Designing an engaging experiential campaign is never an easy job. However, this task is much more complex if the target audience to be catered is that of kids. For an activation specifically targeted at kids not only do brands and curators have to create a campaign which is easy to understand but they also have to fabricate it in a fashion that sustains their interests.
A few brands and event agencies have however cracked the code and have come out with thoroughly engaging and effective experiential campaigns focused at kids. Below mentioned are our top 5 picks for the same.
1-Emirates Air Line and K’Nex challenge
This campaign had Airliner Emirates joining hands with K’Nex, a construction toy company. As part of the activity families were taken to a 20 minute round-trip cable car ride from Emirates Greenwich Peninsula terminal and during the trip time the families were asked to build a construction inspired from the view and the building material for the construction was provided by K’Nex. Kids participated enthusiastically in this challenge and the winners of the challenge got free airline tickets and other prizes.
2-Dalda Meri Mom Sabki Mom
Through this campaign Dalda brought the joy of motherhood and the happiness of home cooked meals into the lives of unprivileged kids. As part of the campaign activity 100 mothers cooked meals for unprivileged kids to celebrate the fact that one kids mother is also the mother figure to all kids. Interesting contests and mother and kids activities kept the children engaged throughout the activation.
3- Kidzania London.
Kidzania London is a cityscape for children at Westfield and the space the technique of role-play exploration to facilitate kids trying their hands at over 60 professions over a four hour experience. A highlight of the space is that parents too can engage with their child’s experience by taking a seat in the audience.
4-ZeeQ Kahani Express
ZeeQ, a popular entertainment channel through Kahaani Express aimed at honing the story telling skills of children. The pan-India inter-school initiative provided children an opportunity to use their imagination and bring out their creativity.
A total of over 90,000 kids were touched through the campaign wherein an expert story teller would conduct the storytelling session which included specially designed picture panels, story development techniques with props along with workshops under the guidance of facilitators. The initiative by the channel was a much needed step for the society and was met with tremendous appreciation by kids and parents alike.
5-Pogo makes science Fun-tastic
Popular Kid’s channel POGO too launched an initiative through which they made the boring laws of science 'fun-tastic' for kids. The channel organized, "Bheem Aur Mighty Raju Ka Fun-tastic lab", a two-day event where kids were engaged and entertained with multiple scientific experiments, workshops and games that helped simplify interesting theories of science. The event touched over 8000 kids and parents through optical illusions, levitation, dry ice and other fun activities and managed to create tremendous word of mouth for the channel.
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