In an exciting news for electro house fans! Vh1 Supersonic Club Nights brings the Swedish sensation ‘John Dahlback’ who is all set to spin his vinyl across the cities of Mumbai, Delhi and Bangalore from 4th – 6th September onwards. A staple within the electro house music scene for years through his productions and record labels, the performer will get audiences grooving to his beats with his electro magnifying performance. John Dahlbäck has been established at the forefront of the global dance movement alongside the endless list of Swedish success stories such as Axwell, Ingrosso and of course Avicii. With a successful label continuously delivering high quality productions and landing some dream collaborations, Dahlbäck is one of the most sought after DJs around, who has produced some of the best tracks like Bling, Hustle Up, Life, and Pyramid to name a few. Announcing his upcoming tour, John Dahlbäck said, “I had a terrific time the last time I was here in India. The crowd is so loving! Was humbled to see my fans throng the venue. I can’t wait to spin some of my new sounds to audiences and am looking forward to my tour.” Commenting on the event, Mr. Jaideep Singh, Sr. Vice President and Business Head, Live Viacom18 says, “Over time we have realized that the audience base for unconventional music genres is growing in a country like ours. Thus, bringing down some of the biggest acts in the international music scene becomes key for engaging and building that connect with consumers. ‘Vh1 Supersonic Club Nights’ takes audiences on a joyous musical ride and grooving to the music of their favourite Indian and international artists. Last year we were happy with the response we received for our Club Nights and are convinced this year will be no different.” Conceptualized by LIVE Viacom18 as an extension to Vh1 Supersonic, the Club Nights series will widen the reach of the property, thereby allowing more people to experience the craze and excitement in their home town with performances by the top domestic and International DJs. Schedule: 4th Sep – Bombay, Blue Fog – Lower Parel, CD House, Ground Floor, Behind Benefice House, Mathuradas Mills Compound, Lower Parel 5th Sep – Bengaluru, Blue Frog, 3 Church St, Opp Kristy Cream, Next to Matteo Coffee Shop, Bengaluru 6th Sep – Pune, Blue Frog - Ishanya Mall, Arcade 6, Opp. Golf Course, Off Airport Road, Yerwada, Pune
Read More
This month has good news in store for indie fans as RIBBIT is back and is all set to add another chapter to its musical book. In the latest addition to the extravaganza Mumbai’s upcoming Hindi Hip Hop and Funk/Jam artists will perform LIVE on 20th August at Blue Frog in Mumbai. Naezy (Naved Shaikh) is a Mumbai based hip hop rap artist associated with the band “The Schizophrenic’s”. MC Manment Kaur is one of the female pioneers of Indian hip hop tribe, MC Kaur holds a belief of living life of logic through the very culture and break the usual notion of Hip Hop being a mere musical genre, especially in India! Mauj Maharaja is a Hindi-Funk/Jam band from Mumbai, India. It will be their first ever gig as a band! The details of the event are as follows Pepsi MTV Indies Ribbit feat. Mauj Maharaja, MC Manmeet Kaur and Naezy Date: Thursday, 20th August 2015 Time: 8:30 pm onwards Venue: Blue Frog, Mumbai Entry: FREE
Read More
The world of marketing currently is filled with brands that have gone haywire in order to establish themselves. While some brands try to forge relationships with various means and causes to get the upper hand, a lot of others have forgotten their core identity in an attempt to race ahead others. Keeping the above subject in mind, ‘Branding a purpose versus Purpose of Branding’ was the theme of the 5th edition of Pitch Top 50 Brands Awards from the exchange4media group, held last night wherein Amarjit Singh Batra, CEO, OLX India, spoke about the use of a purpose in branding in his keynote address. Mr Batra began his address by explaining how similar to humans even brands today are eagerly searching for a reason to exist in the market today. He added, “Brands today feel that they can do so much more with themselves and thus they try to associate with bigger causes that may or may meet the brands core philosophy.” He further added that while most brands have forgotten what their reason of existence in the market space is, a few who have realized it are using it to their advantage. Speaking on why do brands need to associate with a cause in the first place? Mr Batra responded by saying, ‘’by looking at purpose, companies are trying to differentiate themselves. A higher purpose is helping them stand out from the clutter. Earlier, even we had a problem distinguishing OLX from the ecommerce category because we saw many people doing the same things, talking the same language.” So do brands have to create a purpose for their existence today? Answering this query he said, “You don’t really invent or create a purpose for yourself. I think you have to discover it and the process of discovery is more difficult for a brand that started 50 years back than for a brand that started a few years back. At Olx we found we were actually connecting people, helping them make exchanges. We came to know some inspiring stories of people buying and selling at OLX and how their lives were improving. So it’s not just about the transaction at OLX but what would happen if people could meet. Meeting unknown people could lead to so many possibilities.” Further explaining himself Mr Batra said, “Most brands today have started associating with a cause but the purpose of a brand has to go deeper than that. Associating with a cause has to link back to the brands core philosophy. Indian brands are moving towards ‘cause related marketing’ because of stagnation as India has moved on from being a classical economy to an abundant economy and there is now a need for breaking the clutter.”
Read More
Automobile brands thrive on selling experiences. While some brands in the market sell themselves by offering their prospective customers dreamy experiences that they will have, a majority others market themselves by offering free test drives. And even though the last two decades have noticed a phenomenal shift in the innovations seen on the technological front of the automobiles, what has remained unchanged all these years is the same marketing strategy of offering free test drives. It is indeed true that almost all automobile brands follow the same marketing strategy these days. They invest heavily in ATL campaigns but when it comes to BTL engagements the only options available are either mall activations or test drives. What brand marketers of the industry do not realize today is the fact that since all brands follow the same strategy to cater to the same target audiences; they are not even giving their brands a reason to stand out differently from their competition. Thus it is high time that automobile brand marketers do away with the conventional test drive experience offering and rather innovate on the BTL front to spell success and establish a distinguished identity for their brands. Citing an example from a truly immersive and successful automobile engagement, In New York in 2011, Fiat hosted an event to reintroduce its brand in America after nearly three decades. The brand hosted a pop-up gallery during the New York International Auto Show, and then, months later, the car maker organized a large consumer campaign that brought a fleet of cars to Times Square and used an enormous screen to create an urban drive-in movie experience. The concept for the activation combined American culture of theaters and Times Square and the campaign was a huge success and brought Fiat as a brand back in the minds and hearts of consumers. Similarly, in 2013, Lincoln Motor Company hosted an 11-city Hello Again marketing tour centered on its new product MKZ. The program included a series of experiences for drivers to see their home cities from behind the wheel of the cars. In each city, guests signed up online for a tour time, then checked in at a venue known as the Hello Again Hub. They could then choose a car to drive or be chauffeured for a tour, led by a brand rep in a front car that provided directions by way of walkie-talkies in each car. In india too, Tata Motors took an initiative of organizing the T1 Truck Racing Championship. The experiential event not only garnered high sales figures but it has also resulted in Tata Motors successfully establishing itself as the most reputed automobile brand in the country. However such initiatives are a rare sight in the country as marketers of the domain today are hesitant to truly go all out in the race of experiential. Yes, it is an understandable fact that no car purchases are ever made without a hands on experience but automobile marketers today should also realize that there are more innovative and creative ways to showcase the features of their products. As it is often said, one cannot expect to be a winner among the dogs if they are running in the rat race similarly to establish their brand as the most successful ones brand marketers need to experience and engage their potential customers in more unique ways than the conventional methods.
Read More
Indian weddings are the ultimate celebration of indulgence, opulence, togetherness and unforgettable memories. Adding to the festivities, The Singleton of Glen Ordin association with the Vogue Wedding Show hosted a bespoke evening atTaj Palace, New Delhi, on 7th August with Reserve Brand Ambassador Nicholas Ord playing a befitting host. Introducing the guests to the finest malt selections from theUSL-Diageo portfolio, Nicholas curated an interactive masterclass that helped enthusiasts appreciate the Classic Malts and showcased some exotic cocktail concoctions that are sure to enhance any wedding celebration. Taking guests on a flavour trail, The Singleton Masterclass traced the legacy of the Singleton of Glen Ord 12 YO, whisky that has a special appeal for the Asian palate. The malt conversation further dived into busting myths on how‘Single Malt is not for cocktails’. Nicholas created an interesting mix of malt cocktails like the delicious Singleton Sour, The Singleton Maple-Smoked Rob Roy and Singleton Vanilla Julep with sweetened almond. Interesting recipes combined with a tasting session of The Singleton and mixology tips on the finest must have blends at your wedding bar, etc., were few among many highlights at this delightful evening that prepped the audience for planning the perfect wedding bar/party.
Read More
Preceding a public event with promotional campaign isn’t uncommon! However, apart from the mass media, it is important to add promotional means that align with the event and keep the organizers, participants and the people focussed towards its theme till the end. This was firmly kept in mind as Red Carpet Events were designing the promotional campaign for the upcoming Surat City Night Marathon ’15 (SCHM15). For the event that is 6 weeks away, the organizers (Surti Runners – city’s running enthusiast community) and Red Carpet Events put together an activity focussed on health and among people who are fitness enthusiasts. The activity was ‘The 12-hour gym run’. The 12-hour gym run was organized in 6 premium gyms and health-clubs across Surat city. Members of the Surti Runners community took over these treadmills one by one from 6:30 AM to 6:30 PM in a non-stop relay run of 12-hours at each location. They clocked in between 2 and 4 hours per person and at the end of the day clocked in 989 KM in a combined timing of 107 hours – oh and the city gymkhana treadmill crashed too! City’s prestigious doctors, businessmen and professionals who are a part of Surti Runners were seen in all these gyms sporting the bright yellow promo t-shirts highlighting the upcoming SCHM15 coming up on 13 Sept ’15. The treadmill runs took form of a festival with enthusiastic runners and equally enthusiastic gym trainers and curious members flocked, cheered, supported and a number of new registrations happened towards the end of the event.
Read More
Videocon Telecom, the telecom arm of the Indian conglomerate Videocon Group, today announced the third season of its youth engagement program ‘Young Manch’ at venue Taj, Chandigarh. This unique and popular talent hunt program which is now commencing its season 3 will cover over 210 colleges/institutes across 45 cities in Punjab, Haryana, Gujarat and Madhya Pradesh & Chattishgarh. Videocon Telecom roped in Aditi Arya, Ms India 2015 as the youth icon for Young Manch to get a better connect with the youth. Ms Aditi Arya is the winner of Ms India World pageant 2015 and will be representing India in the Miss World Beauty pageant this year. Aditi is also a Research Analyst with Ernst & Young and has been awarded Young Leader's scholarship by the Indian School of Business (ISB). She is also the youth ambassador for state of Haryana. Videocon Telecom’s ‘Young Manch’, as the name suggests is a unique platform for the youth to showcase their talent, be it singing, dancing, acting, modeling/ramp walk and others. The program was initiated 2 years back to create a strong connect with the youth and associate them with the dynamic telecom brand. The last two seasons of this unique Young Talent hunt initiative have received an overwhelming response from students across cities and connected with over a million students. The format of the program is 3 tier, starting with talent hunt events in select colleges/institutes in select cities, followed by winners of these events competing in City Finales of their respective cities, and finally winners of these city finales competing in the Grand Finale. All events are hosted by RJs of leading radio station MY FM to ensure engagement, and are judged by a panel of eminent judges and voting on Digital media and SMS. The program promotion is a mix of on ground i.e. events in colleges/institutes, on air i.e. radio, print i.e. newspaper ads and Digital media including YouTube and Facebook integration. The winners at each stage of the program are awarded starting with free mobile connections to mobile handsets/tablets going upto LEDs. Further, the winners of the modeling round are awarded the title of ‘Face of Videocon Telecom’, who will be featured in the advertisement of the brand in next 1 year. Speaking on the announcement of 3rd season of Young Manch, Mr. Arvind Bali, Director & CEO, Videocon Telecommunications Ltd.said, “Riding high on the success of last two seasons, we are pleased to announce the 3rd season of our youth-centric initiative ‘Young Manch’. With each season the program gets bigger and better and this year we plan to cover over 210 colleges/institutes in over 80 cities across our 4 operational circles. We are also pleased to rope in Aditi Arya, Ms India World 2015 as the youth icon of Young Manch. We are very proud to associate a young, charismatic & passionate talent like Aditi which will set a perfect example to motivate & inspire students to perform at the best of their caliber. We hope to take this relationship ahead for a long time in future, Mr Bali added Sharing her views on ‘Young Manch 3’ and Videocon Telecom, Ms India World 2015, Aditi Arya said, “I am pleased to be associated with Videocon Telecom and being appointed as the youth icon for this unique youth oriented program. I feel that due to lack of opportunity, encouragement & hesitation there is a lot of talent doesn’t even surfaces. I strongly feel that such initiatives & platforms would definitely help the young & the talented to overcome all fears & come forward to unveil the talent in them,” I have watched few of the performances on YouTube & am excited to witness a few of these events in person, Aditi added.
Read More
Rashi Entertainment emerged as a winner in the multi agency pitch & bid process by Delhi Tourism & Transportation Development Corporation to win the rights to conceptualize, execute & manage Swaraj Parv in Delhi from 14th – 16th Aug 2015 at Central Park, Connaught Place. Swaraj Parv will be a celebration of the 69th year of India’s independence and aims to capture masses with multifold cultural programs throughout the day and wide array of entertainment in the evening. The event will be inaugurated on the 14th Aug by the Hon’ble minister of Law, Arts & Culture Sri Kapil Mishra & chaired by Hon’ble Chief Minister of Delhi, Sri. Arvind Kejriwal and his deputy Sri. Manish Sisodia. Entertainment during the day will comprise of Kavi Sammelan, Bands & DJ while the evening capsule will have artists like Sonu Niigaam/ Sunidhi Chauhan, Ghazal Mushayra’s etc. Speaking about bagging the prestigious event, Rajeev Jain, Director, Rashi Entertainment says, "There is indeed a feeling of euphoria and pride in the team. Our pitch was driven by concept & creativity which set us apart from our co bidders” Speaking about the Logistics, he further elaborated "The logistical intervention required for an event of such a scale is put in perspective when you consider that we are expecting a footfall of about 2,00,000 people and an area of 5,00,000 Sq. ft. is to be fabricated on the theme of ‘Independence Struggle’ of India. All aspects of this event are being managed and executed by Rashi Entertainment, right from planning and celebrities to venue management, F&B and other logistics.
Read More
At almost 7000 feet above MSL, Dalai Lama’s birthday was truly a treat to everyone and the responsibility to execute the celebration was bestowed onto Panchhi Events in the honor of the 14 Lama (Lhamo Dondrub) in McleodGanj, Dharamshala. The prime highlight of the show was the extensive use of LED screens with almost over 2000 sq. ft. of display on multiple levels. “It took us 4 days to transport all the equipment and material to the venue which was difficult to reach. We wanted to make sure that the people of McleodGanj go home taking some memories of Dalai Lama’s 80th birthday” –stated Rishabh Panchhi, Director, Panchhi Events (Dehradun, Uttarakhand) Artists from all over the world came and performed on auspicious evening. It was a two day show. The audience was pleased to see the royal family of Virbhadra Singh (CM of Himachal Pradesh) participating in the celebrations. Speaking on the overall execution Rishabh said, “We had to relay the entire show live to the audience of 3000 people for which multiple screens were used. The event was a huge success and we were very proud to have served for his holiness.”
Read More
In yet another experiential event organised recently by CRI events in Delhi, Airtel announced the commercial launch of its high speed 4G services also called LTE in 296 towns across India. The event marked a launch of high speed wireless broadband on Airtel 4G which will allow customers across the country to be able to enjoy uninterrupted HD video streaming, superfast uploading and downloading of movies, music and images. Anouncing the launch, Gopal Vittal, MD & CEO Bharati Airtel(India & South Asia) said,”At airtel, the customer is at the heart of everything we do, and therefore we first opened our 4G network to some of them for their valuable feedback. With the help of the feedback received from the beta launches, we have now built inda’s first commertcial 4G network that will make high speed mobile broadband a reality. The national roll-out today is another small step in our journey to be the most innovative and customer focussed brand.” Guests were able to experience the future possibilities in more than one ways at the event. People got hands on 4G experiences with a 3G v/s 4G difference zone where the quality difference between the two was established. Another 4G demo zone gave attendees a chance to explore 4G possibilities in 4Genabled model phones. To facilitate even higher engagement, Airtel installed its own Wynk Movies app zone. The zone enabled event attendees to experience seamlessvideocontent on 4G network. Mr. Rajesh Varma, founder-director of CRI events said, “We are very proud to have partnered with Airtel on this grand pan-India launch. During our 18 year long association with Airtel, we have handled numerous other launches, and this speedy 4G affair is another feather to our cap . We are highly obliged for the unshaken trust that Airtel has in us and we look forward to organise many more events for them in the future.“
Read More
