Madison OOH creates innovative campaign for ITC’s Engage Deo in Mumbai

Madison OOH, the outdoor arm of Madison World has done an interesting outdoor campaign to promote ITC’s Engage Deo’s new variant All Day Long for men and women in Mumbai.

The brand stands for the proposition of all day long fresness and therefore MOMS came up with an innovation showcasing a live analogue clock with the hour and minute hands replaced by the Engage Men’s & Women’s – All Day long variants.

Dipankar Sanyal, COO MOMS, says “We have been working with ITC brands over the last 6 years. It is always a pleasure to work with the brand and come up with intersting, innovative, disruptive Outdoor strategy and execution to create high level engagement for consumers.”