Wipro Limited, a global information technology, consulting and business process services company, recently announced that it has been chosen by Chelsea Football Club as its official digital and IT partner. Wipro will support Chelsea FC in this transformation journey by bringing together strategy, design and technology. The partnership will help Chelsea FC re-imagine the digital and technology experience. As one of the world’s leading sports brands, Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere. Commenting on the partnership, Rajan Kohli, Senior Vice President and Global Head, Wipro Digital said, “Chelsea FC is renowned for its commitment to excellence and developing passionate fans across the world. Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities. Our unique 'Customer Journey Engineering' methodology will enable Chelsea FC to continue to be a preeminent digital brand.” Christian Purslow, Managing Director, Chelsea FC said, “Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do – we plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport. It is also exciting for Chelsea FC to enter into a global partnership with Wipro given their significant presence and brand coverage in India - a market where we have over 50 million passionate supporters and where there is great potential to further build our fan base.”
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As a part of its on-ground engagement for promoting its Double Data and Validity Campaign (consumer promotion, offering value benefits to both its voice and data customers), Vodafone Delhi recently concluded ‘#VodafoneDoubles’ an experiential activity at GIP Mall in Noida: To drive home the benefits of the Double Data Campaign, the brand engaged consumers with ‘Multiplicity Photography’ which was about taking an identical image multiple times. The Activity took place in Noida at the Great India Place Mall. And through the campaign more than 430 customers got their multiplicity photograph clicked, 1200 Vodafone customers participated in the contest and the activity was witnessed by over 25000 people. More than 178 Vodafone customers also uploaded their picture on Social Media with #VodafoneDoubles
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In a timely and creative expression of its penchant to help art lovers express their creativity online, Kokuyo Camlin, the stationery and art brand, tweeted to Google with a fun take on its new official logo. Google unveiled a new logo on its homepage on Tuesday with a Google Doodle animation that wipes away the old logo and draws the new one. Kokuyo Camlin’s video response builds upon Google’s first major redesign of its logo in 17 years, through the creative route ‘If its Crayons, its Camlin’. The video, shared today on Twitter, expresses how the universal appeal of Camlin’s art and stationary products also extends to the virtual world, while highlighting the colourful and interactive look & feel of the new Google logo. Link to the post on Twitter Link to the Facebook post Expanding on it’s core proposition of “Let’s Have Fun”, the video also represents the Camlin’s dedication to helping art lovers bring their imagination to life virtually and create masterpieces sitting anywhere. Kokuyo Camlin Chief Marketing Officer, Saumitra Prasad said, “As marketers of Camel, the pioneer and largest brand of Crayons, we are delighted to see the new logo of Google inspired by Crayons. As Kokuyo Camlin aims to make learning fun for children through it art and stationery products, we are happing to see the world moving towards the same direction where art and creativity is being encouraged.” The video was conceptualized and created by Kokuyo Camlin’s digital agency, Big I Tuna.
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Nokia Networks announces their third annual Open Innovations Challenge 2015 with the aim to reach out to the brightest innovators and experts in the IT domain. The Open Innovations Challenge is looking for innovative ideas, technologies, or business models addressing opportunities in IT domain along with the main verticals of Industrial Internet, Smart cities, security, connectivity, automotive, public safety and health. The power of connecting anything anywhere and making the world programmable, promises amazing opportunities. Mobile communication has mainly been from person to person or within a group and being online is a basic right. The evolution of technologies has shaped in the introduction of the Internet of Things, however the point of enhancing our lives with meaningful things has totally been missed. The vison of this initiative is to improve people’s lives and help them thrive which further can enable a programmable world where billions of people, things, sensors and devices are connected. Here are some of the benefits of participating and getting connected to this challenge: Opportunity to collaborate with Nokia Networks Exposure to investor community Will be invited to celebrate with Nokia IT influencers at Nokia HQ Receive tailored coaching Access to a major industry event in Finland Nokia Networks has already demonstrated key technologies like LTE-M and 5G that will make mobile networks the natural choice for bringing these possibilities to reality. From a small start-up to a big one, from an individual to a team a business or an academia, one has a working product or prototype. Nokia Networks welcome you all to join the challenge. The winner will get a chance to shape the programmable world together with Nokia and an opportunity to showcase your innovation to Nokia Business Units, Nokia Growth Partners (NGP) and other VCs.
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MOMS, one of the Outdoor Units of Madison World has turned Kolkata the original Red city into Blue for the launch of Bandhan Bank. Bandhan is the first new Bank to be launched in the country after a spate of several years and the first Bank from Eastern region after several decades. The high impact and highly visible campaign comprised of Impact sites across major focal points of the city, frequency media like Kiosks, Traffic stands, Transit media like Volvo Buses, Yellow cabs and Mega cabs, Transit points like Howrah station and high impact visual elements inside Airports. Speaking about the launch Union Finance Minister, Mr. Arun Jaitely. Said-“When I came to this great city yesterday, I saw a pleasant change. With Bandhan Bank, the whole city has been painted blue. I recollect my days from younger years when I used to see this city painted red. I am sure this color change will augur well for the rapid economic growth of the city and State.” Dipankar Sanyal, COO MOMS, says “We are delighted to partner Bandhan Bank in this new important phase of their lives. Am even happeir that the lauch has created a huge impact in Kolkata city. Whist this is an All India campaign, the major focus was Kolkata”.
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The countdown for EEMAX Global 2015 has begun. With the EEMAX Awards and Conclave scheduled to be held at Taj Lands End in Mumbai on 19th and 20th September 2015, the experiential marketing and events industry of not just the country but the entire world is eagerly awaiting to find out who will emerge as the winners of Gold across 25 categories. But taking the previous EEMAX conclaves in consideration, the events offers so much more to its attendees than just the awards. From flamboyant entertainment nights, to insightful panel discussions; EEMAX is known to be always packed with something for everyone. This time at EE, we list down 5 things to expect from EEMAX Global 2015. 1-Engaging and Insightful Panel Discussions One of the key highlights of EEMAX conclave has always been the interesting panel discussions the EEMA committee manages to whip up every time. These panel discussions and sessions are not only the perfect platform to learn, reflect and develop from the experiences of members in the fraternity but they also serve as breeding grounds for thought provoking ideas promoting more creativity. With topics like the ALS Ice Bucket Challenge, Building Events Tourism and the Case study of Amsterdam Light Festival on the agenda this year, EEMAX has definitely packed a punch with this one. 2-Rubbing shoulders with celebrities Who doesn’t like being around Bollywood celebrities? I am sure everyone does and the organizers of EEMAX to know and understand this fact too. Hence, the international jury for EEMAX awards includes big names of the entertainment industry like Parineeti Chopra, Dia Mirza, Vikas Behl, Vivek Oberoi, Prasoon Joshi, Neha Dhupia and others. Also there are speculations of bigger names coming in to perform at the Entertainment Night. Well we simply can’t wait to click a few selfies can we? 3- Networking One of the most important highlights of EEMAX conclave is that it allows the members of the industry plenty of opportunities to interact, network and evolve as a community together. No one is big or small at an EEMAX conclave. The industry and its members are together and through networking at EEMAX are able to collaborate, create and evolve as the members of the experiential and events industry as a whole. 4-EEMAX Awards Without a doubt, EEMAX awards are the epicenter of the EEMAX conclave and with entries this year expected from agencies in India, Asia, Middle East, Africa, Europe, Australia, New Zealand and USA, it will be interesting to see who sweeps away the top honors in 25 different categories at the EEMAX Global 2015. 5-Afterparty Well, if there is anyone who knows how to party till sunrise then it is certainly the members of events and experiential fraternity. The after party of EEMAX Awards is not only known for the surprise performances by big names in the entertainment industry but is also equally popular for using surprise experiential elements to wow its attendees. The world saw multiple experiential engagements at EEMGAINE earlier this year and with EEMAX we can only hope for more surprises waiting in the wings. We simply can’t wait for EEMAX Global can we?
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Ricoh India Ltd, a brand in the field of office imaging equipment, production print solutions, document management systems and IT services launched its laser printers ‘Andromeda’ , also known as ‘Continuous Feed’ Printers at the Taj Palace, New Delhi recently. The launch event was conceptualized and managed by Vibgyor Brand Services as the evening was glamoured with the dance performances by professional dancers. The concept centered on launching the laser printers with full fanfare to the dealers and prospective buyers of India. The stage and décor was set up and the girls dressed in LED lights sashayed down the stage to unveil the laser printers along with Manoj Kumar, MD & CEO to the audience and the media. A demo zone area was also made where the dealers and prospective buyers could see the live demo of the product. The emcee interacted with the audience followed by dinner and cocktail. Speaking about the occasion, Sambit Mishra, COO Production Printing of Ricoh India said, “The event was huge success and was well managed. The team was happy with the arrangements and we look forward to doing more business with Vibgyor” Praveen Kumar, Project Head at Vibgyor Brand Services said, “It was delight to be associated with Ricoh for the first time and we look forward to work with them again.”
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Percept ICE, a company of Percept Limited, managed and executed the Birla Sun Life Insurance (BSLI) Arjun Awards 2015. The award function was held at the Sahara Star hotel in Mumbai on 14 August, 2015. An innovative initiative, the Arjun Awards was designed to extend an opportunity to every employee to contribute towards achieving the vision of Customer Trust Surplus. The entire organization was divided into 8 Zones. Every Corporate / Non Sales function was attached to each of these zones with 1 Leadership Team member assigned as a Mentor. The objective was to get everyone in the company to contribute towards the success of Sales. The initiative was launched to bring synergy and competitiveness amongst the functions. The project enabled increase in sales, generated greater sales support and facilitated corporate functions to unite together (close to 50 functions were synergized in this initiative) for a common cause to implement “Capacity, Productivity, Sustainability” (CPS) in the organization. The initiative was appreciated and accepted across the hierarchy and was the largest act of collaboration across the organization. No other company in the industry has ever launched a single initiative of this scale for so many employees under one umbrella. A total of 500 Awards were handed out to all the top executives. Invitees to the BSLI Arjun Awards 2015 Day Conference were welcomed in traditional Maharashtrian style with Dhol, Tutari and Lazim Players. The Conference was hosted by popular anchor A K Rahman. The event kick started with a grand “Shivaji” act by Punit Pathak’s dance troupe. It was then followed by the 1st set of Awards. The famous story telling troupe “Illuminati” paid tribute to A.P.J. Abdul Kalam through a classic UV act leading into the 2nd set of awards. The “Mann Ki Baat” segment which was specially designed to interview 8 Leadership Team members was followed by the final round of day awards. The conference wrapped up with an inspirational session by “Deepa Malik”- a Paraplegic Indian athlete who has won numerous accolades for her participation in various Adventure Sports. The day conference was followed by a gala evening of fun and celebrations. As the overall theme of the event was ‘Arjun’, all the pre-function activities were designed in accordance with this theme by Percept ICE. The invitees enjoyed the games organized including Fish Eye Dartboard and Archery. A royal throne and an elegant palace set made for a popular photo-op corner. The Gala Evening function was hosted by the TV personality “Ragini Khanna” along with A K Rahman. The ceremonial evening was opened by singer Archita Bhattacharya followed by 8 special Grand Finale Awards that were handed out to different teams. The Punit Pathak dance troupe performed another classical rendition. Renowned singer Shadab Faridi was the show stopper of the evening with his diverse variety of Sufi and other popular music as he left the audience mesmerized with his performance. Commenting on this unique recognition event, Mr Vishal Dhale, Head Reward & Recognition Sales, Birla Sun Life Insurance Co. Ltd.said, “We initiated this unique employee recognition platform with a vision wherein the best across the organization can come together. The initiative aims at recognizing those individuals and teams who have raised the standard of performance multi-fold and contributed significantly. Smart-phone apps have become the audience facing interface for these awards, going into the several touch points of customization and engagement that were created in the pre-event areas. I can proudly say that our maiden BSLI Arjun Awards have given our first 500 Arjuns the awards that have enabled to raise the level of achievement, vision, scale & planning. The Arjun Awards was at par with any of the world acclaimed international awards property. It is with great confidence that I can claim that the Arjun Awards struck all checkboxes on the lists of all attendees; the satisfaction score created through a strong feedback mechanism is testimony to the fact.” Percept ICE conceptualized and executed the entire event flawlessly, inclusive of logistics and travel arrangements. Commenting on the successful management of the event, Ms. Nazneen Karimi – Chief Executive Officer, Percept ICE said, “I had personally planned and detailed out the entire BSLI Arjun Awards 2015 event given the fact that it was a launch initiative of the Birla Sun Life Insurance Group. The entire event was organized perfectly and every element incorporated ensured that the objective and overarching theme were well coordinated and communicated through the range of activities and entertainment acts performed. The Percept ICE team pulled all the stops to guarantee a successful and memorable show.”
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On 26th August 2015, after meeting with EEMA Treasurer, Rajeev Jain and Patron Michael Menezes, Delhi Govt. & Commissioner – Excise, Entertainment & Luxury Tax has agreed to ease the licensing laws in Delhi and declared that EEMA platinum members will now be able to organize their ticketed events in Delhi without submitting any entertainment tax before the event. Additionally Mr. Sanjay Kumar, Excise commissioner, also issued a list of 23 auditoriums which have been granted a permanent license for holding an event. Below mentioned are there names; 1. Little Theatre Group Auditorium, Copernicus Marg, New Delhi. 2. Shri Purushottam Hindi Bhawan Samiti Auditorium, 11 Vishnu Digamber Marg, New Delhi. 3. Triveni Kala Sangam Auditorium situated at 205, Tansen Marg, New Delhi. 4. Dr. SRS KVS Auditorium situated at Kendriya Vidyalaya No. 2 APS Colony Gurgaon Road Delhi. 5. FICCI auditorium, Federation House, Tansen Marg, New Delhi. 6. BAPS Swaminarayan Akshardham N.H 24 opp Nizzamuddin Brudge Akshardham, New Delhi. 7. Kamani Auditorium, Bhartiya Kala Kendra Trust, Copernicus Marg, New Delhi. 8. Ghalib Institute, Alwan E Ghalib Marg, Mata Sundari Lane, New Delhi. 9. India Islamic Cultural Center, Lodhi Road, New Delhi. 10. Sri Ram Centre Auditorium , 4 College Road, New Delhi. 11. M.L. Bhartiya Auditorium, Alliance Franchise, 72 Lodhi Road, New Delhi. 12. Abhimanch Auditorium, Bhagwan Das Road, New Delhi. 13. Auditorium situated at Dr. SPM Civic Cntre, JLN Marg, New Delhi. 14. Sri Satya Sai International Centre, Pragati Vihar, Bhisham Pitamah Marg, New Delhi. 15. Air Force Auditorium, Subroto Park, New Delhi. 16. India International Centre Auditorium, 40 Max Mueller Marg, Lodhi Estate, New Delhi. 17. Sirifort Auditorium, Huaz Khas, New Delhi. 18. MPCU Shah Auditorium, BSZ Marg, New Delhi. 19. Auditorium at Des Raj Campus, New Delhi. 20. India Hbitat Centre Auditorium, Lodhi Road, New Delhi. 21. Rajendra Bhawan Trust Auditorium, New Delhi. 22. Chinmay Mission Auditorium, Lodhi Road New Delhi. 23. Gandhi Memorial Hall Auditorium, BSZ Marg, New Delhi.
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The month of August has been exceptional for the world of experiential. As most parts of the world are still struggling under the summer heat wave, a number of popular brands utilized this opportunity to turn things around and create memorable experience for their customers. With brands like Ferrari, Heineken and Sony leading the pack, below mentioned is our pick for Top 5 brand activations in August from across the globe. 1-Heineken transforms Somerset House into rugby stadium This brand activation takes the love of Rugby to an entirely different level doesn’t it? Through the initiative beer brand Heineken officially kicked off its Rugby World Cup 2015 campaign by using projection mapping at the Somerset House in London to transform it like a rugby stadium. The 270-degree projection, which was created by the agency Projection Artworks, and the highlight of the projection was that the walls of Somerset house looked like they were filled with rugby fans watching a game. The evening also featured an hour-long set from Everything Everything and appearances from legends like Jonah Lomu, Will Carling, John Smit, Matt Dawson and Scott Quinnell. 2-Casa Ferrari Carmel The activation had Ferrari renting out a Shell gas station in California. And a custom built structure a part of the activation, displayed a rotating schedule of vintage Ferrari cars. The concept of the pop-activation was applauded by the brands prospective customers who could now get a touch and feel of their favorite automobile brands away from the jam packed showrooms. 3-Cadbury free chocolate activation in London Through this campaign Cadbury had a team of six cyclists spreading the joy and fervor of Mondelez by distributing free chocolate across London streets on August 25th. The concept of the campaign was simple yet effective and hence brought immediate smiles on the faces of the passerby’s. The cyclists gave out Twirl, Wispa and Dairy Milk and other products from the brand and people were encouraged to tweet the happy moments with hashtag #joycycle. 4-Uber and Magnolia Bakery National Banana Pudding Day Talk about creating sweet experiences through brand activations. UberEats and Magnolia Bakery teamed up together for this one, wherein capitalizing on the National Banana Lovers Day theme , the brands tweaked the concept to make it National Banana Pudding Day. The first 300 customers who ordered a meal using Uber's city-specific food delivery option received a free small banana pudding from the bakery and anyone who bought banana pudding in stores got a free banana-theme temporary tattoo and a chance to win free pudding for a year if they used the hashtag #GoBananas and tagged the bakery in an Instagram post. Now this is one experience we must have in India too! 5-GoGo Squeez's 'Goodness Machine' The nutritious snack brand, GoGo Squeez partnered with MKG for the activation tour of its customized vending machine, called as "The Goodness Machine." The activation featured the brand's signature applesauce packet and kids were invited to participate by pushing a button, which activated a launching mechanism that shot out an applesauce packet attached to a parachute with the brand's label. The activation also featured a social media and video element, with a custom video recorder that recorded kids interacting with the machine.
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