The entry process for EEMAX Global 2015 awards are now open at http://www.eemaxglobal.com/ as EEMA through EEMAX Global aims to celebrate and honor the best events and experiential marketing projects from India and around the world. Interestingly, for the first time, entry for EEMAX Global 2015 are open to both EEMA and non-EEMA members from across the globe and applications are expected from agencies in India, Asia, Middle East, Africa, Europe, Australia, New Zealand and USA. In the latest development for EEMAX Global 2015, Sabbas Joseph, President EEMA, shared the winner determination process for the honor. The process will involve processing the award entries through: Shortlisting byScreening Jury headed by Michael Menezes, EEMA - Patron and including domain experts from amongst the EEMA NEC. Voting by the International Jury of Experts(weightage 75% of voting to determine winners from the shortlist) Voting by Jury of Peers (weightage 25% of voting to determine winners from the shortlist) The winner determination process will choose the winners in 27 categories that span entertainment events, social events, sporting events, weddings, exhibitions, digital marketing, CSR initiatives and government events. The EEMA NEC would adjudicate over entries for Education Programs in India. Jury mentoring duties will be fulfilled by EEMA NEC members, Sameer Tobaccowalla, Atul Nath and Sushma Gaikwad and hence the agencies led by them will not be participating in the EEMAX GLOBAL The rates for the application process are mentioned below. It is to be noted that the timelines set by the Awards Management Team are sacrosanct. Members Non-members Opening of entries 10 August 2015 10 August 2015 Early bird submissions for awards before EOD 17 Aug 2015 Rs. 5700 Rs. 8550 Closing of entries 25 August 2015 25 August 2015 Entry fee for awards between 18 - 25 Aug 2015 Rs. 6840 Rs. 9690 The EEMAX GLOBAL Awards are scheduled for 20 September 2015 at the Taj Lands End Mumbai, India and would be preceded by the EEMAX GLOBAL Conclave on Sept 19th and 20th at the same venue. The participation fee details to attend the event/s in the table below: Members Non-members Early bird participation fee for the full day - before 25 Aug 2015 Rs. 7000 Rs. 10000 Early bird participation fee for the award night - before 25 Aug 2015 Rs. 4000 Rs. 6000 Participation fee for the full day - after 25 Aug 2015 Rs. 8500 Rs. 12000 Participation fee for the award night - after 25 Aug 2015 Rs. 5000 Rs. 7500 To know about EEMAX Global award categories-http://everythingexperiential.com/eemax-global-2015-announces-award-categories-calls-for-entries/ If you have any suggestions, recommendations or concerns, connect with priya@eemaindia.com orsunil.mehra@eemaindia.com
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The fashion industry of country has not seen a lot of successful male super models. However the first generations of male supermodels that created and defined the Indian modeling industry and paved the way for its success include the name of the ace model turned choreographer Marc Robinson. Marc was present in Delhi as the jury for Max Presents Elite Model Look 2015 and in a candid conversation with EE he spoke about the competition, tips and tricks for being a model. Q- What brings you to Delhi and what are you looking for? A-I am looking for young, dynamic, beautiful looking and strong structured people, a boy and a girl, who have an identity of their own and the hunger to go internationally and make a career of being a model. Opportunity in the world of fashion are huge and along with it come fame, fortune and money and I am here to offer these to the most deserving candidates. Q- What can we expect from Max Presents Elite Model Look 2015? A-Max as a brand has been totally dedicated in promoting fashion and they believe that we need an international supermodel from India as India has the potential to deliver on it. Through this competition we want to reach out to everyone who aspires to be a model as after selection we will be training them and making them the fashion stars for tomorrow. After the Delhi auditions today we head out to Chandigarh, Bangalore, Kolkata, Bombay and Hyderabad and I am very positive that we are certainly going to find our next supermodels through this competition. Q- So after the regional castings have been done, how is the competition going to roll out then? A-So once the auditions are done we will have a national finale in Delhi on 30th September where we will be having an international casting agent flying down from Elite. They have their own perceptions of a supermodel so what we want to do is present to them around 30 contestants in each category of boys and girls and then we sit together and pick 8 boys and 8 girls out of that for a 10 day boot camp in Delhi where they will be trained by ramp walk trainers and photographers from Paris. Out of those we pick 1 boy and 1 girl who will be the winners and then we will train them for a month further and then they go to China, Milan or Paris where the final competition across the world will be held. Q- If you were to give 3 tips to all the aspiring models of the country what would they be? A-Definitely, the first thing is complete your education as that is the key. I had completed my education, I was working and I only had a fling with modeling when I realized that I was getting more work here and I was not able to balance it with my 9 to 5 job routine. Secondly, realistic belief is the key. I come across a lot of people everyday who have wrong mirrors in their homes and want to come and become models, they need to understand that you have to be realistic in the industry and always have a plan. Also setting a time frame is also very important. Ambitions are good but it is always better to plan your career graph accordingly. Q-A person getting compliments for their looks may not necessarily be a model material. So where does one draw the line between the two and realize that they have the potential to be a model? A-If you feel that you can be a model then there are many agencies that you can go to and take their advice on do they want you? It is similar to any aspiring cricketer, who will have to go to a sports camp and then play for district, zonal and then national level. So if at a point a cricketer is stuck at Ranji Trophy level then they get a fair idea that they are perhaps not going to play for the country. So similarly in modeling if you have been to 10-12 agencies and they all have said no then its time you get a reality check. Q- Any upcoming projects that interests you? A-Currently, I have a lot of IPRs in my hands. After this competition I will be doing India fashion icon and I am currently busy with India Bridal Week so for now these things have kept me completely occupied.
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ABOUT Overlooking The Mediterranean stands The Phoenician Intercontinental. The three towers of the Hotel have all the demanding needs served in the vicinity. Beirut hotel situated close to the city’s banking and business district, shopping areas and the beautiful downtown. The arena consists of Indoor & outdoor pools, Spa services, to relax your senses A retail centre, serving all your needs The Dining section provides you with four different options from freshly prepared Lebanese to Thai cuisine. This destination promises not to make the journey monotonous. Local excursions like the Byblos, the oldest city in the world, and the natural wonder of Jeito Grotto, ensure that you take a dive into middle aged history and relish it. FEATURES Private Concierge Lounge Les cascades Lobby Lounge 3 Club Intercontinental floors with Exclusive club lounge benefits 33 Furnished Apartments Refurbishment Project of 3 luxurious Presidential suites (to be completed by July) Pillar less Grand Ballroom of 1311 square meters divided into 4 soundproof sections 11 meeting rooms newly renovated State of the art equipments 1800 guests/ theatre style Outdoor Pool/ Indoor Pool Fitness 24 hours 6 treatment rooms including wide variety of massages ( Ayurveda, Balinese, etc.) Mosaic restaurant, Oriental and International buffet Amethyste chill out lounge Wok W.O.K. Asian Restaurant Caffe Mondo Italian restaurant Eau De Vie restaurant Whisky mist Friendly and professional staff Phoenicia Intercontinental Po Box 11 Beirut , 846 Lebanon Front Desk +961-1-369100
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ABOUT A part of IRPPL’s (JV bet. Unitech Ltd. & IAL) entertainment city that is spread over 147 acres of land. Located in Central Noida (Near Noida Sec 18 metro station). Designed by the designers of Disneyland Certified for safety by TÜV NORD, a German certifying body involved with product safety for the European community Only Amusement park in India with the membership of India Convention Promotion Bureau (ICPB) which comes under the Ministry of Tourism. CONTACT Ayush Sharma | Dy. Manager- Sales INTERNATIONAL RECREATION PARKS PVT LTD Plot No.: A-2, Sector-38 A, Noida-201301, Tel: +91 8826138099/8800695188--120 4650000 (Ext.544)
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In true Kingfisher style, India’s beer brand got the party rolling on International Beer Day with a cool innovative campaign on Twitter. Kingfisher conceptualized a whacky initiative to enthuse fans on their digital platform, giving them an opportunity to showcase one’s inner creative genius. Leading up to the International Beer Day fans were urged to come up with an imaginative, quirky invention or a gadget, infused with a key element– ‘Kingfisher Beer’. Lapping on to the opportunity to turn into innovators, the beerheads tweeted their most quirkiest and ingenious ideas using #KFBeerInventions. From beer being sent via emails to machines that could turn Mondays to Sundays with beer, entries were wackier and imaginative than ever. Kingfisher then analyzed the entries at the Good Times lab as leading brewtists gave life to the quirkiest ideas through GIFs. With over 200 entries received in less than 2 days, Kingfisher’s twitter page was filled with quirky images, GIFs and vines. Below are a few Promoted Tweets from @Kingfisherworld
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Vodafone recently announced its partnership with the Government of Haryana to facilitate mobile-based disbursement of monthly social security pension. The initiative, activated through Vodafone M-Pesa, Vodafone’s mobile money transfer and payment service has been carried out as a pilot initiative, covering 868 beneficiaries at five villages in Karnal and Mahendragarh districts in Haryana. Operated under the Government of India’s pension scheme, Vodafone India’s M-Pesa has been identified as the most suitable partner to facilitate digital transfer of financial disbursements to pensioners in Haryana, offering a safe and secure mechanism to transfer funds. Earlier government used to disburse the pension via Sarpanch of village. He used to share the list of all beneficiaries in his village with the government officials. Accordingly, the total amount for all these beneficiaries used to get transferred in to his account and then was disburse to concerned people. Vodafone M-Pesa has now added ease to the life of beneficiaries and proved to be a more convenient and authentic mode of transferring pension. With the induction of Vodafone M-Pesa, beneficiaries with any active mobile number can directly receive payment of the pension. They get intimated via SMS, mentioning the amount of the pension, the withdrawal code and the withdrawal procedure. They can then withdraw the amount by simply authorizing the transaction with the withdrawal code at a nearby Vodafone M-Pesa retail outlet. Expressing satisfaction at the successful implementation of the pilot social security pension disbursement project in Haryana, Suresh Sethi, Business Head - M-Pesa, Vodafone India said, “With the presence of 2894 outlets in Haryana, especially in small towns and villages, Vodafone M-Pesa is well on its way to being the partner of choice to the Government in its financial inclusion projects and disbursal of remittances for key government programmes. For Government transfers, 'Vodafone M Pesa' is a speedy and transparent mechanism with no leakages. We are delighted to partner with the Govt. of Haryana for monthly pension disbursement, significantly adding to the ease and convenience of pensioners in unbanked areas. As a part of our commitment to partner the Government’s agenda to promote progress in the state and we would like to scale up this initiative to cover more and more towns and villages in the state, over the coming months.’’
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MAX, a value fashion brand, is back with the 2nd edition of Elite Model Look India, one of the most sought-after & prestigious contest in the world, after getting raving success in India last year. The contest is a lifetime opportunity for thousands of boys and girls to become the next international supermodel and reach great heights like Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski. The contest which will tour 6 cities across India to hand pick the best talents, kick-started it’s preliminary regional casting round in Delhi. The Delhi regional casting took place at GIP Mall, Noida on 8th August 2015. The capital was brimming with energy and enthusiasm as young boys and girls made a bee-line to participate in a rare, unique and an unbelievable opportunity to be a supermodel. The whole environment was charged as they competed fiercely to get shortlisted. Cheering fans and guidance from a highly experienced jury turned this contest into a memorable and exciting day for the young contestants. The judges' panel for the event included Mr. Vasanth Kumar, Executive Director Max, Licensee Elite Model Look India&renowned Fashion Director Marc Robinson along with truly accomplished supermodels Candice Pinto &Deepti Gujral. The contestants were shortlisted from hundreds of hopeful contenders based on criteria like their ramp walk, first impression and photogenic appeal. These contestants will compete in the final selection round in National Casting along with contestants shortlisted from other cities including Chandigarh, Chennai, Bangalore, Kolkata& Mumbai. National Casting finalists will undergo a week long grooming sessions by industry experts including Marc Robinson and Erika Oliveira,an Elite Model and winner of prestigious Golden Globe for "Best Model Female”. These rigorous grooming sessions conducted in a safe, supportive and fun environment help aspiring models to understand the concept of stage presentation, poise and most importantly confidence, the art to enhance and nurture their inner beauty. Shortlisted aspirants will be put on their road to success though guidance and mentoring by our experts right up to the Grand Finale, schedule to take palace in Delhi in September. The ultimate goal is to win a place in the prestigious World Final and represent India on international level. The winners will aim for the super model trophy and will also secure a 3-year contract with the Elite agency. Commenting on the occasion, Vasanth Kumar, Executive Director, Max said “With the launch of Elite Model Look India 2015, Max reinforces its positioning of democratizing fashion and giving the Indian models the exposure to establish themselves in the international fashion circuit.” Speaking at the event Marc Robinson, Fashion Director & Licensee Elite Model Look India said, "The fashion industry in India today is bereft of "Supermodels” that once had an iconic influence in the fashion scene in the 1990’s, today they simply and sadly don't exist. With the introduction of a genuine initiative by the fashion brand like MAX and Elite Model Look, Paris, it will provide an opportunity to aspiring young male and female models” Supermodel Deepti Gujral said "It's a great opportunity for young girls and boys to participate in Elite Model Look. Not only it's prestigious, it puts you on a very good platform.” Commenting on the occasion, Supermodel Candice Pinto said "Elite Model Look India 2015 is a great opportunity for young aspiring models. Being part of such a credible model search, automatically ensures that you will be noticed by the best people in the fashion and glamour industry. I wish the contestants all the best."
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Rural Marketing Association of India (RMAI) conducted its 10th Annual General Meeting on 7th of August, 2015 at India International Centre, New Delhi. The meeting started with Mr. George Angelo, Secretary and Director of Dabur India Ltd highlighting the initiatives taken by the newly elected committee that took over the responsibilities of RMAI last year. Succeeding him, Mr. Raj Kr Jha, Vice President of the association and consultant Geometry Global presented the initiatives planned by the committee for next year. Sanjay Kaul, President RMAI, took the opportunity to announce the Association's goals for the next year. He stated, “For the next year, RMAI team will be focusing on knowledge dissemination and will be working towards expanding its footprints . RMAI will also initiate a study series and CMO roundtables.” In his farewell speech Mr. Pradeep Kashyap Past President RMAI congratulated the new team for taking RMAI initiatives to next level. Concurrent to the Annual General Meeting, RMAI also launched the Flame Awards 2014 Case Study Compilation of 31 award winning cases. Commenting on this Mr. Kaul said that these cases represent some of the best rural marketing practices and initiatives in the country. He also said RMAI will continue to disseminate knowledge generated through various activities with RMAI members and industry at large. The current committee of RMAI is headed by Sanjay Kaul, President of RMAI and CEO Impact Communications, and includes Raj Kr Jha (Vice President) and consultant Geometry Global, George Angelo (Secretary) and Executive Director - Dabur India Ltd and Dr. Anup Kalra (Treasurer) and Director - Ayurvet Ltd. The Executive Committee members include Puneet Vidyarthi, General Manager and Head Rural - JCB India Ltd,Mr. Ranjit Kumar DDG (Rural Business) - India Post, Govt of India, Mr. Biswabaran Chakrabarty, General Manager, Crompton Greaves Ltd, Mr. S N Burman, VP, Maruti Suzuki India Ltd, Mr. Siddhartha Chaturvedi, CEO, Event Crafter, Mr. Nikhil Sharma Partner, MART and Sandip Bansal Chief Client & Field Officer - Group M Dialogue Factory. Himanshu Shah Chief Mentor, SOI Live Marketing, Khurram Askari, Director Insight Outreach Pvt Ltd and Sanjay Panigrahi, ex-CEO Sahaj e-village Ltd are responsible to lead West, South and East zones respectively. Two new additions to the RMAI committee has been made this year with the induction of Sanjay Panigrahi and Sandip Bansal.
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He joined his family business of carpets while he was in school and this is how his affair with the art forms of paintings, textiles and floral decor began. With an illustrious career spanning over 37 years, Deepak Badhwar today is a well known name in the world of floral and event decor. In an exclusive conversation with EE, Deepak Badhwar talks about creatively using floral decor into the main stream events business today. Q-How do you feel the traditional art forms are going to fit in the main events genre today which is so flamboyant? A-Today there are leading designers who have got into wedding and big events and over here the structure is the flashier the better. For a special wedding or an event or something where there is going to be let's say a very high profile conference where there is no food going to be served on the tables, one can spread long shawls over. Like they were done in the European master paintings of Renrock and all depicting shawls on top of tables as an accessory and that changes the whole look of the event from a drab conference to something very interesting. One can also have real handmade carpets spread on the floor. So if somebody acquires some event company and invests in them and then they can use it imaginatively in many events. Today fabrics are used to enhance the space at events, but in my opinion they can hang shawls, they can hang textiles, they can hang phulkari and the whole look changes. Similarly can you imagine classical miniature paintings in a conference hall? It is suddenly a very high class event. It completely elevates it to another level. Here there are CEOs sitting and then one of the walls has a classical miniature painting. What a beautiful amalgamation. Q-One of the trends currently in the events domain is that the organizers want everything but at a cheaper cost. Are these traditional art forms really affordable for them? A-Yes, they are affordable for what the worth is. However, the event company or the production house has to see how many events we can cover using the same product. Like if it is going to be reception and the person has invested in drapes and shawls then in a conference we can use them as table covers. These are of multiple uses of course miniature paintings will only come on the walls, you can't put them on the table or on the floor. But carpets you can put on the floor, you can hang them; you can in some cases if they are very fine ones even put them on the tables. Q-Let's talk about floral arrangements now. In your opinion how are floral arrangements enhancing the beauty of events today? A-Any room, any event, any space can be beautified with flowers. Whether it is the humble Marigold or it is imported Hydrangeas or Orchids. Today even in government functions you will notice that in front of the dais there are anthuriums and all sorts of fancy flowers being put in Oasis and covering it. Could you have imagined this happening 5 years ago? No, 5 years back maximum they would put Marigolds. Today there are all sorts of flowers from all over the world and one can play with them. Q- So how has the art of floral decor transformed today? A-Well traditionally in any Hindu religious function in India, rangolis have always been made either with colours or with flowers. And if you delve into Indian traditions, the path entrance has always been lined by floral decorations. In weddings, often the dulha dulhan have walked on rose petals. In Kashmir it is mandatory for the bridegroom to come walking on rose petals. So it has been a part of Indian tradition. We have just taken it to another level by marrying European traditions with Indian traditions. In Europe, see any of the masters, any of the old paintings, there were always large floral arrangements even in the Victorian times they were used either on the side tables or on the centre tables or decorating niches. Now with an event, we can use flowers to enhance them as flowers are available from all over the world now depending on the budget. Also today we have this wonder material called Oasis where we don't need to put the flower into water exactly, just stick it into the Oasis and you can make frames, you can make spheres, everything is done. Q-What are the three unconventional ways that event organisers can use flowers at events? A- Well for starters, Instead of having a central table setting, one can have small sprays, or some medium orchids or corsages set on each plate before the service begins. That will be absolutely unique because when the guests take their seats for a sit down dinner instead of just having napkins on the plate, there is a beautiful Orchid Corsage. Secondly there are many edible flowers which can be used in salads. One can decorate salads with edible flowers and through this the salad takes on a new meaning. Just imagine being served a salad with a beautiful orange flower on it with the best part of it being that you can actually eat it. The third use of flowers can be lining the complete pathway in a traditional wedding fashion of having flowers strewn so that the guests have to walk between the flowers. One need not trample along the path, but just imagine all along the sides there is a low arrangement of six inches of exotic flowers just taking your whole path giving it a new meaning. That would be divine. Q- Where do you see the art of floral arrangements and other traditional art forms going five years down the line? A-I think that there is going to be a massive revival. There is going to be a fantastic awareness as these art forms are slowly dying. And finally for flowers as the world gets smaller, more and more flowers will be accessible to us from different locations as it is people have started using berries, leaves, plants besides flowers.
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Have you ever faced a situation when you cooked a mouth watering scrumptious meal for yourself, but as you sat down to satisfy your hunger pangs you were joined by a couple of unexpected guests? As a result you had to share your gastronomic experience with them to the point where neither you nor your guests were satisfied. Sad isn’t it? I had a similar experience as I went to attend the Zenfestival organized by the leading motherboard and consumer notebook brand ASUS. ASUS had promised a larger than life festival experience to its guests as through the event they aimed at launching their six new technological devices in the country. And with their last Zenphone 2 launch at Kingdom of Dreams being a humongous success, expectations were high from EO2 events who are a regular executing partner for ASUS. I was truly excited to see how will the event agency elevate themselves up a notch from their previous execution and with the venue of the Zenfestival being the JLN stadium in Delhi, I simply could not wait. However, with so much hype in and around the event its execution turned out to be rather an abysmal affair. The entry to the venue of the Zenfestival was marked by crowd lining up outside in large numbers to get in, which is an unlikely sight to see considering it was a non-ticketed event. The demo zone however was stunningly designed and entry points to the stadium were neatly marked out and with installations, tattoo artists and volunteers present throughout the venue to help the attendees it was more than clear that EO2 had spent a lot of time designing the intricate aspects of the event. Another highlight of the event was the stunning aerial performance that used a combination of LED, Drums, Lights and Music to create a long lasting impact. The anchor Cyrus Sahukar too, was on top of his game here with his quick witty comebacks and managed to tickle the funny bones of the audiences. However, even the dazzling Sonakshi Sinha could not save the event from drowning as the excessively long presentations from the ASUS team left the attendees wondering whether it was festival or a board meeting? Another low for the event was the college crowd in large numbers that showed up at the last minute. Clearly the event would have been a near to perfect execution from team EO2 but the repetitive hooting and unnecessary remarks from the crowd were enough to make one cringe in despair. The nail on the coffin was the refreshment area that looked worse than the Rajeev Chowk metro station during office hours. Everyone had plates in their hands and very little idea of where to go? An insider from the ASUS team reveals that the idea to invite college students was a last minute addition from ASUS and hence the overall execution of the event fell apart like a house of cards even after meticulous planning. The Zenfestival from ASUS was not a bad event at all however with their past events having set their own standards so high, this particular one failed to cross the bar even after trying way too hard. EO2 however aimed at creating something truly out of the box with the Zenfestival but the majority of their efforts went in vain with their intention to nail a perfect execution being so close yet so far.
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