Candid Marketing, is currently executing an activation campaign for Godrej Kala Hit as Godrej Consumer Products Limited has undertaken awareness campaign #HarKoneMeinDanger as part of its marketing activity for Kala Hit.
The campaign kicked off with an event at Delhi on August 18, World Mosquito Day. The event was attended by Ravinder Gupta (Mayor of North Delhi Municipal Corporation) & Sunil Kataria (Business Head Godrej Consumer Product Limited). Gupta and Kataria jointly flagged off the Godrej Kala HIT canter, which is a 4000+ km drive from Delhi to Bangalore with the objective of educating people about Dengue. On its way to Bangalore, the HIT Van will demonstrate how HIT - Track the Bite app can help people stay informed and safe from Dengue.
The canter activity began on August 22 and will travel across 15 cities over a period of 8 days. Three teams will go from city to city in a fabricated HIT van. The first team will leave from Delhi and will conduct the activity in Delhi, Agra, Gwalior, Jhansi, Rewa and Nagpur. The Mumbai team will go from Mumbai to Nashik , Surat, Vadodara, Indore and Nagpur. The third team will manage the activity in Bangalore, Tumakuru, Devangere, Hubballi, Kolhapur, Pune and Mumbai.
The activity has so far received an amazing response from the consumers.
Commenting on the activity, Mr. Mihir Shah, VP-Client Servicing, Candid Marketing said, “We are associated with the brand since a very time long & understand the core objective of the new campaign , We have managed the campaign right from being part of ideation, designing to execution thereby providing a complete package, identifying the right strategic locations for engagement. Idea was to communicate to the consumer that Desh ke Kone kone se machhar ka safaya by using KALA HIT. Innovatively designed vehicle attracted lot of eyeballs & overall response from the target audience is also very positive.”
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