Everything Experiential celebrated its 2nd year anniversary on 5th September 2015, opening a new chapter with the launch of BW APPLAUSE- a magazine focused at the experiential marketing and events industry in India. The launch took place in a glittering extravaganza at Hotel Shangri-la’s Eros, New Delhi last Saturday, and saw in attendance the country’s leading event planners, marketers, agencies, event services providers and other stakeholders of the industry. The launch kicked off with the esteemed presence of Shri. Maheish Girri, Member of Parliament from East Delhi constituency, who in his opening remarks chronicled the importance of varied experiences in shaping one’s life. Shri. Girri, who is also the National Secretary of BJP, spoke in his inaugural address about the outstanding campaigning by Hon. Prime Minister Mr. Narendra Modi earlier this year that changed the entire world’s perception of Indian politics and events. [caption id="attachment_20111" align="aligncenter" width="612"] Shri Maheish Girri, Member of Parliament[/caption] Speaking on behalf of the event planner fraternity, Mr. Sabbas Joseph, President Event and Entertainment Management Association (EEMA) and Co-founder Wizcraft congratulated Everything Experiential on its new initiative as he addressed the full house of event planners in a keynote address. Mr. Joseph stressed on the need for media platforms such as BW APPLAUSE and further elaborated on how the industry as a cohesive unit was getting stronger with each passing day. The day also served some exciting developments in the event licensing front that were shared by Mr Joseph in his address. [caption id="attachment_20104" align="aligncenter" width="612"] Mr Sabbas Joseph, Founder, Wizcraft & President EEMA[/caption] BW Businessworld Chairman Mr Annurag Batra in his address spoke about his journey as a media owner and the significance of events in his life. As he took to the dais with his signature wit he set the mood for the rest of the evening. [caption id="attachment_20106" align="aligncenter" width="612"] Mr. Annurag Batra, Chairman and Editor BW Businessworld[/caption] Yamini Singh, Executive Editor, BW APPLAUSE shared her joy on the launch of BW APPLAUSE and expressed heartfelt gratitude to the industry stakeholders who had flown in from different cities to be a part of the launch event. The evening also witnessed four insightful panel discussions addressing the need of the experiential marketing industry. The first panel of the evening was themed "Story telling through experiential marketing- How to build a narrative that speaks to your TG" and featured Kanika Mittal, Marketing Head, Reebok; Pallavi Singh, Marketing Director, Harley Davidson and Amit Tiwari, Country Head Media & Digital, Philips. The panel was moderated by Suchetana Ray, National News Editor of BW Businessworld and highlighted how marketing trends currently had evolved from one way messages to a two directional communication chain. [caption id="attachment_20101" align="aligncenter" width="612"] Amit Tiwari, Philips, Pallvi Singh, Harley Davidson, Suchetna Ray, BW Businessworld and Kanika Mittal, Reebok India[/caption] The next panel discussion was chaired by intellectual properties creators Sanjoy Roy, Director, Teamwork Arts, Jaideep Singh, Sr VP, INS, Live Viacom18 and Jamie Stewart, Commune Sports & Entertainment who spoke on the subject of “Breaking the monotony in an experience”. The panel was moderated by senior political journalist Mr. Bhupendra Chaubey and highlighted how consumers today needed something more than the traditional buying and selling process for more evolved and engaged experiences. [caption id="attachment_20108" align="aligncenter" width="612"] Sanjoy Roy of Teamwork Arts, Jamie Stewart of Commune Sports & Entertainment, Bhupendra Choubey, Senior Journalist and Jaideep Singh, from Live Viacom18[/caption] Next on the panel were event agency planners Rajesh Varma from CRI Events, Ankur Kalra of Vibgyor Brand Services, Sanjiv Pasricha from C S Direct and Rajeev Jain of Rashi Entertainment. The panel was moderated by Everything Experiential Editorial Head Yamini Singh and aimed at decoding the client and his expectations from an agency partner. [caption id="attachment_20107" align="aligncenter" width="612"] Sanjiv Parischa of C S Direct, Ankur Kalra from Vibgyor Brand Services, Yamini Singh, Executive Editor BW APPLAUSE, Rajesh Varma from CRI Events and Rajeev Jain of Rashi Entertainment[/caption] The final panel of the evening saw senior media experts AP Parigi, Group CEO, Network18 and Jawahar Sircar, CEO, Prasar Bharti engage in a discussion with BW Hotelier Executive Editor Bikramjit Ray on how media is responsible for the best experiences served to an individual. [caption id="attachment_20102" align="aligncenter" width="612"] AP Parigi, Group CEO, Network18, JawaharSircar, CEO, Prasar Bharti and Bikramjit Ray, BW Hotelier[/caption] The special address of the evening was served by Ranjivjit Singh, CMO, Samsung India, who spoke about experiential marketing as an integral tool for brands today. He said, “It is only the experiences that you have in your life that stay with you and nothing else and thus brands today needed to sell experiences with their products and not the products alone.” [caption id="attachment_20105" align="aligncenter" width="612"] Ranjivjit Singh, CMO, Samsung India[/caption] Guest of Honor for the evening was Sh. Sunil Arora I&B Secretary who thanked the BW Businessworld group chairman Mr. Annurag Batra on launching an initiative like BW APPLAUSE and also opined how the events industry and its growth was a positive sign for the country. [caption id="attachment_20110" align="aligncenter" width="612"] Sh. Sunil Arora I&B Secretary[/caption] Sh. Sunil Arora then joined Mr. Annurag Batra, Mr Ranjivjit Singh, Mr. Sabbas Joseph and others to officially launch BW APPLAUSE. A gala evening of entertainment ensued.
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Madison OOH, the outdoor arm of Madison World has done an interesting outdoor campaign to promote ITC’s Engage Deo’s new variant All Day Long for men and women in Mumbai. The brand stands for the proposition of all day long fresness and therefore MOMS came up with an innovation showcasing a live analogue clock with the hour and minute hands replaced by the Engage Men’s & Women’s – All Day long variants. Dipankar Sanyal, COO MOMS, says “We have been working with ITC brands over the last 6 years. It is always a pleasure to work with the brand and come up with intersting, innovative, disruptive Outdoor strategy and execution to create high level engagement for consumers.”
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Move away angry birds; angry babies are here! Hoardings across prominent locations in the country are plastered with grumpy baby faces. Private life insurer, IDBI Federal Life Insurance has launched its funny, yet hard-hitting, outdoor campaign to promote its child plans category – Childsurance. The angry baby photos attract your attention and lead you to an important message – the child will not look this cute when he /she is angry at the age of 18 years! With inflation in education costs ballooning year after year, it is important that young parents systematically plan for the future needs of their little ones. The outdoor campaign created by The Social Street, like the other campaigns from the company, adds a bit of humour to communicate an important message. The campaign spans 105 towns in the country. Explaining the objective of this campaign, Mr. Aneesh Khanna, Chief Strategy and Marketing Officer, IDBI Federal Life Insurance, said, “According to a survey, about 60% of Indian parents are worried about the rising education costs. According to the National Crime Records Bureau statistics, an Indian dies in an accident every 90 seconds. With such uncertainty and rising costs, the biggest worry in the minds of today’s young parents is, whether their goals for their children will be fulfilled, especially in their absence. Our children’s insurance solutions address these concerns effectively. The plans not only help customers build a sizeable corpus, but also offer life cover. The waiver of premium benefit ensures that the plan continues even in the absence of the parent and children’s future needs are secured no matter what.” He adds, “The message of angry babies is so strong and striking at the same time that we thought an outdoor campaign would effectively communicate the campaign thought. The best part about this campaign is that while it gives a gentle nudge to young parents to plan for their children’s future needs, it takes does so by taking a complete departure from regular advertising featuring babies. While you would see happy baby faces in most advertising, ours features angry babies and this has caught the attention of the audience.” Say’s Pratap Bose Founding Partner and Chairman of The Social Street … ’’The Childsurance campaign from IDBI Federal is indeed an intriguing one, as the cute angry babies immediately draw your attention. Large scale formats in the OOH space, enables the imagery of the visual to be disproportionately large, so as to draw attention and drive home the point that your child’s insurance is certainly not something that you can take for granted’’ Nitin Rastogi Associate Vice President The Social Street adds “We executed The Childsurance campaign in 105 cities, with more than 900 billboards pan India in Phase 1, we planned & shortlisted each and every media considering the creative, even the way the baby looked towards the traffic as per the positioning of each site. The beauty of the outdoor is that you can use the creative suitable to each and every medium, which no other medium offers, and we’ve tried to explore this effectively in this campaign, in phase one we integrated the campaign with radio, and in phase two we’re planning to take it a step further with on-ground activation & digital” The company has also tied up with BIG FM 92.7 radio station for its radio efforts for the campaign. It will cover 11 towns – these are towns with high radio listenership and affinity with the target group. Radio campaign will be divided in 2 phases – in the first phase, IDBI Federal Life Insurance will run a radio contest and in the next leg it will engage audiences with interesting ideas like radio films and counseling sessions. The company also has plans to have activations and digital engagement to promote the campaign further.
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In an interesting move Omar Qureshi – Bollywood & Media Expert and has joined the Viiking Media & Entertainment Group as “Chief Creative Officer & Business Head”. Viiking is an Entertainment and Media conglomerate with business entrepreneur, filmmaker, actor, Sachiin J Joshi as its Chairman. It is part of the Viiking Group, that has business interests in Film Production, Beverages (both alcoholic and non-alcoholic), Spas & Health Products, Gymnasiums, Spring & Mineral water, tissues, Sports (he has a huge shareholding in the star cricket enterprise - CCL apart from owning the team ‘Telugu Warriors’); has recently forayed into luxury hotels by bringing down the famed Planet Hollywood hotel to Goa luxe. Viiking is also the producer of several big ticket films like the Aishwarya Rai – Bachchan starrer ‘Jazbaa’ and Ram Gopal Verma’s next, ‘The Secret’ among others. With Omar Qureshi coming on board as CCO, the Group now enters the sizzling hot Digital Media and Creative Content market. For TV, web, mobile and the big screen of movie production; including marketing, promotions and distribution. As well as a focus on music verticals. Omar Qureshi brings with himself a humongous experience across numerous media platforms- in print (as Editor of the famed ‘Stardust’ magazine); web, mobile and on-ground – launching a glut of products with Indiatimes.com of the Times Group – as Entertainment Editor for the Group. Making Indiatimes a highly valued company with his contributions. His initiations with Aamir Khan’s ‘Lagaan’ spun off many businesses for Times Internet Ltd. And helped in it becoming India’s fastest ‘Superbrand’. In 2008 he was asked by the Times Group, to head zoom TV as Editor-in-Chief. Omar’s Review show on zoom was also one of India’s most watched shows. Commenting on Omar’s entry Sachiin Joshi, Chairman– Viiking Ventures and Viiking Media and Entertainment – “This is the most fabulous handshake to happen in the business of Media and Entertainment in a long time and will remains so for a long time. We, as a Group, are expanding in the areas of Movies, Movie content, short and long form content for digital. Movie Production, Marketing and Promotions across all our properties. And who better than Omar – with his immense experience in all these zones – to spearhead these areas. He is a household name with Bollywood and a known face with TV, Media and even the audiences. His experience and expertise shall only add greater value to Viiking as a Company. We intend not only to become the biggest players in the Digital Content space out of India, we will also have the in-house expertise to select and make the best possible content for Movies and the music space, that seem to be suffering from dearth of enough creativity. Omar is a master of that territory and we are very excited.” Speaking about his new professional outing Omar says – “When smart business meets smart content the result is a spark that can set benchmarks and blaze new trails. With the kind of Group support and resources at the disposal of The Viiking Group, the ventures we are looking at shall be The Place to visit, for sampling any kind of content across genres. With a focused eye on Bollywood and Entertainment, we shall also foray into other genres. And with niche TV viewing going through asphyxiation by the larger GECs, and with content suffering from scarcity of originality, we hope to create shark tanks of expert teams, the best of breed in their domains, who will create businesses that will become a landing page for most consumers. Also, with the Group’s interest in Bollywood and Tollywood movies, also looking internationally, I see a beautiful synergy and an exciting new zone that shall be the mother of all Digital Content, hopefully, sooner than we think. With the kind of vision, 70mm foresight and drive that Sachiin Joshi has, this seems immensely doable.”
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Right when the country was busy preparing to celebrate Teacher’s day on September 4th, a landmark initiative was taken by the Delhi government as it implemented Online Licensing process, making it the first state in India that has set in stone such a path-breaking initiative. The news of licensing process for attaining NOC’s for organizing events being shifted online comes as good news for the event industry stakeholders as now planners can obtain multiple NOC’s required to host events in Delhi through a single window and without a human interface. While the online clearance has been put in place for non-ticketed events in Delhi for now, it will take around another month for the online process to be implemented for ticketed events; that would be another major achievement. A report prepared by the excise commissioner Sanjay Kumar on “ease on event regulations” is currently in Delhi CM Arvind Kejriwal’s office for consideration. The report takes into accounts the views of industry insiders like Rajeev Jain, Treasurer, Event and Entertainment Management Association and Karan Arora, Book My Show and advocates about granting licenses on annual basis to certain venues on payment of certain fees after which permission for every event will not be needed. Commenting on the momentous achievement for the industry, Sabbas Joseph, President EEMA, says, “The decision by Delhi government is much appreciated and now we wait for states like Maharastra and others to follow Delhi’s example.
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More than 1,500 marketers from around the world converged in San Francisco at the Experiential Marketing Summit on 11 May 2015. Produced by theEvent Marketer magazine, EMS has become the industry’s most significant and substantial annual gathering. With more than 90 sessions, keynotes, workshops and classes, there’s always a lot going on—but our team at Sparks scoured the conference to bring you the six biggest EMS takeaways. 1. Story Doing The age of storytelling is getting an upgrade as marketers use live events to not just tell a story, but create a story in which attendees “do” that story…by creating that story and living it for a moment or moments in time. Storydoing is a buzzword that is starting to heat up, but, more importantly, it’s a philosophy being embraced by Fortune 500 experiential departments: Attendees become a part of the event and actually drive the experience themselves via highly interactive footprints, shareable engagements and customized event activities. 2. The Content Play It’s been the trend of the year for more than six months already, but at EMS we saw the different ways marketers are now using content—creating it, amplifying it and distributing it. In many cases, the actual event is now designed and used specifically to generate content for the rest of the marketing mix. And attendees themselves are now being used as both content creator and content amplifier. Bud Light’s Whatever, USA used 1,000 attendees to generate 37,000 pieces of content viewed by 15 million people. Numbers like that give our industry the power to reach more people than advertising. Bud Light vp and 2015 Grand Ex Award Winner Alex Lambrecht summed it up best when he proclaimed to a packed room of marketers that “the event has become a content factory.” 3. The ‘Temperature’ of Experiences Creating an experience that perfectly connects the brand and the target requires the right “experience temperature.” At Target, for example, live experiences are designed to be varying levels of “cool” (hip, exclusive, sleek) or “hot” (sexy, exciting, heart-pumping). And that temperature can be “raised” or “lowered” depending on the goal, strategy and event, EMS keynoter and Target vp-experiential marketing Dan Griffis told attendees. 4. Design Thinking Goes Beyond Design The practice of using “Design Thinking” to solve creative problems is moving beyond look and feel, with marketers using the proven principles of DT to build event strategies, on-site experiences and engagement protocols. Officially, “Design Thinking draws upon logic, imagination, intuition, and systemic reasoning to explore possibilities of what could be, and to create desired outcomes that benefit the customer.” Unofficially, it’s helping marketers apply proven methodologies to the construction of live engagements. As IBM Global Interactive Experience Leader Paul Pappas said at an EMS Design Thinking session: “The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere.” 5. Streaming On Deck If there is one trend marketers agree will be huge but aren’t yet fully embracing, it’s streaming—broadcasting live events to others via the web, devices or via person-to-person platforms such as Meerkat… as well as from different points across a single event. Obviously b-to-b events have moved faster to stream content and activities from trade shows, conferences and proprietary events. But consumer marketers are activating live streams as well. Target’s sponsorship of the Grammy Awards was brought to life via a live Imagine Dragons broadcast that served as a streamable event and as the first-ever live broadcast TV commercial. Frito-Lay’s live stream concert at South by Southwest gave web viewers the ability to control the point of view (and some of the special effects triggered at the actual concert). And as personal streaming platforms such as Meerkat and Periscope take form, the ability to not only amplify an event in realtime but also use your attendees as the amplifiers themselves, is primed for growth. 6. Experiences Are the New Currency In a world where groceries get delivered at the touch of a button, Nike sneakers can be custom-design on a web site and Uber is everyone’s private driver, target audiences now have almost everything they want or need available to them at varying prices, immediate timeframes and convenience levels. No matter which session we attended at EMS, from Pepsi to YouTube to Microsoft to Intel, there was one common philosophy shared by industry marketers: That target audiences prefer experiences over material goods—that a live engagement, exclusive content, access and “moment” are proving better incentives for engagement than a discount, giveaway, etc. Put another way, there are few things they can’t get, buy or order—smart marketers must now provide something they could never get on their own. Lots of lessons learned at this year’s Experiential Marketing Summit indeed but these six were the most common topics crossing over from session to session, keynote to keynote, conversation to conversation. The next EMS takes place May 4-6, 2016 in Denver. About Kristy Elisano Kristy Elisano is the Vice President at Sparks, a globalevent marketing agency delivering experiences for brands such as Google, Verizon, Adidas, Michael Kors and Juicy Couture. Sparks has been awarded by Event Marketer magazine as one of the Top 50 Fabricators serving the events and exhibit industry in USA. (The piece has been extracted from BW APPLAUSE)
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With a career spanning over twelve years as an experiential marketing expert, SaumenRoy, Head, Madison IES,is convinced that “businesses will not live or die by the attributes they promise, but by the experience they offer theirconsumers at every touch point.” After extensive exposure to urban, small town and rural ecosystems through his previous capacities, Saumencurrently leads the integrated experiential arm of Madison World. The company boasts of having broken even within two years of being launched and has grown from a five member team headquartered in Mumbai to four full service branches in Mumbai, Delhi, Bangalore and Kolkata with over thirty team members. Having worked with brands like Cadbury, Godrej, Marico, Airtel, Toyota,Michelin and Renault, Saumen, in conversation with Yamini Singh, stands firm with his conviction thatexperiential should be part of every brands long term strategy. Q- How significant is experiential for a brand today when it deliberates its marketing spends? A- Experiential is a significant component and I feel it is now a part of most brands’ marketing budgets. But what really matters is how the marketer perceives experiential. Is it part of their ‘strategic tool’ or is it simply an ‘on-off’tool. In my opinion and experience marketers who have used it as “strategic tool” have benefited more than who are using it as ‘on-off’ tool. And the easiest way to find out is by the chronological order of getting briefed. If an agency is getting briefed without any major time lags then experiential marketing is likely a strategic tool for the marketer. Q- What is the size of the experiential marketing industry as per your understanding? A- It is pegged at 4,258 as per the latest EY report. Q- What differentiates a great experiential strategy/campaign from one that is poor? A- Ideation and the process you follow to approach the brief is the differentiator for any experiential campaign strategy. If you start thinking with medium/touch point first you will end up thinking ideas for a mall activity and never reach at the core idea to address the business problem/brief. Q- What do most brands wish to achieve via experiential marketing? A- Frankly each client has different objectives and it partly depends on the product life cycle of the brand also. The broad common ground would be to give the TG the real time exposure of the product and services and make them experience, consider and eventually purchase. Q- An example of a great low-cost experiential activity. A great example would be Wockhadt South Mumbai launch activation- a hyper local activation I was part of.The task was to build buzz around the newly launched hospital and establish Wockhardt’s philosophy of ‘Life wins’. An apple, which has always been associated with good health, was packaged in a red box with a quirky slogan – “An apple a day keeps the doctor away, but should you ever need us, we’re just a call away”. The red box also contained the hospital brochure along with call-for-appointments and emergency numbers, thus enabling call to action. Many thousands of these red boxes were hand-delivered to families and employees in the area. Cabs plying in the area were branded with the Life Wins messaging and an apple box handed over to each commuter as well. We conducted a school-connect campaign to promote the hospital’s childcare services and distributed branded balloons across all SoBo Schools. Mumbai domestic airport was identified as another key touch-point for the drive where red boxeswere placed on the carousel urging people to pick them up. Q- A great example of a poor experiential activity. A- A promoter coming and telling you “sir, we have a free gift for you and I need your mobile number” is the kind of activity wherein the only objective is to hard sell and nothing else. This is a very poor way to position your brand in a consumer’s mind. Q- Do you have any predictions on the future of experiential marketing? A- I feel we need to embrace the digital and social media ecosystem and use it as an indispensible tool to amplify experiential. This is where the future lies. (The interview has been extracted from BW APPLAUSE)
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Paperboat has weaved its entire marketing strategy around ‘nostalgia’. Be it the brands ATL activities or its BTL initiatives, all marketing moves are drenched in childhood nostalgia, a common ground to connect with consumers on, in turn helping the brand establish a unique identity amongst the clutter of other beverage brands. We caught up with ParveshDebuka, Head Marketing, Paperboat on the brand’s philosophies, its experiential initiatives and plans down the road. Q-How did you decide on ‘nostalgia’ as the central theme of the brand? A- Every Indian region has a particular drink associated with it. In North India, we spend winters dreaming about the arrival of our beloved mangos. The mango season starts with chatpata aachaar, khatta-meetha aam papad and tangy aampanna (stage 1) being made at home by our mothers and dadi-nani forces. Our motherly forces (with inconsequential advice from the menfolk of the house) made sure that every sip of the smooth aamras (stage 2,) was made with love and care. Its recipe will always be a shared yet a guarded secret. Similarly, in coastal areas, a glass of Kokum after the final cricket match between the two local schools not only quenched the thirst of little boys but also imprinted a deep love for Kokum. A stroll along the chawpati will always be incomplete without a kala khatta stain on your pristine white skirt; how can we ever forget the ‘bhaiya thoda our namak dalo please’ phrase. These are the drinks and memories we want to share with the world. The diversity of cultures in this country has given us unique drinks, recipes of which have been passed down for centuries. We are here to find a way of sharing these gastronomical gems with the world. . Q-What is the marketing philosophy for Paperboat? A-We believe in life and how easy it is to be happy. There is always plenty of opportunity for simple pleasures and we just want to bring that alive. For instance, when was the last time you made a paper boat? I made one long time ago in school and I got stuck in the second fold while attempting to make one last year. I spent twenty minutes trying to figure how to make one and when I finally did, I wanted to make ten more ! I thoroughly enjoyed myself. I even floated one in rain water. It is experiences like this that we want to live again. Q- What is the current marketing spend for Paper boat?A- We can happily say that our spends on the marketing function truly rides on the strength of the idea. The creative team is constantly working on churning out ideas that would expand the consumer base for paper boat. Q-What do you think gives Paper boat an edge over other beverage brands in the Indian market? A- We can vouch for a fact that no other beverage brand in the market have two adorable puppies. We just can’t have enough of our dogs Hector and Beverages. Yes, they are our cutest and most adorable assets and obviously give us an edge (with a lot of nudges, that comes with the dogs, I guess). Q- What are some of the other marketing campaigns that you look forward to executing down the line?A- Well, there is no fun in revealing surprises. We will spring one on you soon and you will know. Q-What will be the target market for such experiential campaigns? A-Anyone and everyone willing to walk with us hand in hand and see lies ahead of the curve. Do you remember thinking , ‘if I eat a watermelon seed, will a tree grow inside me?’ I remember this from childhood. And so does everyone else in my office. We all have similar memories.
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It takes months of hard work, diligence and preparation to execute an event. And as soon as that last attendee moves out of the event venue, the organizers think that their job of delivering a spectacular event is over. However, contrary to the popular belief the job of an event organizer does not end here. This time at EE, we are listing down 5 essentials event planners must do after event execution. 1- Send Thank You notes Yes, sending a Thank You note to all event attendees today is equally important as sending those invitations to attend the event. By sending thank you notes an attendee feels acknowledged and special. The best kind of thankyouthat an organizer can send their attendees are personalized.The more customized the thank you note is the bigger and better will be its impact. The retention value of the event in the mind of its attendees is increased drastically through this small initiative by event professionals. 2-Ask for Feedback Even if an event professional has put in their heart and soul into executing an event, there is always a scope of improvement left. Through asking for feedback, event managers can better themselves in the future and incorporate the necessary changes in their overall event planning and execution techniques. Also with feedback asking, the attendee feels that their presence was acknowledged at the event and will probably never miss any of your future events also. 3-Decode Financial Aspects Yes, time for numbers it is. After the event has been executed event managers have to get down towards analyzing each and every penny spent on the event and evaluating the costs which could have been avoided. Also, finding out the exact value of profits made and revenue generated is integral for every event. This particular step will the agencies plan the budget of their future events well and manage the finances better. 4-Internal Feedback Apart from the feedbacks received from attendees, garnering the feedback on the event from your internal team is also important for event managers. It is crucial to find out where did the team face challenges and stumbled, what were the achievements and highlights of the event, who performed the best and what can be the areas of improvements should be the points to be discussed. Through this small exercise, an event planner will be able to better organize events in the future. 5-Unwind Whether your event was a Hit or a Flop, after an event has been executed a planner should always unwind and genuinely relax before the task of organizing the next event unfolds. Without the much needed relief, no event planner will be able to perform their best for the next event. Planning your downtime just as carefully as you plan your events is the key here, with some time off and rejuvenation event planners can gear up again to deliver one more spectacular event.
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Thousands of driver partners on Ola, mobile app for personal transportation, recently took part in a pledge reinforcing their commitment to safety in their cities. The pledge was part of the “Suraksha kaSankalp” campaign run by Ola. Ola has been at the forefront of bringing systemic changes and advancements with respect to safety in the personal transportation space, through world-class technology enabling enhanced traceability through dual layer GPS, proactive verification and rigorous training of driver partners and constant innovation through features that are built into the app with adequate support systems. As part of the 'Suraksha kaSankalp' campaign, thousands of customers, employees and representatives of Ola across cities tied Rakhis to drivers. In return, drivers took the ceremonial pledge, reinforcing their commitment to protection of the interest and safety of their customers and the public at large. Important rules that the drivers pledged to follow included wearing seat belts at all times, ensuring that the customer reaches their destination safely, on time and to strictly follow traffic rules. PranayJivrajka, Chief Operating Officer at Ola said, “Raksha Bandhan holds a special place in the hearts of all and signifies a commitment to a larger purpose. Values have the power to nurture entire civilizations and we are sure that “Suraksha KaSankalp” will only strengthen the resolve of our driver partners to contribute to safer roads and rides in the cities. We have already committed $20 mn to the cause of safety and will continue to innovate on solutions to ensure that we are able to build mobility for a billion people.”
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