners. A survey conducted with the Dealers prior to the event saw Percept ICE attain and collate vital information pertaining to their favorite cuisine, colors, songs, dances, art and other elements which helped them to customize and implement a very successful and memorable trip for the guests. Another highlight of the convention was a special Radio Show created for the guests which included their favorite songs. The guests loved the overall experience, especially the involvement, interactivity and warmth of the Chairman with all of them.
Commenting on the work executed by the Percept ICE team NazneenKarimi – Chief Executive Officer, Percept ICE said, “”It has been a pleasure and a privilege to work with Havells and their whole team. We are extremely happy to have successfully pulled this convention as it was a very special event for them. It was overwhelming to get live feedback from the client and guests present who enjoyed every theme, activity and performance to the fullest. We look forward to sharing a long and successful relationship with Havells for many years to come.”
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