The American lighter brand, Zippo is all set to engage its fans in an exciting campaign to celebrate the essence of ‘The Real Man’. In a quest to find the attributes that make “The Real Man”, Zippo has partnered with men’s magazine, Maxim India.
Spanning across three phases, the campaign aims to establish Zippo’s characteristics as moving beyond iconic lighters. The campaign integrates the belief that having a story makes a man unique; having a Zippo lighter makes him a man.
Starting with a six-day Twitter contest on August 30, 2015, fans will be encouraged to share traits they think make “The Real Man” at Maxim India. Best entries will be integrated into a photo feature in Maxim India’s October issue and rewarded with a Zippo Gentlemen’s lighter.
Zippo lovers will also have a chance to own exclusive and funky branded phone covers with purchase of a Zippo Windproof Lighter in the month of October at select retail outlets in Delhi.
In the third phase of the campaign, Zippo and Maxim India will host a party to celebrate the spirit of ‘The Real Man’ with attendees including socialites and like-minded celebrities from fashion and Bollywood.
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